Newshores international college - New shores Bangalore

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Experian Automotive

The Business Value of Data Resource Management

+Presented to Prof. Manikant Iyer

Group Members

Ahana Sharma

Roshan M R

Uday Kanth S

Sachin Saxena

Tameemuddin

+Company Information

Name: Experian

Experian is a global information solutions company

Headquarters in Nottingham, UK and Costa Mesa, Calif., U.S.

Annual sales exceed £1.4 billion/$2.5 billion

Employing 12,000 people

Clients in over 60 countries

+Case Summary

Experian, a unit of London-based GUS-PLC, runs one of the largest credit reporting agencies in US.

It wanted to create new business opportunities by expanding beyond credit checks for automobile loans.

If it could collect vehicle data from nation’s various motor-vehicles department and blend it with data like change-of-address records, then its Experian automotive division could sell this data to various customers like automotive retailers and toll collectors.

+Case Summary Contd….

The biggest challenge to Experian was to blend the data from different government depts. which were in different formats

Fortunately off-the-shelf software tolls for extracting, transforming and loading data (ETL tools from vendors like Informatica, Oracle, Sybase etc) makes it economical to combine very large data repositories.

Using ETL tools along with IBM’s DB2 database system, Experian Automotive created a database that processes 175 million transactions per month and has created a variety of new streams of revenues.

Now, for $10.99 a query, Experian can make available via the web the ownership history for any vehicle in the US.

+Case Summary Contd….

The new automotive database – includes Experian’s own corporate records, data from 30000 credit granters and address-change information licensed from the US-postal department. The result- Experian offers more comprehensive information than that maintained by state DMV and auto manufacturers

This gold mine of information will help the auto-parts and automakers to recall their customers efficiently about repairs, replacement and upgrades.

Experian’s automotive database is the 10th largest in the world. But the company says the relational database is managed by just three IT professionals.

+The Issues of the case

How do the database software tools discussed in this case help companies exploit their data resources?

The companies of present day have a vast repository of data. The problem is to derive meaning and using this data as a business strength.

It is evident from the EXPERION case that the data resources can be utilized to create new business opportunity and increase profitability of the organization. In doing so the database software tools play a major role.

+The Issues of the case

The different database resources will be in different formats. It will be very difficult to inter-relate these resources and have an integrated database system. Fortunately the ETL and other database software tools helps to have an effective and efficient integrated database system.

+The Issues of the case

What is the business value of automotive database created by Experion?

The automotive database created by Experion is of great business value because of the following reasons.

1. The data provided by the system is of great demand for vehicle manufacturers.

2. The data is of importance to the toll collectors for checking the license plate of people who falter in paying toll.

3. The utility of the system also extends to Auto auction companies to check the histories of millions of cars.

+The Issues of the case

What other business opportunities could you recommend to Experion that would capitalize on their automotive database?

The other business opportunities that Experion can capitalize on are

1. The database can provide meaningful patterns for auto insurance companies.

2. The Automotive database will be a gold mine for people who are looking for used cars.

3. The Automotive database will also cater to necessity of Hospital during accidental casualties.

+New Press Releases by Experian Costa Mesa, Calif. — Feb. 6, 2006. Debt buyers gain

edge in portfolio purchase decisions with advanced analysis tool from Experian

Debt Portfolio Evaluator SM gives debt buyers superior analytics and detailed credit analysis during due-diligence process.

Irvine, Calif., Feb. 1, 2006. Experian study highlights key differences between consumers with high and low credit scores

A comparison of five key categories impacting credit scores reveals interesting differences between consumers in both groups

+Conclusion

From the above discussed case we realize that a database system, when properly implemented effectively, will provide a host of business opportunities which will be a good source of income and increase the profitability of the companies.