Top Banner
The most advanced media communications tool on the market
10
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Newsflash presentation

The most advanced media communications tool on the market

Page 2: Newsflash presentation

Integrated Media, Marcom and Stakeholder

• Protect your reputation - keep everyone on message

• Meet tactical and strategic goals efficiently

• Measure success of initiatives against corporate drivers

• Capture detailed information against each project

Page 3: Newsflash presentation

Media Relations

• Quick response to journalist enquiries

• More efficient distribution of corporate communications

• Consistent messaging across all brands, teams and geographies

• Evaluate coverage and demonstrate value of PR activities

Page 4: Newsflash presentation

Marketing Communications

• Integrate daily communications with strategic marketing plans

• Protect reputation – keep everybody on track

• Meet tactical and strategic communications goals efficiently

• Save time, eliminate duplication and improve results

Page 5: Newsflash presentation

Stakeholder Management

• Build closer relationships with powerful stakeholders

• Analyse strategic effect of stakeholder management

• React more effectively to changes in legislation and competitor activity

Page 6: Newsflash presentation

Deployed across all sectors...

Page 7: Newsflash presentation

Stakeholder Management

Stakeholders

Government Bodies

Media

Public Interest groupsLocal Communities

Environmental issues

Page 8: Newsflash presentation

Stakeholder Management

• Build closer relationships with powerful stakeholders

• Analyse strategic effect of stakeholder management

• React more effectively to changes in legislation and competitor activity

Page 9: Newsflash presentation

Integrated monitoring

PRESS

SOCIAL MEDIA

TV / BROADCAST

Page 10: Newsflash presentation

Social Media

PUBLISH - MONITOR - BROWSE

PUBLISH - MONITOR - BROWSE