News Strategyt Presentation

News Strategy Presentation

By Chris Coniglio, Nicole Gomez, Sameena Ali, and Kayla Pierce

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News Outlets

• Needs• Expectations• Goals

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Audience

Demographics of the Audience1. age2. gender, etc. 3. hobbies4. education5. Religion

Human ElementCompelling news sustains human

element. People want to connectPeople want to carePeople want to commitGive them a reason (Silvia & Anzur.,

2011). http://www.bing.com/images/search?

q=reach+your+audience&qpvt=Reach+your+Audience&qpvt=Reach+your+Audience&FORM=IGRE#view=detail&id=3CE49CC946588B9F6A

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Planning the Approach

• People• Ideas• Both

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• Recovery• Success

Gathering and Covering

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• Right and Wrong• Outreach

• Shared Ethical Values

Focus

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• Boosting morale

• Working together

• Improving Communication

Focus cont.

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• Cognitive Dissonance

Theory

Marketing

http://www.bing.com/images/search?q=reach+your+audience&qpvt=Reach+your+Audience&qpvt=Reach+your+Audience&FORM=IGRE#view=detail&id=1C0B334DFF40C7EAF522960

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Power performance1. multimedia2. reporting skills3. writing skills4. presenting skills (simplify).

Impact: Throw compelling stories. The principle of the greatest good for thelargest number of people.Interest: News is what people are talking about or should betalking about ( Silvia & Anzur., 2011). Technology (Online)Social Media (Facebook, Twitter, News Apps, Web pages, Hyperlinks, Hashtags).

Conclusion

• Questions?• Feedback?• Responses?

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NEWSROOM MEETING

Look at the agenda

point of view and ideas

Director picks stories

20 to 45 minutes.

PREPARING THE

NEWSCAST

Prepare Newsroom Rundown

Guide for News Team

REPORTER BEGINS

WORKING THE STORY

Look for the victim to act out story.

Find witness’s to depict what really happened.

INTERVIEW AN EXPERT

Reporter will work in the field and conduct

interview with an expert on national

news story.

Reporter incorporates the experts knowledge, analysis and opinion on

the matter.

REPORTER SPEAKS WITH

OFFICIAL

Reporter receives statement from public

official, about news story.

NEWS TEAM

• Reporter puts together a package based on information gathered.

• News credibility is directly linked to the relationship a journalist maintains with sources.

• Journalist always remain independent from sources.

• Our team will remain credible to viewers.

ReferencesBeebe, S. A., & Masterson, J. T. (2009). Communicating in small groups: Principles and practices (9th ed.). Retrieved from The University of Phoenix eBook Collection database.

Baderman Island. (2012). Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/BadermanIsland/internet/index.asp

Boardman Management Group. (2012). Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/BoardmanManagementGroup/internet/index.asp

Runyan, R. C. (2006). Small Business in the Face of Crisis: Identifying Barriers to Recovery. Journal Of Contingencies & Crisis Management, 14(1), 12-26. doi:10.1111/j.1468-5973.2006.00477.x

University of Phoenix. (2011). Memorandum: Baderman Island Resort [Multimedia]. Retrieved from University of Phoenix, COM480 website

West, R., & Turner, L. H. (2010). Introducing Communication Theory: Analysis and Application (2nd ed.). Boston, MA: McGraw-Hill.

REFERENCES

• 24h in the life of a newsroom. Retrieved from http://www.24hdansuneredaction.com/en/tv/02-key-moments-the-newsroom-meetings

• Diaz-Ortiz, Claire (2011). Twitter For Good. Change The World One Tweet At A Time. Jossey-Bass, A Wiley Imprint.

• Silvia, T., & Anzur, T. (2011).  Power performance: Multimedia storytelling for journalism and public relations.  Hoboken, NJ: Wiley-Blackwell