NEWS Social Thievery: Will Your Tweets Get You Robbed? Why Job Performance Reviews Are Going to Get Social Apple reportedly fires employee for negative.

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Social Thievery: Will Your Tweets Get You Robbed?Why Job Performance Reviews Are Going to Get SocialApple reportedly fires employee for negative Facebook post

Inside the Firewall (Enterprise 2.0)

SOCIAL MEDIA IN BUSINESS

SOCIAL MEDIA INSIDE THE FIREWALLWhat’s The Point?

WHAT ARE YOU TRYING TO ACCOMPLISH?• Business value of collaboration

• Employee enablement

• Prevalence of v-teams

• Cross-group pollination

• Spread best practices

• Encourage networking

• Corporate –wide knowledge sharing

• “Find the Expert”

• Internal listening post• Gauge employee satisfaction• Early warning for problems• What’s important?

Photo credits:http://www.shareworkz.com/images/v4/screenshots/communitycollaboration1.jpg

BLOCKERS• What are the risks?

• No clear vision of “Why?”.

• Internal “need to know” culture.

• Corporate incentives (or lack thereof) for employees

• Wrong people using social media the wrong way in a very obvious manner (not viewed as “real work”)

• Example headline: The Cost of Social Media to Worker Productivity: $2.25 Billion

Photo credits:http://denverpost.slideshowpro.com/albums/001/496/album-76720/cache/wall002.sJPG_920_590_0_95_1_50_50.sJPG?1257554773

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Inside the Firewall (Enterprise 2.0) – Part Deux

SOCIAL MEDIA IN BUSINESS

SOCIAL MEDIA INSIDE THE FIREWALLConcepts and concerns

COLLABORATION

REPUTATION

RECOGNITION

COHORT USAGE

Photo credits:http://0.tqn.com/d/addictions/1/0/B/-/-/-/Calling-You-by-Sanja-Gjenero.jpg http://plus.maths.org/latestnews/jan-apr09/innumeracy/kids.jpg http://www.rochford.gov.uk/rdm/wp-content/uploads/2009/07/j0422342.jpg

CROWDSOURCING

Photo credits:http://eclipsesource.com/blogs/2009/07/13/crowdsourcing-documentation-at-eclipse/

A Definition

The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version: The application of Open Source principles to fields outside of software.

<From http://www.crowdsourcing.com/ >

CROWDSOURCING EXAMPLES

• R&D

• Innocentive

• NineSigma

• Marketing, Design & Ideas

• Atizo

• BootB.com

• Creative Co-creation

• Threadless

• Quirky

• Freelancers

• TopCoder

Corporate Initiatives

Dell IdeaStorm

Innovationjam

Peer Production

Linux

Wikipedia

Public Crowdsourcing

Picnic Green Challenge

German Catholic Church

More examples can be found at http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/ and http://crowdsourcingexamples.pbworks.com/

SOCIAL MEDIA INSIDE THE FIREWALL

What’s the effect?

Is this really all inside the firewall?

• What happens in the conference room ends up on Twitter….or Facebook.

Is this really the right toolset to use?

http://www.youtube.com/watch?v=O8g3AFnT_Hk

PRODUCTIVITY

• Measurability (ROI)

Graphic from <http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/>

ADOPTION

Graphic from <http://bhc3.wordpress.com/2009/03/09/how-i-address-the-question-of-enterprise-20-roi/>

IMPLEMENTATION

•Build, Buy or Use?

POLICYPolicy database: http://socialmediagovernance.com/policies.php