News Sites and Web 2.0 Presented by: Brendan P. Monaghan Washingtonpost.Newsweek Interactive Email: [email protected] Blog: .

News Sites and Web 2.0

Presented by:Brendan P. Monaghan

Washingtonpost.Newsweek InteractiveEmail: [email protected]

Blog: www.digitalphocus.com

“Reading” the News

• Traditional News Sites• iGoogle/MyYahoo/Personalized Start Pages

(Pageflakes/Netvibes)• Social News Site-Digg/Reddit/Newsvine• Blogs• Podcasts (Audio & Video)• RSS Subscriptions• Twitter

• Where are people getting their news?.

News Sites Today• Components of a successful news site:

– Creating and/or Sharing Compelling Content– Allowing Social Interaction– Distribution – Bringing Users Back– Distribution – Going to Users– Monetizing Content

Content• What is Compelling Content?

– In-Depth Reporting– Thoughtful Blog Posts– Creative, Interesting or Unique Video– Online Discussions w/ Your Favorite Celebrity,

Writer, Business Leader– Podcasts Covering Your Favorite Subject– Classifieds Listings for Your Next Car

Question: What makes some sites’ content more compelling than others?

Social Interaction with Content

Social Interaction - UGC

Social Interaction - UGC

Distribution – Bringing Users Back

Distribution – Bringing Users Back

Distribution – Bringing Users BackWidgets • Partial RSS Feeds

• Twitter

Distribution – Going To UsersPodcasts “Embeddable” Video

Distribution – Going To UsersWidgets Mobile

Distribution – Going To UsersYouTube

Monetization• Advertising

– Display (aka Banner) Advertising– Video Advertising– Sponsored Links

• Listings– Jobs– Cars– Real Estate

• Syndication– Libraries– Schools– Companies

Monetization - CPMLeaderboard (728x90)

Big Box (300x250 or 336x280)

Monetization – Emerging Widgets RSS

Monetization - Video

Video Pre-Roll Ad

Monetization - CPCCost per Click Ads

• Note: Most valuable key words can fetch north of $50 per click!

Appendix-Books• Some good books about the business of tech:

– The Search by John Battelle: A great book about the origins of web search

– The Long Tail by Chris Anderson: The future of commerce on the web? Selling more of less

– Wikinomics by Don Tapscott: The changing world of collaboration and how the web is making this possible

– Founders at Work by Jessica Livingston: a collection of interviews with

founders of famous tech companies about the early days.

• Social Media & “the News business”

• News Sites and the Web– Depth and Frequency

• Articles and Blog Posts• Video (News, Features, Live)• Audio• Interactive Features (Electoral College Map)• Inline linking & “Amazon-like” functionality• Video RecirculationUGC• Live Online chat• Photo/Video Uploading• Commenting• Rating

– Distribution – Bringing Users Back• Yahoo Buzz• Google Gadgets• Digg• Widgets (RSS Based)• Twitter

– Distribution – Going to Users• Email/Newsletters• Mobiile-iPhone• “Embeddable” Video• RSS (full feeds)• Widgets• Podcasts (Audio + Video)• YouTube

– Monetization • Advertising (On site & Off Site)• Syndication• Listings (Cars, Jobs, Real Estate)