News on New Devices: Examining Multiplatform News Consumption in the Digital Age H. Iris Chyi, Ph.D. Assistant Professor School of Journalism The University of Texas at Austin Monica Chadha Ph.D. Student School of Journalism The University of Texas at Austin Paper presented at the 2011 International Symposium on Online Journalism, Austin, Texas, April 1-2, 2011
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News on New Devices: Examining Multiplatform News Consumption in the Digital Age H. Iris Chyi, Ph.D. Assistant Professor School of Journalism The University.
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News on New Devices: Examining Multiplatform News Consumption in the Digital Age
H. Iris Chyi, Ph.D.Assistant ProfessorSchool of JournalismThe University of Texas at Austin
Monica ChadhaPh.D. StudentSchool of JournalismThe University of Texas at Austin
Paper presented at the 2011 International Symposium on Online Journalism, Austin, Texas, April 1-2, 2011
Today, multiplatform news delivery is a reality.
How about multiplatform news consumption?
Cross-media product portfolio
• Computer• Destop/laptop• Netbook
• Smartphone• iPhone• Other smartphones
• e-book reader• iPod Touch• iPad
New devices for news use
• Newsfulness • the likelihood of a multi-purpose
device being used for news access, which is calculated by dividing the numbers of user who use the device for news access by the total number of owners of that device.
• How “newsful” are these devices?
Method
• A random-sample online survey of 767 U.S. adults (18 years and older)
• Data collection: August 3-6, 2010• About 4 months after the iPad was
launched
• The weighted sample is reasonably representative of the U.S. Internet population.
Questions & findings
• What are the penetration rates of various electronic devices?
• To what extent do people access news through their owned devices?
• For a particular multi-purpose device, what is the likelihood that it is used to access news?
A B C E
Ownership or regular
access (%)
Use for news at least once a
week (%)
Use for news everyday
(%)
Newsfulness daily(C/A)
Computer
Desktop or laptop 98.8 74.9 46.1 0.47
Netbook 12.4 9.4 4.3 0.35
Smartphones
iPhone 10.1 9.1 3.3 0.33
Other smartphones 14.9 10.5 3.0 0.20
iPod Touch 12.9 6.9 2.1 0.16
e-reader (e.g., Kindle) 5.7 5.3 1.6 0.28
iPad 5.1 6.7 1.8 0.35
How many devices are used for news?• The average number of devices used for
weekly news access is 1.2.• 24% of the respondents did not use
any electronic device to get news on a weekly basis.
• 57% used 1 such device to access news.
• 10.4% used 2 devices for news.• Only 8.5% used 3 or more such
devices to get news.
Technology cluster
• H1: There is a positive relationship between the use of one device for news and the use of other devices for news, after controlling for news interest. • Supported.
Predictors of ownership/news use
• What are the predictors of ownership of multiple electronic devices?• Age, income, education, student
identity, news interest
• What are the predictors of news access through multiple electronic devices?• Same factors except income and
student identity
How do users enjoy reading news on devices?
Electronic Devices
Enjoyment level among users (0-7)
Traditional Platforms
Enjoyment level among users (0-7)
Computer Print newspapers 5.94Desktop or laptop 5.89 TV 6.09Netbook 5.19 News magazines 5.16