Quick Snapshot Wk 31 -2013 MCCS
Quick Snapshot
Wk 31 -2013
MCCS
ABP MajhaWeek 31’2013
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mar
athi
GEC
Mar
athi
New
s
Mar
athi
Mov
.
Mar
athi
Mus
ic
0
5
10
15
20
25
18
42
0
% Genre Shares
Source : TAMPeriod : Wk 31’2013
Vs. Last year genre shares showing jump of almost 54%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
2.6
4.1
Wk 24-31'12 Wk24-31'13
Source : TAM Period : Wk 24-31Year : 2012 & 2013
ABP Majha ruling the chart with 36% mkt. share
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha0%
5%
10%
15%
20%
25%
30%
35%
40%36%
22% 21%17%
3%
% Mkt. Share
Wk 24-31'13
Source : TAM Period : Wk 24-31‘2013
ABP Majha the leader in reach
Source : TAM Period : Wk 24-31’2013
ABP Majh
a
Z 24 Ta
as
IBN Lokm
at
TV9 M
aha
Jai Mah
arasht
ra0
10
20 16 13 127
4
Reach in Mn.
4+ CS ABP Majh
a
Z 24 Ta
as
IBN Lokm
at
TV9 M
aha
Jai Mah
aras...
02468
101214 13
12 10
63
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 24-31’2013
% Market Share
Channel Pune Mum MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune)MahaABP Majha 45% 29% 43% 39% 43% 36%IBN Lokmat 27% 20% 23% 21% 24% 21%TV9 MAHARASHTRA 7% 29% 8% 6% 10% 17%Z 24 Taas 20% 18% 23% 29% 22% 22%Jai Maharashtra 1% 4% 4% 5% 1% 3%
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