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News

Monday, 9 May 2011

Future Of IPTV In India

Future Of IPTV In India

Introduction Internet Protocol television (IPTV) is a system through which digital television

service is delivered using the architecture and networking methods of the Internet Protocol

Suite over a packet-switched network infrastructure, e.g., the Internet and broadband

Internet access networks. Instead of being delivered through traditional radio frequency

broadcast, satellite signal, and cable television (CATV) formats

IPTV services may be classified into three main groups:

Live television, with or without interactivity related to the current TV show;

Time-shifted programming: catch-up TV (replays a TV show that was

broadcast hours or days ago), s tart-over TV (replays the current TV show from

its beginning);

Video on demand (VOD): browse a catalog of videos, not related to TV

programming.

IPTV is dist inguished from general Internet-based or web-based multimedia services by its

on-going standardization process (e.g., European Telecommunications Standards

Institute) and preferential deployment scenarios in subscriber-based telecommunications

networks with high-speed access channels into end-user premises via set-top boxes or

other customer-premises equipment.

Many different definitions of IPTV have appeared, including elementary streams over IP

networks, transport streams over IP networks and a number of proprietary systems.

The official definition approved by the International Telecommunication Union focus group

on IPTV (ITU-T FG IPTV) is as follows:

"IPTV is defined as multimedia services such as television/video/audio/text/graphics/data

delivered over IP based networks managed to provide the required level of quality of service

and experience, security, interactivity and reliability."

Another official and more detailed definition of IPTV is the one given by Alliance for

Telecommunications Industry Solutions (ATIS) IPTV Exploratory Group on 2005:

"IPTV is defined as the secure and reliable delivery to subscribers of entertainment video

and related services. These services may inc lude, for example, Live TV, V ideo on Demand

(VOD) and Interactive TV (it). These services are delivered across an access agnostic ,

packet switched network that employs the IP protocol to transport the audio, video and

control signals. In contrast to video over the public Internet, with IPTV deployments,

network security and performance are tightly managed to ensure a superior entertainment

experience, resulting in a compelling business environment for content providers,

advertisers and customers alike."

One definition for consumer IPTV is for single or multiple program transport streams

(MPTS) which are sourced by the same network operator that owns or directly controls

the "last mile" to the consumer's premises. This control over delivery enables a

guaranteed quality and also allows the service provider to offer an enhanced userexperience such as better program guide, interactive services etc

In commercial environments IPTV is widely deployed for distribution of live TV, video

payout channels and Video on Demand (VOD) material across LAN or WAN IP network

infrastructures.

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IPTV (Internet Protocol Television) delivers television programming to households via a

broadband connection using Internet protocols. It requires a subscription and IPTV set-top

box, and offers key advantages over existing TV cable and satellite technologies. IPTV is

typically bundled with other services like Video on Demand (VOD), voice over IP (VOIP) or

digital phone, and Web access, collectively referred to as Triple Play.

Because IPTV arrives over telephone lines, telephone companies are in a prime position to

offer IPTV services initially, but it is expected that other carriers will offer the technology in

the future. IPTV promises more efficient streaming than present technologies, and

therefore theoretically reduced prices to operators and subscribers alike. However, it also

adds many advantages that may play into market pricing.

One of the advantages of IPTV is the ability for digital video recorders to record multiple

broadcasts at once. According to Alcatel, one leading provider, it will also be easier to find

favorite programs by using "custom view guides." IPTV even allows for picture-in-picture

viewing without the need for multiple tuners. You can watch one show, while using picture-

in-picture to channel surf!

IPTV viewers will have full control over functionality such as rewind, fast-forward, pause,

and so on. Using a cell phone or PDA, a subscriber might even utilize remote

programming for IPTV. For example, if a dinner function runs longer than expected; you

don't have to miss your favorite program. Just call home and remotely set the IPTV box to

record it.

However, the real advantage of IPTV is that it uses Internet protocols to provide two-way

communication for interactive television. One application might be in game shows in which

the studio audience is asked to participate by helping a contestant choose between

answers. IPTV opens the door to real-time participation from people watching at home.

Another application would be the ability to turn on multiple angles of an event, such as a

touchdown, and watch it from dual angles simultaneously using picture-in-picture viewing.

IPTV is Internet Protocol Television. It is digital television delivered on TV (and not PC)

through high speed internet (broadband) connection. In this service, channels are encoded

in IP format and delivered to the TV through a set top box . IPTV service also includes

video on demand, which is similar to watching video CDs/DVDs using a VCD/DVD player

How does it work?

IPTV converts a television signal into small packets of computer data like any other form

of online traffic such as email or a web page. There are three main components of IPTV.

TV and content head end, where the TV channels are received and encoded

and also other content like videos which are sorted.

The second component is delivery network, which is broadband and landlinenetwork provided by a telecom operators such as MTNL.

The third component is set top box, which is required at the customer location.

The packets are reassembled into programming by software in the set-top box.

This box is connected between the operators broadband modern and

customer TV

What are the advantages and limitations of IPTV?

The quality of digital video and audio is much better compared with the

traditional analogue TV. With additional features, it can become interactive.

For example, viewers may be able to look up a player history while watching a

game. They also may be able to schedule a recording of their favorite

programmed when they are not home. With video on demand, they can browse

an online movie catalogue and watch the movies instantly. Using standard

networking protocols, IPTV promises lower costs for operators and users.

Using set-top boxes with broadband internet connections, video can be

streamed to households more efficiently than cable.

However, since IPTV is based on internet protocol, it is sensitive to packet

loss and delays if IPTV connection is not fast enough.

When was IPTV service first used ever?In 1994, W orld News Now was the first

television show to be broadcast over the internet, using the video conferencing

software. Internet radio company AudioNet started the first continuous live web

cast in January, 1998.

When was it rolled out in India?Public sector operator Mahan agar Telephone

Nigam (MTNL) is the first and only telcom in India providing IPTV services. It

rolled out IPTV early this month in Mumbai and Delhi. The original 26 channelsit launched were free-to-air, while the new lineup includes premium

subscription channels. It has not yet announced tariff plans, which will vary

depending on the number of channels a user subscribes to and the use of

premium services.Internet Protocol Television (IPTV) is rapidly being deployed

as a compliment service to existing distribution technologies

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Why IPTV?

Traces the changes in Internet Protocol Television since the mid-1990s and

examines what IPTV means today. The author analyzes what delivery of TV

over an IP network means, both in terms of possibilities for new services, and

in terms of the impact on the network and how it has to be managed. In

addition, Why IPTV? Helps you understand how introducing IPTV into the Web

2.0 world will impact the new services. It looks at the current trends in the

consumer electronics industry as well as the network industry, and describes

how the new technology can enhance and extend the existing business

models in the TV industry, particularly in advertising; and also how it creates

new possibilities, for instance, through personalization.

Interactivity, Technologies, Services:

Provides an accessible introduction to IPTV.

Covers the technology to build IPTV systems, and shows what lies

beyond traditional business models and existing distribution

technologies.

Considers how IPTV technologies can exploit and change the

current trends in consumer electronics and network industry

The computer has invaded almost all sectors of our lives. No place

or situation today is bereft of the use of computers. The computer

technology invaded the idiot box in our living room some time ago

with digitalization in the form of direct-to-home (DTH) high quality

digital pictures. Now, another computer technology has affected

the idiot box in a new way. This technology proposes the

discarding of antennas, cable TV wires, and the DTH set top box to

bring to you television viewing through the internet.

This technology is known as the Internet Protocol Television (IPTV)

technology. IPTV delivers digital television service through a

system that delivers broadband connection to our homes. IPTV is

an acronym for Internet Protocol TV. It essentially is a technology

that delivers video or TV broadcasts over the Internet. Instead of

receiving television or video over the broadcast waves, cable lines

or through a satellite TV service, your TV is hooked directly into a

broadband Internet router and receives digital signal directly over

the Internet.Many analysts have stated that IPTV is definitely the

trend for the future of television broadcasts. Many broadband

operators, telephone companies and cable companies that already

pipe in broadband Internet to homes can easily add this service

Advantages

There are many advantages of IPTV over current digital or over the

air broadcast TV signals; here are a few of them. Integration

Integration can be a great way for many companies to offer several

services in one integrated package. For instance, IPTV can also be

packaged with normal broadband Internet as well as Void (Voice

over Internet Protocol). All these services can be over one line sent

directly to the consumer. This means that costs can be reduced

and the consumer only has to deal with one provider instead of

possibly three, making it more convenient. Switched IP Most home

owners don't realize that cable TV broadcasters and Satellite TV

broadcasters generally send all television signals at one time and

then the consumer chooses which signal to show on the television

set. This means that lots of bandwidth is used unnecessarily. With

switched IP (IPTV uses switched IP technology), the entire

process is more efficient. All the TV data is held in a center

location and only the channel that the consumer at home chooses

is piped in. This means much more bandwidth for either better

quality broadcasts or the ability to add much more data choices

due to the fact that bandwidth is no longer such a big issue

Interactivity

Interactivity is much easier to perform with IPTV than a normal

cable, satellite or broadcast TV system. Because IPTV is delivered

over the Internet where the consumer already has a modem in

place, it is extremely easy for data to move from the TV company

to the house, as well as data moving easily from the house back to

the TV company. There will surely be many innovations on how tobest interact between the consumer and TV company via

television. Some ways interactive TV is already used is to

purchase products directly from your TV set, such as buying items

seen on a commercial or even ordering pizza. Another way that

interactive TV can be used is by people requesting more

information from their TV set on a program that they watched such

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the United States is projected to see a larger movement

toward IPTV deployments, industry experts say, as

more residences transition from cable to wireless.

In Asian markets, such as Japan and Taiwan, IPTV is

pushing home networking like you would never believe,

said David Thompson, product marketing director of

Taiwan-based Zexel, which also has a headquarters in

Anaheim, Calif. In North America it is now very

common for most homes to have a wireless router,

IPTV technology is now changing the way many are

viewing video media. Offering many benefits oversatellite or traditional cable broadcast methods; IPTV

utilizes the internet for the streaming of its content. The

resulting media can be customized to suit a number of

applications. For example, hospitals, schools, and

hotels can benefit in a big way from the capabilities this

service provides. The IPTV SolutionWhether you are

looking to add interactivity, broadcast to a large number

of people without added cost, or want to increase

picture quality and video choices, this new technology

can provide a solution for all of those demands and

more

In Hotels

For hotels, the benefits of IPTV technology are

tremendous. Depending on what you wish to offer your

guests, you can provide on-demand and live access to

movies, television shows, and even games. You have

the option to provide these free of charge to every room

or else to charge based on each selection. For hotel

guests, having on-demand capabilities is much more

convenient than traditional television as they are

constantly in and out of their rooms, making it difficult

to watch a particular program at a set time. You will

also have the ability to broadcast hotel information as

well as giving guests the facility to view their billing

details via the television.

In Schools

IPTV technology can also be useful in school settingsas well. Instead of basic morning announcements over

the traditional P.A. system, IPTV makes it possible to

broadcast video content that reaches every room

throughout the school. This is also useful for sharing

educational video content with many classrooms at

once, without the need to shuffle around videos and

DVDs. Instead, teachers can have access to a variety

of educational programs whenever they need them. This

technology also provides a number of options for

interactivity that will more likely than not be creatively

implement into many schools in the future.

In Hospitals

Another application for this technology is in hospitals.With a large number of patients and rooms, it can be

difficult to provide a variety of programming to suit

everyone's tastes. As patients are typically confined to

their beds for a long period of time, television and

movies provides a much-needed distraction through

entertainment. Although conventional cable systems

are not easily streamed to such a large number of

rooms, IPTV makes this possible at a very low cost,

without the need for extensive, invasive wiring running

throughout the building. With its increasingly growing

variety of applications, IPTV technology certainly

appears to be the television for the future. ave an

effective security infrastructure that can use the

technology and the law towards achieving the objective

of securing the information assets of the country

IPTV and the Future

Recently we have seen the emergence of cable

television over the Internet, or IPTV. In this article we

will take a look at what IPTV is, how it works, and who

is going to benefit from it. I did an article a while ago on

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Void. This involves using your Internet connection

instead of your traditional phone line to make calls. It

had many advantages and disadvantages over

traditional phone systems. The technology was just

getting out the door when the article was written, and is

now readily available to nearly everyone. It still hasnt

caught on as much as I thought it would. It appears

most people are just using cell phones and ditching

their household phone. But now we are seeing another

common household feature moving to the Internet.

What it is? The name speaks for itself: IPTV, TV overthe Internet. Its a rather simple idea, though it's much

more difficult than it seems, as I will explain later.

Faster computers and quicker Internet connections are

making IPTV more of an option. As the technology

advances, we will see more IPTV with more channels

and HD support as well. Chances are that you have

probably even used IPTV without even knowing it. IPTV

first hit the Internet in 1994, right as the masses were

starting to get online. Back then it wasnt as abundant

as it is now, and most people probably never even knew

about it. Fast forward to 2008, and we have many

different types of IPTV, from ESPNs video highlights on

their home page to IPTV on your cell phone. IPTV has

really taken off and is still on a steep rise.

ABC was the first to use IPTV in 1994, and continues

to lead the way with IPTV. Their first show needed a

fast connection, special video conferencing software,

and had to be online during the time it was being aired.

Now ABC has their shows in full episodes online for

anyone to stream from their browser at any time. No

longer are you tied to the time the TV show airs to

catch it.

An IPTV deployment can involve a variety of things

depending on the system architecture used. Generally,

however, it involves new set-top boxes, usually MPEG-

4, some new headed equipment and a good deal of

systems integration. It also involves choosingmiddleware, conditional access/digital rights

management system and a variety of other related

applications that impact security, customer satisfaction

and system management.

A key challenge for the majority of IPTV service

providers, especially with a telecommunications

heritage, can be the lack of media related expertise.

Components of the IPTV architecture such as

conditional access, DRM, and middleware require

media specific systems integration and network

management capabilities. Smaller telcom and even

rural cable companies that have yet to upgrade to a

digital system will have to climb a steep learning curveto provide quality IPTV services. Strategic partnerships

with systems integrators that have installed head end

equipment and software can ease the deployment of

IPTV. Larger telcom should also consider these types

of partnerships as they move forward in their IPTV roll

out.

Program content acquisition can also pose a challenge

for an IPTV service provider that has no experience

working with media companies. Established

broadcasters have many decades of experience

commissioning and delivering content.

Telecommunication operators have none. The success

of telecom operators in the IPTV space can rely heavily

on their relationships with various content providers and

programmers. Bargaining power tends be a larger issue

for smaller operators than to a Verizon or AT&T, but the

ability to find new and innovative content can be

arduous for any sized company One area where telcom

are attempting to differentiate them from incumbent

Moss is with niche programming (often termed the long

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tail in industry parlance). Demand for this type of

programming is evidenced by the success of video file

sharing, which largely consists of long tail content. The

ability for IPTV providers to acquire and use niche or

long tail programming may become a competitive

advantage

Convergence is now here with mobile, data, voice and

video all going over Internet infrastructure. In particular

the promise of TV delivered via IP is gaining momentum

globally the more the Internet merges with consumer

electronics, especially televisions. But plenty ofchallenges remain, not the least of which is the pending

depletion of the IPv4 address space. Experts predict

IPv4 addresses will be exhausted as early as 2010.

That's why the move is underway to the IPv6 protocol,

which provides significantly more address space for

devices. The move to IPv6 has been slow around the

globe, with a few exceptions. One of them is in Japan,

where deployment of IPv6 by telcom NTT could provide

a blueprint for carriers preparing for the rise of IPTV.

"NTT Pala Hiker TV is the first large scale commercially

successful IPTV over IPv6 service," said Cody

Chrisman, NTT America's director of product

engineering. "It has 76 channels of standard and high

definition TV over the network, over 10, 00 video on

demand tiles and 13,000 titles in their Karaoke service."

NTT Pala is a Japanese Internet service provider

operated by NTT. The company's Hiker TV deployment

is getting a demonstration at the Consumer Electronics

Show in Las Vegas this week as an example of IPv6

put to practical use. The Hiker TV deployment runs on

top of NTT's next generation IPv6 network, which

Chrisman noted delivers Internet service to 10 million

Japanese subscribers. The Hiker TV service currently

has penetration in the hundreds of thousands of users.

(The term Hiker is Japanese for light and refers to the

fiber optic cable to the home that carries the service.)

Consumers in Japan can buy set-top boxes that are

IPv6 enabled for Hiker. As well, Chrisman noted thatthere are also Hiker-ready TV sets in Japan from

Toshiba that integrate the set-top box capabilities

directly into the TV. This happens with Ethernet port

that plugs directly into users' TVs. Chrisman says the

need for IPv6 for IPTV delivery is obvious, given that the

IPv4 protocol is running out of room. By building out an

IPv6 deployment, NTT has more scalability to grow the

service and its functionality over time. In particular, one

thing that a unique IPv6 address will allow Hiker TV

consumers is end to end address transparency.

In North America and globally, Network Address

Translation (NAT) is used to take a public IPv4 address

and the provide a private local addresses, such that onepublic IP address could have many users and uses.

With IPv6 and its abundance of address space, NAT is

no longer required, which Chrisman argued enables

service providers to have a cleaner network architecture

that doesn't have to deal with NAT and some of the

potential connectivity problems that it poses. IPv6 with

its unique IP addresses for all also enables end to

security without NAT interference.

While the Hiker TV service is delivered over IPv6, it

does have compatibility with IPv4 based Internet

services as well. Chrisman explained that NTT tunnels

IPv4 addresses over the IPv6 backbone so users can

access IPv4 based content. With the advent of support

for HD (High Definition) resolutions on decoders, and

System-on-Chip (Sock) integrated decoders rather than

more cumbersome software solutions, the market had

begin to adapt IPTV-based interactive video services.

Today these services include Void (Video on Demand)

and EPG (Electronic Program Guide). But with

emerging next-generation networks and technologies,

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the ground is ripe for introduction of full interactive video

services to residential and business customers based

on IPTV and IP set-top-box models

TELCO TV & IPTV Current Status

As consumers continue to search for complete service

packages that include voice, video and data, they will

naturally begin to conider telcom TV. In addition,telecom operators with significant broadband

deployments seeking new sources to generate revenue

will find IPTV-based telcom TV a natural extension of

current network infrastructure. IPTV is a system where

digital television service is delivered using IP network

infrastructure. In the residential market, IPTV is often

provided in conjunction with Video-on-Demand (Void)

and may be bundled with other Internet services, such

as Web access and Void. The commercial bundling of

IPTV, Void and Internet access is referred to as "Triple

Play." IPTV is delivered to residential subscribers using

an IP set-top-box (IP STB). The development and

delivery of value-added services is key to the long-term

viability of the telcom TV (IPTV) business model. These

services will be built upon IP Stubs that deliver full

interactivity. Todays IP Stubs allow only a limited range

of interactive services. These include Void (Video-on-

Demand), mentioned before, PVR (Personal Video

Recorders) and EPG (Electronic Program Guide).

These services are either already available, or in late

stages of development. Therefore, IP STB

manufacturers have very little to work with to

differentiate their IP STB offerings from the competition.

This is where the technology that enables

manufacturers to turn conventional IP Stubs into full-

fledged, live interactive video service platforms comes

in. Revisions technology plays an important role in this

trend and offers all the technology and expertise

needed to develop live face-to-face interactive videoservices on STB platforms. IP STB of the Future

Revisions vision is to transform the IP STB into a true,

interactive and rich communication center the

households communication epicenter. This can be

achieved by adding video conferencing technologies to

the IP STB itself, which enables a variety of new ways

to use the IP STB. According to recent market research

published by Frost & Sullivan (October 2006): "The

adoption of common standards for IPTV interoperability

is crucial if there is to be mass adoption of interactive

visual communications in the business and consumer

markets.

The implementation of open standards developed byvideo conferencing offers the means of connecting

these disparate islands of users in a manner similar to

that of the IM federation, which is already successfully

uniting the IM population." Not only should interactivity

not be limited to content; live interaction between

people is a springboard for an entirely new paradigm of

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communication. Internet Protocol Television is the

newest technology on the block. It is often referred to

IPTV, which is television content broadcast through the

computer networks such as internet. Instead of the

traditional cable and broadcast formats, the viewers can

now watch television on the internet. The entire process

involves receiving and sending data by the means of the

packets of information. IPTV, pretty much uses the

same technology, although there are some minor

differences. Along with the packet conveyance

method, including the internet, IPTV is broadcast

through closed, separate networks, which are againdependent on the internet. This would provide better

speed, quality and usability as compared to satellite TV

or analog cable. Unlike the cable or satellite TV,

television on internet would provide only one single

channel that you pick from the programming guide,

which results in a faster and an efficient TV watching

experience. Due to this enhanced efficiency, IPTV is

able to provide a selection of programming features to

the audiences. A few of these features include the

onscreen caller id, the programming guides and the

hard-drive recording. Television on internet is convenient

and reliable. The sound quality is superior and with the

above mentioned interactive features, IPTV is becoming

exceedingly popular all across the world. In order to

maintain the uniformity of the broadcasts amongst the

providers, the channel broadcasts are going completely

digital, as the technologies continue to improve.

Furthermore, a lot of telecommunication carriers plan

on accelerating the deployment of IPTV services.

There are various IPTV forums which would allow you to

discuss the open standards of these technology

specifications. Internet is now just not the source of

information. But now it has also become a medium of

entertainment. Internet television is one of the offering

that internet delivers today. As the name suggests

internet television is a television service distributed via

internet medium. In simple terms viewers need to be

sitting in front of TV, holding the remote if they want tocatch your favorite show or sports. Instead they can

also watch it on their laptop or PC if it is connected to

the internet

IPTV is more Beneficial In terms Of Business:

Internet Protocol Television, or IPTV, is an exciting new

technology that is helping to create a far better means

of watching television. However, using IPTV for

business is without doubt going to change the way that

many businesses operate.

IPTV is NOT online videos or internet shows. This can

be extremely low in quality and require extensive

buffering. This service works the same way as VOIP

(Voice over Internet Protocol) phone services, andconnects people so that they have a 2-way connection

with television shows and networks. When live TV is on,

users can communicate with show hosts and

audiences through the 2-way communication.

This technology has a large number of uses. Generally

speaking, this technology is relatively new and is

designed for consumers, but business applications are

multiplied extensively. For example, there is a plan in

the works to release a private IPTV network within

McDonald's locations throughout Italy, allowing

customers to see unique video material, which includes

pre-recorded commercials, live sports, and other

shows. Hotel and hospitality services are going to see

the most use from this technology because it gives

them a chance to customize the content that they offer

to their guests. However, this service will be highly used

across the entire business world.

IPTV also gives people the chance to create a private

network of television entertainment and content that is

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digital quality and doesn't have the bugs and buffering

issues of internet videos and web-based television. If it

helps you to compare this service to something, think

in terms of the closed-circuit televisions that we often

see used in schools and offices to limit the

broadcasting that is seen or to show advertisements

and dedicated television content as needed. Using the

internet-bandwidth connection provides excellent quality

images and much better production than analogue and

digital television utilizing cable services.

IPTV technology is the latest in innovations for getting

the daily communications that people thrive on andenjoy. You may have heard of the ever-popular Voice

over Internet Protocol (Void) phone service from

companies like Voyage. Well, to make this easy to

understand, IPTV is the same, only with television over

internet protocol, instead of voice. Ultimately, TV can

be watched anywhere through a broadband connection

with IPTV, which makes it a very popular choice for

those looking for the latest and greatest in new

technology. Telecommunications companies are

looking for new revenue, and they have found it with this

process.

IPTV technology is based on a system that is much

like cable. There is the need for a computer or a set-top

box of sorts so that the images can be transmitted,

decoded, and then sent out to the television in a format

that can show them properly on the screen. This type of

broadcasting can be done by a simple broadcast or

multicast if someone is trying to get a channel out to

everyone. However, it can also be done on an 'on

demand' basis, where people are able to stream

material to just one or two subscribers who have

requested the show or material in question

Maintaining the Technology

There is a lot of work and technology that goes into maintaining

IPTV technology. Streaming over broadband needs to be done

efficiently and in a format that will allow for the seamless transition

of the data that is being sent. The process for using IPTV involves a

lot of encoding, splitting, and distributing efficiently. The provider

end is very complicated, but for customers it is a simple tool to

use. Channel selection for IPTV is done via a membership known

as IPGMP, or IP Group Membership Protocol. Due to the data

transmission, this makes sending multiple channel signals and

changing channels much simpler than it might be otherwise.

IPTV is not only online videos or internet shows. This can be

extremely low in quality and require extensive buffering. This

service works the same way as VOIP (Voice over Internet Protocol)

phone services, and connects people so that they have a 2-way

connection with television shows and networks. When live TV ison, users can communicate with show hosts and audiences

through the 2-way communication.

This technology has a large number of uses. Generally speaking,

this technology is relatively new and is designed for consumers,

but business applications are multiplied extensively. For example,

there is a plan in the works to release a private IPTV network within

McDonald's locations throughout Italy, allowing customers to see

unique video material, which includes pre-recorded commercials,

live sports, and other shows. Hotel and hospitality services are

going to see the most use from this technology because it gives

them a chance to customize the content that they offer to their

guests. However, this service will be highly used across the entire

business world.

IPTV also gives people the chance to create a private network of

television entertainment and content that is digital quality and

doesn't have the bugs and buffering issues of internet videos and

web-based television. If it helps you to compare this service to

something, think in terms of the closed-circuit televisions that we

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often see used in schools and offices to limit the broadcasting that

is seen or to show advertisements and dedicated television content

as needed. Using the internet-bandwidth connection allows for

higher quality images and better production than analogue and

digital television through cable services

This particular product is not quite at its peak yet, but is growing in

popularity. If you are looking for a better way to broadcast or

provide television to customers or employees, this might be a great

solution. The technology isn't going to be applicable to every

business, but it has many different applications that users can

appreciate in a business setting. If you have an interest in thelatest technology or if you currently have a VOIP provider for your

phone service, you may well want to consider IPTV as an

alternative to a standard satellite provider or cable network to get

improved quality, better customization, and plenty of other benefits

for your business needs.

IPTV network systems can be individually custom-built to fulfill the

unique demands of the hospitality and hotel market. Whether it's a

modest boutique guest house, luxury 5 star hotels or a sports

stadium, IPTV companies can supply the complete range of tools

you need to offer a complete IPTV hospitality service to your

guests.

What's the Advantage of IPTV in Hotels and Hospitality?

IPTV is what your valued hotel guests will expect and demand. It is

the future of any TV distribution in a hotel and with IPTV technology

in place, you will have a wealth of benefits: Distribute free to view

and subscription satellite or terrestrial TV signals throughout your

computer network to bars, guest bedrooms, public areas or

conference facilities within a hotel Offer extensive set of local and

foreign language TV and radio channel, in-house advertising

channel to common areas, gust rooms, restaurants and bars

Fully HD compatible

The High definition user interface can be custom-built to each

companies own branding to allow for logos, images, videos etc.

Deliver live Television and video/music on demand to Guest Rooms

Prevent having multiple cables and network systems installed

around your buildingElectronic Programmed Guide: providing information on the TV

channels available at the hotel

Network Based Video Recorder: Allows guests to record

programmers from the EPG and view at their convenience

Games: Gaming packages are possible and offer a selection of

simple to use games that a guest can play utilizing their set top

box remote control

Link directly to different PMS systems

Shows information about a selection of facilities and activities

accessible within the Hotel

View My Bill: Immediate access to bill information for guests

Messages: Can receive Messages direct to bedroom television

Check Out: Simple "Check Out" for guests from convenience of

their room

AT&T and Verizon have reported clear subscription increases in

their IPTV based services with AT&T reaching about 2.5 million

subscribers vis--vis Verizons 3.2 million mark. This means that

AT&T and Verizon have about 5% of the sum of Comcast cable

subscribers which are in the range of 20 million but the IPTV

subscription number is growing, and fast.

Many would agree that the North America IPTV services market is

still in embryonic form compared with, in sheer numbers, the very

popular, robust, and well proven and tradition cable based TV

service. On the other hand the latest information clearly shows that

a number of major operators, especially those with little or no

underlying cable network, are clearly favoring IPTV deployments.

With the fast growth in internet based technologies and general

trend towards converged and glued services, one expects that

internet based broadband services will grow. In addition, DSL

upgrades will eventually be replaced by longer distance VDSL

systems and fiber, allowing extraordinary bandwidths and speeds

IPTV services:

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at reasonable prices.

On the other hand, Europe is slowly but surely bridging the digital

divide and implementing full (and free) broadband digital television

services, in addition to the assortment of existing satellite

television services, while releasing the analog spectrum for other

uses

IPTV and the Digital Divide

Indeed competition for viewer attention and broadband multimedia

services will continue to increase. The key advantage of IPTV

based services perhaps, is that fact that the user can adapt thedesired service to fit his or her schedule, with minimal effort,

instead of trying to accommodate ones schedule to fit broadcast

times.

Interactivity is of course another key component, missing from

other services especially broadcast related ones.

In addition, the fact that IPTV is based on internet connectivity

means that the services and related technology can be interfaced

with other subsystems such as the IP Multimedia Subsystem.

Internet Protocol version 4 the fourth iteration of the Internet

Protocol (IP), is one of standard internet work-layer protocol used

and the first version of the protocol to be widely deployed on the

Internet. Going through the history during the early 1990s, it was

clear that IPv4 was not a long-term protocol.

Its design did not anticipate a number of requirements that turned

out to be crucial. Such requirements not only pertained to the

proliferation of devices, but also the need for additional security,

simpler configuration and better prioritization of some services,

such as real-time services (often referred to as Quality of Service

issues).

IPv6 multicast was adopted for the first time in the world in a

commercial IP TV service started on July 28, 2004. The 4th MEDIA

Service aims to attract 200,000 subscribers in the first year. It will

probably become the largest consumer IPv6 service soon.

In Japan, there had already been two IP TV services available:

BBTV by Yahoo! BB and Hiker plus TV by KDDI. A major

difference of 4th MEDIA with them in business model is that 4th

MEDIA is rather a horizontal business alliance.

4th MEDIA Service is a broadcasting and VOD service started by

Pala Networks, an NTT East group ISP business, in an alliance

with Online TV, a company established by Jupiter Programming

and others for this service. The business is supported by several

ISPs, including @nifty, BIGLOBE, and hi-ho, as well as Pala, for

user supports and fee collection

Pala Networks has provided IP phone operation for other ISPs. The

company started video service in a similar scheme. The fact that

4th MEDIA broadcasting uses IPv6 multicast means that each set

top box gets directly connected to IPv6. The deployment of a new

architecture becomes a need as well as a necessity. The transition

to IPv6 holds the future of the internet infrastructure. IPV6! Theprotocol is a robust technology designed as a successor to IP

version 4 (IPv4), the predominant protocol in use today. The

changes from IPv4 to IPv6 are primarily in the areas of expanded

addressing capabilities; header format simplification; improved

support for extensions and options; flow labeling capability; and

consolidated authentication and privacy capabilities.

The kind of communication that will be enabled by the advent of

IPv6 will be particularly useful in the embedded systems arena, as

millions of new devices take advantage of Internet connectivity.

Although IPv6 has been around for several years, there continues

to be a debate about its value. But there are many ways in which

IPv4 is not working, and there are good amount of reasons why the

migration of IPv6 is not only desirable, but necessary. Some of the

areas include reducing address space, Internet Security, Quality of

Service, auto configuration, wireless, IMAX the list are endless.

One of the important aspects of implementation IPv6 is that it will

remove any concern about the limitation of IP addresses. IPv6 uses

128-bit addresses, versus the 32-bit addresses used by IPv4.

Compared to the total possible number of IPv4 addresses, 4.29

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Posted by Poemforkids at 22:44

billion, IPv6 provides nearly 600 quadrillion addresses for every

square millimeter on earth. That's 6x1023 addresses for every

square meter of the earth's surface.

When each device has its own unique global IP address and NAT

is no longer necessary, peer-to-peer communication will become

much easier. Two devices will be able to establish direct

communication without the need to translate between global and

private addresses. Two-way applications such as IP telephony,

video conferencing and gaming will be much simpler to develop.

Routing tables will become far less complex, which will enable

higher performance for Internet traffic and more bandwidth foradditional communication.

The Internet is expanding into many new areas such as mobile

Internet, IPTV and other IP embedded services which require more

and more new IP addresses every day. The growth of IP based

services and devices will stretch the current Internet protocol

beyond breaking point because in a few years, there will be no

more Imps available.

The main reason (and benefit) for IPv6 initial deployment is the

vastly increased address space compared to its predecessor IPv4.

To get a general idea, IPv4 currently supports approximately 232

which equal about 4.3 billion IP addresses. If you compare it to the

number of persons around the globe, it won't even be enough to

assign one single IP to every living person. IPv6, however, supports

2128 addresses. This is approximately 5x1028 for each of the 6.5

billion people alive today or the possibility to add an address to

each atom in the average person's body. I think that should be

enough for everyone.

Unfortunately, at the moment, the Internet is still dominated by

IPv4 and very few of the ISPs offer IPv6 connectivity. So, in order to

test the v6 protocol, you will have to create an IPv6-in-IPv4 tunnel

that will use the existing IPv4 infrastructure to encapsulate and

carry IPv6 packets. Such tunnels are widely deployed today. To

create a 6to4 tunnel, you will have to search on your favorite engine

for "ipv6 tunnel broker" and pick the one closest to you (evidently,

for low pings and high connectivity)

Refererance http://en.wikipedia.org

http://www.indianofficer.com

http://www.tech-faq.com

http://ezinearticles.com

Recommend this on Google

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