Great stories need great editors Holly Edgell, Sept. 2014 > Oklahoma Baptist University
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Great stories need great editorsHolly Edgell, Sept. 2014 > Oklahoma Baptist University
What makes something un-readable?
What makes you click?Headline
Photo
Subject or topic
F-SHAPE
IN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END
What is the best way to tell the story?Basic info, updated as new developments
come in
“Long-read,” magazine style
Fun: e.g. Listicle
Basic list
Q&A
Multimedia > video, audio, photos
Interactive
My news editing process1. Content, accuracy & style
2. Story format
3. Links, resources
4. Photos and cutlines (captions)
5. Multimedia, other art?
6. Headlines and abstract (DEK)
7. Preview/review
HeadlinesWCPO
Short headline
Abstract
Long headline
ExamplesBasic
Groupon looks to hire 90 part-time positions
In-depth
Sexual assault on campus: Xavier University aims at redemption with a strategy tied to Jesuit values
How-to
It came from Pinterest
Listicle: 9 places country music fans can find love for Valentine’s Day
Showcasing multimedia
Queen City Barrel
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