Newbury Business Group Spotlight Presentation - Tim Savage

Tim Savage

Award Winning

Business Growth Advisor and Inspirational Business Coach

Just who the hell is Tim Savage anyway?

I was runner up in the National Business Growth Advisor Awards in 2012 and after spending 26

years+ in the Army, I’ve built 2 separate

businesses since leaving in 2008 and I help people get stuff done in their

businesses. I’m known as the Chief of the ‘Get it

Done’ Police!

What drives me?

What drives me?

What drives you?

Why do you run your own business? What gets you out of

bed in the morning?

How do you make yourself stand out?

It’s all about YOU

What do you stand for?

What makes YOU different?

How do you get that message across

in all your marketing?

FACT: All super successful

business owners are all expert at marketing & sales

Standing Out From The Crowd

Personal Marketing

What do you tell people when they ask what you do?

How do people describe you if they are asked about you?

How can we weave your niche into your marketing?

Niching gives you credibility, space and price freedom

I’m the only accountant

that…

No corporate boll**ks allowed!

Create your category of one

I’m the best, fastest growing, most successful, smartest, best looking(!), only one.

In Newbury, Hampshire, Southern England, in my sector or industry, unique product or service

Lorraine Ashover

The most successful cost reduction consultant working exclusively in the independent schools and academy sector!

The Best Businesses Tell Stories (that sell)

Stories about you and your

product make you different

Your story matters HUGELY.

What drives you? Why did you go into business? Why do you work silly hours? What makes you stand out? Don’t be afraid to talk about yourself

How has your product or service helped someone?

Marketing is about stories – of problems being solved

Structure of a Story

Problem Agitate problem Your solution Industry Solutions Compare and contrast – don’t slag off the competition Why is your solution better? Proof that you can deliver Social proof that others have succeeded using your

solution Offer Repeat the benefit Call to action

A simple story about not being

able to wear nail polish

I can’t wear nail polish and I really want too. (The problem)

I can put it on but can’t take it off – allergic to acetate, hate the smell, don’t like/can’t use alcohol based products, chemicals in remover. Also don’t like using oil based products; husband allergic to acetate (Agitate problem)

Found an amazing all natural product that is also suitable for vegans that has no smell at all (solution)

A simple story about not being

able to wear nail polish

Made in UK, totally natural, works brilliantly, no reaction, smell free, national award winner (proof)

Testimonials from happy and amazed customers –changed my life, able to wear nail polish for the first time in 20 years, feel like a woman again etc (social proof)

Try it and see for yourself with 25% off deal –100% money back guarantee (offer)

Remember all natural, suitable for vegans, works as well as standard remover (reminder)

Buy within 7 days to get offer (deadline)

Testimonials

Watch this

The most powerful

endorsement of your work –

giving you social proof and

credibility

Who uses testimonials?

No - I mean, really, really uses them!

Are they all over your website on every page?

Are they all over every piece of marketing you send out?

Are they in every email you send out in your signature block?

Do they have photos with them? Names of people?

Do you use video testimonials?

Example of Good Testimonial

‘I employed Tim to overhaul my Aftersales Division. In just 2 months he has increased turnover by 28% and profit by 22%. He fitted seamlessly into my team and has been a pleasure to work with. Knowledgeable and brilliant at what he does, I recommend him to anyone seeking a business consultant who delivers in spades.’ John Smith, Managing Director, ABC Co Ltd (Picture)

Example Poor Testimonial

‘Tim did a great job for us and I recommend him to anyone.’

John Smith, Managing Director, ABC Co Ltd

(Picture)

Write them yourself

Offer a draft testimonial – most will agree it straight away and you’ve done the work for them….and make it better!

Ask permission to use it everywhere

Ask for a video testimonial if possible –the strongest possible recommendation is through video

5 ways to stand out

Send personalised hand written thank you cards to people who have done something for you – including bought from you.

Send stuff to people that they weren’t expecting.

Phone them up and talk to your customers –no selling, just talking.

Email your list regularly with cool interesting stuff

Smile and be nice to people!