Voter Vault Get On It, Start Adding Data Now! Robert Willington, Executive Director Massachusetts Republican Party Massachusetts Republican Party
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Voter VaultGet On It, Start Adding Data Now!
Robert Willington, Executive Director
Massachusetts Republican Party
Massachusetts Republican Party
Voter Vault
Developed by the RNC
Free (not really)
No Longer Have To Go To Town Halls for Data.
Can Add/Extract Valuable Data.
Massachusetts Republican Party
Voter Vault•Begins with basic data - R’s, U’s,
D’s and how often they vote: 0,1,2,3,4.
•Gives You Ability To Add VALUE to Data to use for current and FUTURE elections.
Massachusetts Republican Party
A Few Affiliations
Yard Sign Location
Snowmobile OwnerGun Owner Top Issue
Taxes
Top Issue EnvironmentPro 2004 St. Rep.
Candidate
Over 100 Affiliations To Use!
Marriage Signers
Pro 08 St. Rep. Candidate
Anti 2004 St. Rep. Candidate
Und 08 St. Rep. Candidate
Dem Donor GOP Donor
NMT Vol Prospects
Social Conservative
ChurchGoer
Massachusetts Republican Party
Example Town
4 of 4 Rs – 93
3 of 4 Rs – 302
2 of 4 Rs – 1,267
1 of 4 Rs – 432
0 of 4 Rs – 243
4 of 4 Us – 297
3 of 4 Us – 1,604
2 of 4 Us – 2,592
1 of 4 Us – 1,270
0 of 4 Us - 927
4 of 4 Ds – 422
3 of 4 Ds – 1,722
2 of 4 Ds – 1,110
1 of 4 Ds – 617
0 of 4 Ds - 388
Massachusetts Republican Party
Where To Start?2,000 Unenrolled 4/4 Voters in X
Town
500 we have a “Top Issue”
1,500 We Do Not Have Top Issue
Hardcore Voters That We Know Nothing About.
Massachusetts Republican Party
Target?Create Phone Lists and Mailing
Labels
based on your data to TARGET.Target Your Message Just Like Companies Do With Products.
+ =
Massachusetts Republican Party
% of people driving by are not old enough to vote.
% of people driving by are not registered to vote.
% of people driving by are not citizens and thus can’t vote.
% of people driving by are registered but don’t actually vote.
% of voters driving by live in a neighboring district.
% of voters are already committed for/against you.
% of voters drove by and could not read the signs
% of voters that are undecided read your sign.
How many “beeps” and “thumbs-ups” do you misinterpret as the last point?
The Times Of The Signs Are Over.
Massachusetts Republican Party
Example GOTV4 of 4 Pro McCormick – 2,497
3 of 4 Pro McCormick – 5,604
2 of 4 Pro McCormick – 8,943
1 of 4 Pro McCormick – 6,270
0 of 4 Pro McCormick – 2,027
Who is going to get “abused”?
Massachusetts Republican Party
Voter VaultUsing Voter Vault & Voter ID enables
you to keep track of your progress.
REAL Benchmarks.
Are You Behind?
Are You Ahead?
Massachusetts Republican Party
Keep Track In VVGOAL: campaign needs 10,000 Positive ID’s.
AVG. 3/10 calls are complete 1/10 calls are positive
100,000 Raw Calls Must Be Made
100 Phone Banks
1,000 calls per phone bank.
10 People make 100 calls per volunteer per shift.Massachusetts Republican Party
Voter Vault
www.VoterVault3.com for Live Demonstration
Massachusetts Republican Party
“Thank You.”
Join Our Online Training Center
MassRootsAction.com
Massachusetts Republican Party
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