www.sustainabletourism.nz ECONOMIC HOST COMMUNITY Sustainable Growth Industry Revenue Community Engagement Host Community Satisfaction ENVIRONMENT VISITOR Visitor Engagement Visitor Experience Minimising Footprint Ecological Restoration Tourism businesses actively support and champion ecological restoration initiatives International and domestic visitors’ experience of New Zealand overwhelmingly meets or exceeds expectations Based on a survey of 614 tourism organisations, including 497 supporters of the New Zealand Tourism Sustainability Commitment. Tourism businesses actively engage with their visitors to ensure that the visitor experience is enhanced Tourism businesses are measuring, managing and minimising their environmental footprint 90% 2025 Goal 2019 2018 69% 63% +6 CHANGE SINCE LAST YEAR $50 billion total tourism expenditure per year by 2025 Sustainable growth through profitability, innovation, quality improvement and investment +4% CHANGE SINCE LAST YEAR +3 CHANGE SINCE LAST YEAR Tourism businesses are desirable/responsible employers; leaders in engaging and supporting vibrant communities New Zealanders are happy with the level of tourism activity and support growth +4 CHANGE SINCE LAST YEAR -1 CHANGE SINCE LAST YEAR +3 CHANGE SINCE LAST YEAR +2 CHANGE SINCE LAST YEAR +1 CHANGE SINCE LAST YEAR GOAL ACHIEVED $ $ $50b $39.3b 2025 Goal 2018 Actual 2019 $40.9B 90% 2025 Goal 2019 2018 78% 79% 2019 81% 90% 77% 2025 Goal 2018 2019 90% 100% 87% 2025 Goal 2018 96% 2025 Goal 2019 2018 97% 96% 100% 2025 Goal 2019 78% 2018 76% Performance Dashboard 2019 New Zealand Tourism Sustainability Commitment Tourism Sustainability Commitment Score Tourism Sustainability Commitment Score Tourism Sustainability Commitment Score 9.5 8.2 7.9 2025 Goal 2019 Actual 2018 Actual 90% 2025 Goal 2019 79% 2018 76%