1 Tourism vs. leisure consumption Tourism Demand Shifting markets A more knowledgeable world Our identity and humanity Distance and uncertainty of connectivity New patterns of population structures Wealth and elasticity Consumer values: Fluid and simple A world of science and technology Bring it on! Climate change
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1
Tourism vs. leisure consumption
Tourism Demand
Shifting markets
A more knowledgeable world
Our identity and humanity
Distance and uncertainty of connectivity
New patterns of populationstructures
Wealth and elasticity
Consumer values: Fluid and simple A world of science and
technology
Bring it on! Climate change
A more knowledgeable world
Improving Literacy
Population aged 15 years and overIlliteracy rate
(%)Illiterate population
(000 000)
MF M F MF M F
WORLD
1995 22.4 16.4 28.5 872 319 553
2000 20.3 14.8 25.8 862 313 549
2005 18.3 13.3 23.3 847 307 540
2010 16.5 12.0 21.0 824 299 525
2015 15.0 11.0 19.0 799 292 507
Key: East Asia & pacific (EAP), Europe & Central Asia (ECA),Latin America & Caribbean (LAC), Middle East & North Africa (MNA), South Asia (SAS), Sub Saharan Africa (SSA), WORLD (WLD)
In 1985, 8.5% of young adults were enrolled in tertiary education. By
2007 this had increased to 25.5%!
Globally, ¼ of tertiary age students are enrolled. Europe and Central Asia is
currently the only region with over 50% of youth enrolled in tertiary education.
A more knowledgeable world
By the end of 2007 almost 1 out of 2 people had a mobile phone.
Europe also reached over
100% Penetration.
Bring it on! Climate change
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Florida attracts millions of people
annually for its popular beaches,
coastlines and outdoor
activities.
The IPCC estimates a 4.95
degree increase in average summer
temperatures which could
threaten the states coastlines.
Scientists predict by 2100, Florida’s sea levels would
have risen by 18-20 inches putting
wildlife, hotels and houses in danger.
Florida
“Tourists prefer countries with a sunny yet mild climate and shun climates that are too hot or too cold” (Bigano et al, 2006).
Florida: Sector Costs 2025 2050 2075 2100
Tourism Impact $9 B $40 B $88 B $167 B
Hurricanes $6 B $25 B $54 B $104 B
Electricity $1 B $5 B $10 B $18 B
Real Estate $11 B $23 B $33 B $56
Total $27 B $92 B $184 B $345 B
% of Projected Florida GSP 1.6% 2.8% 3.9% 5.0%
Source: Stanton and Ackerman (2007). B = billion dollars GSP = Gross State Product
Bring it on! Climate change
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French Alps
The main reason tourists travel to the French Alps is for its winter sports offerings. The French Alps is considered the number one mountain
destination for winter sports in the world. 77.5% of overnight stays are related to winter sports and there are over 600 ski resorts and 10,000 ski
installations within the Alps.
Climate change is expected to significantly reduce the number of naturally snow-reliable areas in the
French Alps. Snow making technologies are currently being developed to cope with climate
change.
Wealth and elasticity
Trends: Improvements in absolute incomes. E.g. 20 fold plus improvement in incomes for over 3 billion people in India and China alone; An explosion of the middle-classes throughout the world.
NZ. NZ?
Consumer values: Fluid and simple
Consumer values: Fluid and simple
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Projected Demographics of
Key Markets in 2050.
New patterns of populationstructures
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CHINANew patterns of populationstructures
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The New Zealand Tourism Brand
With its “100% Pure” brand, New Zealand created a
powerhouse tourism brand. The nation with the smallest
population among the Top 10, New Zealand is also strong in
other dimensions with Top 10 rankings in Political Freedom,
Environmentalism and Safety. Top 10 visitor rankings in
Authenticity, Friendly Locals, Natural Beauty and Outdoor
Activities & Sports explain why New Zealand is also one of
the most desirable tourist destinations.
Our identity and humanity
Our identity and humanity
What our visitors expect of us (top priorities)
Expectation USA Australia Japan Germany
Holiday Close to nature Expect warm & friendly relationships
Unique outdoor experience (Nature)
Pristine/unspoilt Price Slower pace of life
Walking/Sightseeing/Museums & galleries
Cultural exposure
Food/Wine Safe
Gnoth et al, (1999-2002)
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Why Tourists Come to New Zealand (1999-
2009).
This graph shows that the main purpose for travelling to New Zealand is for a holiday. Other primary reasons include; VFR, business, conference and education.
Our identity and humanity
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Future of Oil
This publication outlines three different scenarios surrounding the future of world oil markets. The graphs above highlight the uncertainty
surrounding the future of the oil and energy industry.
Distance and uncertainty of connectivity
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Future Air Craft Design
In response to worldwide concerns over air quality and climate change NASA has developed a Hybrid Wing
Bodied (HBW) air craft.
This aircraft uses advanced technologies to reduce fuel burn, noise and NOx emissions. The aircraft has high-lift wings and a wide air-foil shaped body to reduce drag and fuel depletion. This aircraft is expected to be widely used in 2020. This aircraft will initially be used for mainly for cargo. However, commercial airlines are beginning to investigate this aircraft design.
Distance & Uncertainty of Connectivity
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Moore's Law and Technology Discovery
Gordon Moore, theorised that the number of transistors on a chip should double each
year.
Futurists predict that Moore’s law will lead to a period of technological singularity in
which technological advances occur instantly. It is also suggested that new technology (i.e. Nano-technology) will
replace current integrated-circuit technology. Thus, Moore’s law will hold true
beyond 2020 (Kurzweil, 2005).
By 2014, the continuation of Moore’s law will be threatened. However, IBM is
researching DNA to make the manufacture of future chips economically feasible
(Crothers, 2009).
A world of science and technology
A world of science and technology
Shifting markets
Shifting markets
Rank Country or Area Population
1 India 1,656,553,632
2 China 1,303,723,332
3 United States 439,010,253
4 Indonesia 313,020,847
5 Ethiopia 278,283,137
6 Pakistan 276,428,758
7 Nigeria 264,262,405
8 Brazil 260,692,493
9 Bangladesh 233,587,279
10 Congo (Kinshasa) 189,310,849
Largest Countries and Areas Ranked by Population (2050)
Tourism vs. leisure consumption
In 2008, approximately 40% (£40.7B) of all UK leisure
expenditure was spent within the home on such things as televisions, computers and
books. 60% (£63.8B) of leisure expenditure is on out of home
activities.
Perhaps as result of the toughening economic
environment there was a clear move towards in-home leisure
spending with that sector growing by 4.4% compared with
just 4.0% for out-of-home leisure. In the previous two
years out-of-home leisure had been the fastest growing sector.