New World, New Rules

THRIVING, LEADING AND SURVIVING IN A REBOOTED WORLD

NEW WORLD, NEW RULES

Carlos DominguezCisco SystemsSenior Vice PresidentOffice of the Chairman and CEO

TECH NOWIST

DIFFERENT PERSPECTIVE TO UNDERSTAND OUR WORLD

3

THINK, LEAD & ACT DIFFERENTLY

FORCE #1Rate & Speed of Change

EXPLOREOUR NEW WORLD

If you work in theweb programming, onlinemarketing, mobile phone industries

Your jobs did not exist 20 years ago!

If you work in theweb programming, onlinemarketing, mobile phone industries

Your jobs did not exist 20 years ago!

7

MORE CHANGE NEXT 3 YEARSTHAN THE PREVIOUS

PREDICTION

25

FORCE #2Shift Happens - The New Cycle of Innovation

There has been a Role Reversal:Consumers Are Now Driving the Innovation Circle

Innovationcircle

New Technology

Large Corporations

Consumer andMass Adoption

Past: Business

‣ PCs / Laptops

‣ Networking

‣ E-mail

‣ IP Telephony

TechnologyInvestments

Source: Cisco IBSG

FORCE #3“Power to the People”

Who Was Time Magazine’s Person of the Year in 2006?

Who Was Time Magazine’s Person of the Year in 2010?

2006 2010

The Power of WE

FORCE #4Internet of Things - Everything is Connected“The Birth of Big Data”

1/10th of a Device perPerson on Earth

201320102007

Total 35 Billion Total 50 BillionTotal 500 Million

5 Devices perPerson on Earth

7 Devices perPerson on Earth

Source: Forrester Research, Cisco IBSG

Internet of Things is Already Here Growth of Connected Devices

2020140 Devices perPerson on Earth

Total 1 Trillion

Source: Forrester Research, Cisco IBSG

Internet of Things is Already Here Growth of Connected Devices

FORCE #5Net Generation - “100% Digital, All the Time

1980 -1995 (80 M)

NEWWORKER

The New People Come Infected With The New World.

Use Technology

5 FORCES SUMMARYRate & Speed of ChangeShift Happens - The New Cycle of Innovation“Power of the People”The Internet of ThingsNet Generation - 100% Digital, All the Time

EXPLOREOUR NEW WORLD