“New volleybal concepts, made in Holland” Information presentation By Wilco Nijland Productmanager Dutch Volleyball Federation (NeVoBo)

“New volleybal concepts, made in Holland”

Information presentationBy Wilco NijlandProductmanager

Dutch Volleyball Federation (NeVoBo)

Volleyball in Holland

• 16.000.000 inhabitants in Holland

• 600.000 people playing volleyball every week• 130.000 people playing volleyball by NeVoBo

• 26.000 6 – 12 year-olds• 23.000 12 – 18 year-olds

Dutch Volleyball Federation

• 9 offices– 1 headquarter 42 employees– 8 regional offices 35 employees– al lot of volunteers

• Dutch Volleyball Federation = NeVoBo

Youth products

• Circulation- and Mini Volleyball (CMV)– 6-12 year-olds– practical demonstration

• Ultimate Volley Xperience (UVX)– 14-18 year-olds– lecture presentation

DVD

For an impression we will watch the:

Promo DVD, first UVX-event June 9, 2006

UVX History

Problem: less members 14-18 year-olds

Nov 2004: exploration by students

Jan 2005: first results

Oct 2005: start with project team “Teenspirit”

June 2006: first UVX-event city of Groningen

June 2007: completed UVX-tour (10 events)

June 2007: UVX starts in 5 other towns

Ultimate Volley Xperience

• Last developed product NeVoBo• NeVoBo only federation in Holland

with such an innovative concept• Thinking of youth is important• Development of new life-style and

community• Sport and internet together in one concept• “I’m just chilling-out with my friends”

What is UVX?

• Volleyball events on special locations

• For 14 – 18 year-olds

• Every 6 weeks an UVX-event

• Spectaculair side-events

• New sport trends

• Website www.uvx.nl

Goals

• Improving the image of volleyball in Holland• Extra motivation for the NeVoBo-members• Quitting NeVoBo-members can be catched up in

UVX• Allowing non-athletes to sport

Locations UVX (1)

• Old buildings:

Locations UVX (2)

• Market squares:

Locations UVX (3)

• Roofs:

Locations UVX (4)

• Indoor speed skating hall:

Side-events

For example

• DJ’s

• Bossaball

• Loungecorners

• Beachparty

• BBQ

• New sport trends

Competitors UVX

• Everybody between 14 - 18 year

• Members NeVoBo

• Non members NeVoBo

WWW.UVX.NL

• Information about the UVX-events

• Personal webpages

• Photo’s en video's

• Chatbox

• Discussion boards

• Games

• It’s all about community!

Members and visitors

• 1300 UVX-members on www.uvx.nl• 2009: 35.000 UVX-members

• Daily average 400 visits www.uvx.nl• 2009: daily 3000 visits

• Reaching 5000 youth people• 2009: reaching 40.000 youth people

DVD

For an impression we will watch the:

Promo DVD, fourth UVX-event Oct 13, 2006

UVX

• UVX-tour– 10 events in a year in 1 city– 5 big events and 5 small events

• UV-Xclusivesingle events for: – schools– volleyball clubs

UVX-tour

• At least 5 big events – unique locations– min. 400 competitors– more side-events / budget

• 5 small events– standard locations– 100 – 200 competitors– standard small side-events

UVX at school

• Each tour starts with an UVX school tour • UVX event on a Friday night at school

• Cooperate with physical educators• UVX Volleyball introducing into their school

programme (practice for the event)

• Volleyball is getting popular• 90% of competitors will be coming back

Results

• 1300 UVX-members in the city of Groningen • Totaly 1700 competitors• 40% boys, 60% girls• 25% of youth at the middle school in Groningen

knows UVX• 67% members NeVoBo, 33% non-members• 77% sportathletes, 23% non-sportathletes• Till June 63.000 unique visitors www.uvx.nl• 400 visits per day

UVX for the new generation, with new demands