New trend family focused programming

NEW TREND: FAMILY FOCUSED PROGRAMMINGTeresa Lovely MS CHESBusiness Coordinator for Worksite Wellness DevelopmentKentucky Department for Public HealthChronic Disease Prevention Branch

Individual Family Worksite Community

Everything is InterconnectedSocio-Ecological Model

Reaching Working Adults Reaching Families Reaching Children Reaching Communities

The Business Case for Targeting Family Health and Well-Being

• Dependents cost employers $1780/year on average in medical spending.

• 33% of large employers’ employee beneficiaries are dependents under age 25

• Children and teens account for 14.7% of healthcare costs for a large employer.

(Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being Health Enhancement Systems )

The Business Case for Targeting Family Health and Well-Being

• There are productivity losses for working parents of sick and injured children.

• Productivity losses related to personal and family health problems cost US employers $1685/employee/ year.

• Family issues create a tremendous amount of individual stress.

• About 1 million workers are absent each day due to stress costing about $602/employee/year.

(Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being Health Enhancement Systems )

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• Research shows that close relationships have a strong influence on health behaviors.

• If family members have unhealthy patterns, the likelihood of employees making lasting changes is low.

• There is a strong positive impact when healthy habits at home support employee efforts to change.

(Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being, Health Enhancement Systems )

Helping both employees and their families to become healthier is an opportunity for business to control health costs, productivity and business outcomes.

• “A study of 8000 corporate leaders finds they value a supportive work environment, a challenging job and a good fit between work life and home life more than being well compensated.”

• “Because work and life are so tightly connected, both stand to benefit from employer-sponsored health promotion measures aimed at the whole family.”

• (Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being Health Enhancement Systems )

Health Impact Assessment ( HIA) of the Kentucky Worksite Wellness Tax Credit

• Inform of the potential health benefits of enacting the Kentucky Worksite Wellness Tax Credit

• Consider broader health impact of wellness at the worksiteopotential benefits of a healthier population o lower healthcare costs ostronger economy and workforce

(Source: Lovely, T, Watkins, C. A Health Impact Assessment of the Proposed Worksite Wellness Tax Credit (HB 74). August 2011.)

Family-focused Wellness Programming

Resources Activities

Kentucky Worksite Wellness Tax Credit

To show the impact of the Kentucky Worksite Wellness Tax Credit

Motivate companies to implement effective wellness programs resulting in healthier communities

Healthier families, including spouses and children

Health care costs could decline, while job opportunities could increase

Healthier worksites could lead to better social cohesion /well-being

Responsible agency

Technical assistance

Develop certification process

Expert at state level

Marketing

Create employee wellness model

Create awards

Conduct trainings

Tracking

Increase in number of companies offering wellness programs

Increase in number of comprehensive wellness programs

Increased number of health promoting policies in workplaces

Capacity for job growth

Increased access to wellness programs

Healthier families, including spouses and children

Improved social cohesion/well-being in Kentucky worksites both internally and externally

Healthier more productive communities

HIA Logic Model Situation

Goal

Rationales

Assumptions

Dr. Cecilia Watkins

Outcomes

Worksite Employees Families Community Kentucky

-Increased number & quality of wellness programs

-Healthier lifestyles

-Healthier lifestyles

-Healthier members

-Healthier citizens & workforce

-Role model for community

-Role model for families

-Improved family health and well-being

-Improved lifestyles, social cohesion and well-being

-StrongerBusinesses andpotential toattract new businesses

Potential Impact of Evidence-based Worksite Wellness Programs

(Source: Lovely, T, Watkins, C. A Health Impact Assessment of the Proposed Worksite Wellness Tax Credit (HB 74). August 2011.)

Why Childhood Obesity Matters

1. Childhood Obesity Increases Health Care Utilization and Costs 2. Poor Child Health Decreases Employee Productivity 3. Children Are America’s Future Workforce (Source: Business Group on Health)

http://www.businessgrouphealth.org/toolkits/et_chobesity.cfm

Family-focused Programs• Baptist Health South Florida: “Families Step Up”

• General Mills’ “Families Living Actively Striving for Health”

• IBM’s “Children’s Health Rebate”

• Johnson & Johnson’s “Family Activity Challenge”

• Eastman Chemical Company “Families for a Healthier Eastman”

• American Express “Healthy Living Program”

Baptist Health South Florida: “Families Step Up”

http://stateofwellness.org/

General Mills’ “Families Living Actively Striving for Health (FLASH )” • Launched in 2010 and partnered with a local health care provider to offer

employees and their a medically supervised weight management program at greatly reduced cost

• 12 weeks, 2 hour sessions, children between ages of 7 and 12 • The program exceeded typical employer benefits but seen as an opportunity to

improve health benefits to combat childhood obesity and support families.

• The overall goal of the program was to help parents and their children develop healthy lifestyles.

• General Mills received good feedback from participants on the program.

Source: Business Group on Health

IBM “Children’s Health Rebate”• 12-week web-based program launched in 2008 to help parents assist their

children in maintaining a healthy weight. • A $150 cash rebate that rewards participation.• Designed for entire family to equip parents with tools and information. • Program focuses: Adequate physical activity Consistent healthy eating Appropriate screen time Positive parental role modeling

• Program evaluation : 2/3 of employees who participated - reported their children were exercising more or maintaining 59% of children and 64% of adults improved body weight or maintained

Both parents and children showed improvement in healthy eating and physical activity behaviors, as well as a reduction in screen time. (Source: Business Group on Health)

Johnson & Johnson’s “Family Activity Challenge”• Launched in 2009 and targets families with children 6-12 years of age• Home-based program helps parents create family time centered on physical

activities.• How It Works• Challenge is a 12-month program that allows families to progress through

various stages at their own pace. • Program consists of electronic marketing materials, activity brochures mailed to

the home, guide books, reminder e-mails and raffle prizes.• Employee Feedback• Since June 2010, 400-plus families have enrolled in the program. • Satisfaction surveys indicate employees and their families enjoy the program. • Provides a chance to spend quality time together and to reinforce, at a young

age, the importance of staying active for a healthy lifestyle. • The children especially enjoy having the brochures and materials sent to them at

home. (Source: Business Group on Health)

Chemical Company “Families for a Healthier Eastman”

• 2011 Koop Award-winning company with a growing focus on families

• Believe programs need to be organized and led by volunteers from employees’ families.

• Uses facebook and web site to connect with others on projects ranging from a fitness road race expo to cooking demos

• Hosted farmers market event, “’Farmhouse Gallery & Gardens’”

• Celebrate back-to-school time with education and learn how to use the produce purchased at the farmers market to pack healthier lunches for school.

(Source: How Do You Engage Families in Health Promotion? Paul Terry Art of Health Promotion)

American Express “Healthy Living Program”

• Honored by National Business Group on Health with Best Employers for Healthy Lifestyles Award for Fourth Consecutive Year 2012

• Parents and their kids were invited to participate in a half day of basketball drills and learning about healthy eating at the NBA Fit program.

• Kids calendar with original art about healthy living from the kids

• A raffle for a Family Fitness Quest for those who submitted a month of fitness activities,

• Kids club designed to tap the influence of children in family decisions that affect

health.

(Source: How Do You Engage Families in Health Promotion? Paul Terry, The Art of Health Promotion)

“We think family and community support is critical for sustainable behavior change,” says Anita Shaughnessy, Vice President of US Benefits and Program Wellness “Healthy Living Program” American Express.

“We recognize that these kids may be our employees someday so we’ve taken an aggressive, creative and marketing-based approach to engage our employees and their families. It ultimately benefits our brand and our business,” said Shaughnessy

(Source: How Do You Engage Families in Health Promotion? Paul Terry, The Art of Health Promotion)

What Can Employers Do?• Implement a comprehensive wellness program that

includes families• Establish workplace policies to create the framework for

employer initiatives to improve family well-being • Help employees develop healthy family lifestyles in the

homeo Educate employees about family focused wellnesso Provide tools and information to assist employees and familieso Refer employees (parents) to community resources

oRecognize the interconnection of work, home, and community on health and well-being

Conclusions• Family support is a critical element for long-term adoption

of healthy behaviors of employees.

• 70% of US children live in households where both parents are employed” (Source: Promoting Wellness on the Home Front: The Business Case for Targeting Family Health and Well-Being Health Enhancement Systems )

• Family well-being affects organizations financially through healthcare costs, absenteeism, and productivity.

• Employers can have a positive influence on employee and

family well-being and the community with health promotion programs that target the whole family

QUESTIONS ?

Teresa Lovely MS [email protected]