New Tools for Regional Development: Open Source Economic Development & Strategic Doing PCRD Conference: Regional Innovation During Boom & Bust South Bend, Indiana June 26, 2009 Scott Hutcheson Purdue Center for Regional Development Purdue Extension
Sep 14, 2014
New Tools for Regional Development:Open Source Economic Development &
Strategic Doing
PCRD Conference: Regional Innovation During Boom & Bust
South Bend, IndianaJune 26, 2009
Scott HutchesonPurdue Center for Regional Development
Purdue Extension
Our Grandfather’s Economy
Wealth was built at a rate the world had never before experienced
First Curve – Wealth driven by vertical business models
The S Curve Caught Up with Our Grandfather’s Economy
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
The First and Second Curves
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Movies in the 1st & 2nd Curves
MGM 56 Companies
Telecommunications in the 2nd Curve
From Hierarchies to Networks
Economic Development in the 2nd Curve
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Our job is to manage the transition between our
grandfather’s economy and our grandchildren’s economy
An “Open-Source” Approach
2nd Curve economic development strategies involve linking and leveraging assets in five “asset networks:”
– Talent & Brainpower– Entrepreneurship & Innovation– Quality Connected Places– Branding & Storytelling– Regional Civic Leadership
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Integration of Perspectives
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Success in the 2nd Curve
In the 2nd Curve, prosperous communities will be the ones with strategies that…• Build world-class brainpower• Translate brainpower into wealth through innovation
and entrepreneurship networks• Create quality, connected places where “hot spots”
can develop• Create a buzz with a new set of stories• Continuously strengthen habits of civic collaboration
Talent & Brainpower during the Recession
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
Align, Link, and Leveraging Talent & Brainpower Assets
Workforce DevelopmentEconomic Development
UniversitiesCommunity College
IndustrySocial Services
SBDC
Innovation & Entrepreneurship
Source: Ed Morrison, Distributed under a Creative Commons 3.0 license.
A Culture of Innovation
• An innovative business is one that launches new products or services each year (15% of businesses are typically innovators)
• Innovative businesses usually have high growth trajectory
• When 50% of business are innovators you have an innovation culture
Innovation Isn’t Always High Tech
• A BBQ restaurant starts bottling and selling sauce
• A dry cleaners develops a new “green” process and licenses the new process
• A beauty shop develops a new way to train stylists and goes nationwide
http://www.acenetworks.org/upload_files/file/Regional%20Flavor%20June.pdf
Quality Connected Places
Infrastructure that allows people and ideas to move freely and cluster easily
– Vibrant public spaces and third places– Accessible broadband– Multi-mode transportation– Innovation hubs
Branding & Storytelling
Tell Positive Stories & Create a Brand with a Buzz (internally & externally)
Linking & Leveraging Assets Requires Civic Collaboration
• No single person, organization, or institution has all the answers
• No one is in charge• Mass participation
AND strong leadership is needed
Civic Network Continuum
Turf
Trust
TIME
SharingResources
Sharing Information
MutualAwareness
Co‐Execution
Co‐Creation
Acknowledging Exploring Cooperating Collaborating Innovating
You have to walk before you run
Adapted from Collaboration Continuum from ACT for Youth
We need to move our thinking from events and “programs” to processes….
Communities are moving toward civic process that focus on Strategic Doing
Strategic Doing Helps Build Networks
Strategic Doing1. What could we be doing together?
– Exploring our assets to find new opportunities2. What should we do together?
– Focusing on one opportunity at a time and defining, as clearly as possible, the “strategic outcomes” we want.
3. What will we do together?– Launching new initiatives by aligning our resources with “link
and leverage” strategies.4. What are we learning together?
– Learning what works by executing and measuring what happens
Civic Networks…
• Spot opportunities quickly
• Mobilize assets strategically
• Use resources effectively
• Learn efficiently
What Does Success Look Like?
No Single Big Strategy Many Modest Strategies
ContactScott Hutcheson
Assistant Program Leader, Economic & Community DevelopmentPurdue University
Purdue Extension & Purdue Center for Regional Development
Burton D. Morgan Center for Entrepreneurship1207 W. State Street, Room 227
765-494-7273 (office)765-494-3200 (fax)
765-479-7704 (mobile)[email protected]
http://pcrd.typepad.com/ecd (blog)http://www.twitter.com/jshutch64 (Twitter)