New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom? [email protected] New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand At the end who shapes whom….?
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom? [email protected].
Jan 13, 2016
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New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand
At the end who shapes whom….?
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Agenda:• Communication is about moving content
• Success stories to learn from
• Understanding the human being real communication needs
• Communications drives the human behavior, but in what extent?
• Communication industry a driver or a follower for the human behavior?
• Conclusions
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Communication is about moving content
Communications services evolution - a recent history
1.Connectivity
2.Broadband Services
3.User Centric Broadband Services
Anyhow!
Anytime!
Anywhere!
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
About communications technologies….
What makes a technology more cost effective than the others?-Openness
-Standard driven
-Efficiency
-Complexity and flexibility level
What differentiate a successful technology from an unsuccessful one?
- Adoption level
- “Killer applications”
- Efficiency
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Every time, it is about a good business case, but ..
FavorableContext
Innovation aspects
Internal technology aspects
Economics aspects
External needs & demand related aspects
Right time to market aspects
Are all the aspects simultaneously considered ?
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Success stories to learn from
•Minitel, a success story
•Started in 1982
•Until 1999 over 9 million terminals in France used by 25 Millions usersphone directory (free),
mail-order retail companies
airline or train ticket purchases
information services databases
message boards
DIVERSITY
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Success stories to learn from
Internet communications – Why a success story?
• Diversity and freedom of innovation
• Broad variety of services to satisfy all the communications needs driven by users
• Content’s volume and diversity
• Openness to development communities
Developed by the users to satisfy their communication needs!
FREEDOM
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Success stories to learn from
mobile communications stories – why they were success stories?
MOBILITY
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Success stories to learn from
IPTV an example of how to apply the learnt lessons!
Comprehensive Customization
InternetInternet to TV
Broadcast vs. unicast information
IPTV
~100
~15
CUSTOMIZATION
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Understanding the human being’s real communication needs
•Communication - the key factor for the human being society
•Different human being implies different communication needs
•Are we prepared to satisfy these needs in most details? Not yet!
•Understanding the real needs creates complex models which are rising challenges and opportunities
•New services should be shaped by the today’s real communication needs
DIVERSITYFREEDOMMOBILITYCUSTOMIZATION
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Communications drives the human behavior, but in what extent?
Admitting or not we are addicted to the communications services
But this is not mandatory bad because communications technologies help us to evolve and adapt within an informational society forever in moving
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Communications industry a driver or a follower for the human behavior?
Between communications services and society exists an interdependence which refers to the never-ending cyclical co-dependence, co-influence, co-production of technology and society upon the other
Every new communication services advancement is due to some influence from society – which became more and more significant
Nearly every aspect of modern life is influenced by communications services
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Conclusions
Is upon us to decide the extent of addiction we are accepting and its influence toward society getting into consideration the good and bad effects and our willingness to evolve.
Communications services simplifies life:
-rise of a leisure class
-more informed society
-global networking
-creation of denser social circles
New Telecommunication Services Shape the Social Behavior, but in the Same Time Are Driven by Social Demand. At the end who shapes whom?
Personal details:
Name:
Surname:
Company:
Phone:
E-mail:
Costea
Iulian
Alcatel-Lucent Romania
+40 21 2034923
Because the world is Always ON!
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