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New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development 7 th Subgroup Meeting on PPM, Lille, France October 23 rd , 2011
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New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

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Page 1: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

New TB drugs and the private market

William Wells, Ph.D.

Director, Market Access, Global Alliance for TB Drug Development

7th Subgroup Meeting on PPM, Lille, France

October 23rd, 2011

Page 2: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

2

The size and complexity of private sector TB drug sales

Page 3: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

3 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

The private sector is a black box for TB treatment

• TB must be treated with an uninterrupted, multi-drug regimen. Therefore, should treatment be a public sector responsibility? But the private sector continues to draw clients.

• Private sector problems with quality: 100 private providers prescribed 80 different regimens; inappropriate regimens 89% of the time; financial considerations often prevent treatment completion.

• Public-private mix (PPM) brings public sector treatment norms to the private sector, through referrals or free drugs, but its reach is limited.

The Global Alliance for TB Drug Development (TB Alliance) is supporting development of new TB regimens. The private sector will pick up on new TB treatments, but we had no overview of current

private sector behaviour in TB.

Page 4: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

4 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

The overall goal of this study* was to understand TB drug sales in the private sector in 10 high burden countries

Research Areas

KEY PROJECT OBJECTIVES

Research Approach

• Define “private sector”: channels outside of NTP influence (patients may pay cash or be insured/reimbursed)

• Define data collection channels: outlets covered by IMS data, including hospitals, pharmacies, drug stores etc

• Define overlap: Private sector channels that are monitored by IMS constitute the study universe

• Volume and Sales (1st and 2nd line)

• FDC usage

• Strength variation

• Key manufacturers

• Cost per treatment course

• Formulation variation

• Fluoroquinolone market share

What are the most widely used products by volume

in private sector?

What are the most important manufacturers

in private sector? +

*Wells et al., PLoS ONE 6:e18964 (2011)

Page 5: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

5 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

We included all high burden countries with IMS data available, except for Brazil

*Overall burden includes both public and private sector in each country

Rank of Overall TB Burden*

Country

1 India

2 China

3 Indonesia

5 South Africa

6 Bangladesh

8 Pakistan

9 Philippines

11 Russian Federation

12 Vietnam

18 Thailand

Page 6: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

6 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

India is the most important private market

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

0

500'000

1'000'000

1'500'000

2'000'000

2'500'000

# C

ases p

ote

nti

ally c

overed

by p

vt

market

• 63% of the 10-country market is India alone; 85% is India, China and Indonesia.

Page 7: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

7 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

1st line private markets are variable and, in some countries, LARGE [Measured relative to each country’s TB burden]

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

117% 116%

86%

65%

23% 17%

13% 7% 7%

3%

0%

20%

40%

60%

80%

100%

120%

140%

% in

cid

en

t cases c

overed

by p

riv

ate

secto

r T

B

dru

gs

• These 10 countries = 60% of global burden.

• Average 67% public sector case detection.

• Average 66% of incidence potentially covered by private sector drugs.

Page 8: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

8 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

1st line private markets are variable and, in some countries, LARGE [Measured relative to each country’s TB burden]

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

117% 116%

86%

65%

23% 17%

13% 7% 7%

3%

0%

20%

40%

60%

80%

100%

120%

140%

% in

cid

en

t cases c

overed

by p

riv

ate

secto

r T

B

dru

gs

% of incident cases covered by PPM in 2010

1.5% 11%

4.6%

13%

Page 9: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

9 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

FDC strengths and combinations vary widely, especially in India, the Philippines and Pakistan

Country RH HE HZ RHE RHZ RHZE Total in Country

India 15 2 8 15 8 48

Philippines 7 4 3 3 2 19

Pakistan 5 3 3 4 2 17

Indonesia 3 6 1 1 11

Bangladesh 5 4 1 10

Vietnam 3 1 1 1 1 7

South Africa 4 1 1 6

Thailand 2 1 1 4

Russia 1 1 1 1 4

China 1 1 2

10-country Total

20 13 1 11 18 11 74

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

Non-standard strengths represent >30% of total private sector TB drug volume

Page 10: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

10

Private market commercialization options for

new TB drugs

Page 11: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

11

Importance of addressing private sector uptake of new TB drugs

• Private sector TB treatment is dangerously variable and, in some countries, a major factor

• Private sector often seeks out innovation first, and has a recognized problem with retention so short regimen appealing

• Private sector sales of a new TB drug could maximize access but reduce the effective lifetime of the drug

Page 12: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

12

How can the health sector prepare for the introduction of new TB drugs?

• How to mitigate this threat to new TB drugs? First category of response is to improve the current delivery landscape

– Expansion of public-private mix (PPM) programs

– Expand the reach of public TB programs

– Improve regulatory oversight for marketing approvals

– Expand public sector diagnosis and treatment of MDR-TB

– Improve the quality of care in the private sector, e.g., less fragmentation (franchises etc), better financing (insurance, vouchers, contracting), and integrate high quality TB treatment into these mechanisms.

Page 13: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

13

New TB drug commercialization strategies in the private sector (1)

• Second strategy is to design appropriate commercialization models for new TB drugs.

• Moxifloxacin is already used for other indications, and will be off patent, so very limited control

• Appropriate use can be encouraged via use of FDCs (difficult with REMoxTB regimens) and appropriate packaging

• More expensive drugs, if properly subsidized, could provide a greater incentive to enroll in PPM.

• What activities can we undertake to improve the private sector situation for roll-out of off-patent drugs?

Page 14: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

14

New TB drug commercialization strategies in the private sector (2)

• For new, patent-protected drugs that are registered initially for TB, more control is possible.

• Should pharma be encouraged to market these drugs to the private sector? In which countries?

• Should the private sector be allowed unrestricted access? Restricted access?

• Under what conditions?

• Are there practical means to administer these conditions?

• If PPM programs are limited, what should be the approach? Who should be the driver?

• Is PPM the only way to ensure quality delivery?

Page 15: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

15

A combined strategy for drugs and diagnostics

• If drug sensitivity is determined prior to treatment, cure can be maximized and resistance generation can be minimized.

• DST and treatment capacity should grow together, and in coordination with each other.

• New diagnostics and drugs could be introduced to the private sector as a package, contingent on reporting outcomes to the public sector.

Page 16: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

16

Summary

Recognizing that TB drug private markets are large and have variable practices, we need strategies for introducing:

• New, off-patent TB drugs.

• New, patent-protected TB drugs

• New TB diagnostics and drugs together.

Page 17: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

17

Back-up slides

Page 18: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

18 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

1st Line Volume Breakdown by Known Dosing Strength Compared to Standards (2008 - 2009)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

South Africa China Indonesia Bangladesh Thailand Vietnam Philippines Russia India Pakistan 10-Country Average

On average, around 35% of the 1st line volume in the private sector does not have strengths identical to or multiples of GDF/NTP strengths

1st Line Volume Breakdown by Dosing Strength Compared to Standards (2008 - 2009)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

India Pakistan Bangladesh Philippines Vietnam Russia Thailand South Africa Indonesia China 10-Country

Average

Other

Multiple of GDF/NTP

NTP Strength

GDF Pediatric

GDF Strength

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

Page 19: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

19 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

Countries use different strength forms for loose drugs

Country R H Z E Total in Country

India 5 2 7 8 22

Philippines 6 5 2 2 15

Indonesia 5 4 3 2 14

China 8 3 1 1 13

Pakistan 5 2 2 2 11

Thailand 4 2 1 2 9

Russia 4 3 1 1 9

Bangladesh 3 2 1 1 7

South Africa 4 1 1 1 7

Vietnam 3 2 1 1 7

10-country Total 11 9 8 9 37

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

With daily or intermittent dosing, weight bands, an old and incomplete evidence base, and variable practices between countries, it becomes challenging to

distinguish rational from non-rational use

Page 20: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

20 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

Three manufacturers produce certain FDC products that are pre-qualified by WHO but not all of this volume is prequalified

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

MNF with WHO-Prequalified FDC

Products

LUPIN

MACLEODS PHARMA

SANDOZ

Certain FDC products from 3 MNFs are

prequalified by WHO

56%

% of FDC Volume that Might be WHO-Prequalified

Not all strengths by the same MNF are prequalified

Not all facilities by the same MNF are prequalified

By MNFs that are not pre-qualified by WHO

Not all production lines in these facilities are high quality

Actual % of WHO-prequalified products

“Best-case” Scenario – Ceiling %

1st Line Overall Value Strength Price

Drug Form

Manufac-turer

<4%

Page 21: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

21 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

Fluoroquinolones, but not MDR-TB regimens, cover a significant number of TB patients in India, Pakistan and Indonesia

• Most of this FQ use is likely to be without other second line drugs.

• One third or more is ciprofloxacin, which is not recommended.

0%

10%

20%

30%

40%

50%

60%

India MDR Indonesia MDR Pakistan MDR India all Indonesia all Pakistan all

% c

ases c

overed

, d

aily F

Q u

se,

6 -

18

mo

• Coverage by full MDR-TB regimens is far less:

• At least 8-fold less (i.e., <<10%) if we take streptomycin as acceptable; and

• ~25-fold less (i.e., <<2%) if we require the use of preferred injectables.

Page 22: New TB drugs and the private market - WHO · New TB drugs and the private market William Wells, Ph.D. Director, Market Access, Global Alliance for TB Drug Development ... prescribed

22 • Assessment of Private Sector TB Landscape in HBCs: Final Presentation • March 2010

Conclusions

• Private markets are:

• Large, at least in some countries, with volumes equal to or exceeding public sector volumes;

• Dominated by a large number of local manufacturers of unknown quality, though FDC market more international and more concentrated;

• Filled with a confusing mix of drug strengths (111 first line dosages and combinations) that are likely to further increase incorrect prescribing; and

• Not covering the current gap in MDR-TB treatment. Prescribers may be adding single drugs to failing regimens, leading to further resistance.

• Possible interventions:

• Restrict marketing authorization to logical and simple strengths;

• Increase incentives, regulations, and enforcement to support quality manufacturing;

• Boost the appeal of public programs;

• Increase the scope of public-private mix (PPM) programs; and

• Prioritize expansion of public MDR-TB treatment.