2011 Media Kit Release version 1.0 New Tang Dynasty Television 229 W. 28th St New York, NY 10001 T 212-736-8535 F 212-736-8536 Sales & Marketing T 212-292-8370 © 2011 NTD Television. All Rights Reserved.
2011 Media KitRelease version 1.0
New Tang Dynasty Television229 W. 28th St
New York, NY 10001
T 212-736-8535F 212-736-8536
Sales & MarketingT 212-292-8370
© 2011 NTD Television. All Rights Reserved.
Welcome to NTD Television
NTD Programs
NTD Events
Grow Your Brand
Viewer Demographics
NTD Production
NTD Coverage
Content
NTDwww. ntdtv.com
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The network for the Chinese communities around the world
New Tang Dynasty (NTD) Television provides in-language news, information and entertainment to Chinese people all over the world. We deliver this greatly under-served market to those seeking to reach out and make an impact within the local Asian community.
>> 4 CONTINENTSCOVERED THROUGH SATELLITE AND CABLE NETWORKSNTD signal reaches 100 million Chinese viewers in Asia, and 1.8
million Chinese viewers in Australia, Europe and North America.
>> CULTURAL RENAISSANCEDEDICATED TO REVIVING TRADITIONAL CHINESE CULTURE
>> THE LARGESTCORRESPONDENT NETWORKWith 60 reporting bureaus worldwide, NTD has the largest Chinese correspondent network.
>> THE ONLY UNCENSOREDTV BROADCAST INTO CHINALeader in Chinese free media.
Welcome to NTD
NTDwww. ntdtv.com
Bridging the gap between the East and
the West
Daily news in Mandarin, Cantonese and English;Updated multiple times throughout the day.
NewsNTD World News
Financial & Economic FrontlineChina’s Forbidden News
Asia Brief (English)NTD News Magazine
Weekly News Review (Cantonese)Economic ReviewCommunity News
DocumentariesZooming In
Let Us Tell the Future
Nine Commentaries on the Communist Party
A Decade of Courage
CommentariesDecoded: Mainland News
News ChatCurrent Affairs
Independent Comments
Award-winning program explores the critical issues of our time, with a focus on China, China related issues and Chinese communities in the US.
Humorous Interpretation of the real news behind the official story as reported by China’s government controlled media.
NTD World News
NTD PROGRAMS
News & Information
Each Chinese character has a story, each brushstroke – a meaning. This program will take you on a journey to discover the intricate meaning behind the world’s most spoken language.
WellnessChinese Medicine
Happy to be HealthyExercise for the Lazy
Health and Healing with Dr. Noto
EducationThe Journey to Chinese Character
Hello NiHao
Rainbow Bridge
Learning Chinese is Fun
The World of Education - On Campus
Talk ShowsFocus Talk
Live in North America (New York)Life 100 (San Francisco)
Unravelling the mysteries of traditional Chinese medicine
NTD’s nightly, no-holds-barred, live call-in show allows our viewers to express their views from what’s happening in China and the Chinese community.
NTD PROGRAMS
Living & Education
e*StarThe lowdown on what’s hot in
entertainment, style and celebrity news. Follow the latest trends, get the skinny on upcoming films and fashion
trends, test new gadgets, and more, with charming host Yingying Zhang.
Tour famous attractions around the world and get introduced to different cultures and traditions
A gateway to cultures through food
DramaThe best serial dramas from China,
Hong Kong, Taiwan and Korea..
TravelJet Lag
World KaleidoscopeWonders of the World
Across EuropeAustralian Vision
Hello KoreaTravel in the World
CulinaryFood Paradise
Mrs Q’s KitchenWandering Gourmand
Sweet Mercy
NTD PROGRAMS
Culture & Entertainment
NTD
Showcasing the best of ancient Chinese culture. NTD takes its name from China’s Tang Dynasty (AD618–907), often referred to as China’s “Golden Age”. For many, Tang culture symbolizes the height and pride of 5,000 years of Chinese civilization. NTDTV seeks to rekindle the lofty ideals of Tang times, fostering renewed appreciation and achievement in the traditional arts of China, many of which have been decimated after decades of communist rule.
NTD brings the largest lunar New Year celebration to New York City annually since
2004. It presented Shen Yun Performing Arts at the legendary Radio City Music Hall during the lunar New Year period. Shen Yun Performing Arts brings the glory of 5000 years of Chinese civilization live on stage. It toured in more than 100 cities world wide in 2009 with more than 300 shows. In 2011, Shen Yun is coming to the Lincoln Center with an all-new performance!
www. ntdtv.com
NTD EVENTS
Shen Yun Performing Arts
Since 2007, NTD has proudly presented the Global Competition Series. Dedicated to the renaissance of traditional Chinese culture, this series is a continuation of NTD’s effort to re-introduce the essence and beauty of authentic Chinese culture to the world, and in the process facilitate the exchange of cultural ideas between the East and the West.
Each competition in the series focuses on a different facet of Chinese cultural life, which will entertain and educate Chinese and Western audiences alike.
>> Chinese International Violin Competition>> Chinese International Vocal Competition>> International Chinese Classical Dance Competition>> Chinese International Photography Competition>> International Chinese Traditional Martial Arts Competition>> Global Han Couture Design Competition>> Chinese International Piano Competition>> International Chinese Culinary Competition>> Chinese International Figure Painting Competition
NTDcompetition. ntdtv.com
2007-2009 in review
15,000 art works 1900 pieces of clothing and accessories 90 performances 35 cooking competitions 6 fashion shows 4 art exhibits 5000 contestants from 39 countries and regions500 individuals awarded $900,000 cash prizes awarded.
NTD EVENTS
Global Competition Series
The marketyou need to
target
NTDwww. ntdtv.com
Viewer DemographicsHOUSEHOLD INCOME
Less than $25,000 11.3%
$25,000 - $49,999 22.9%
$50,000 - $74,999 18.6%
$75,000 - $99,999 15.4%
$100,000 - $149,999 17.7%
$150,000 + 14.2%
AGE
Under 18 3.7%
18-24 3.2%
25-34 11.9%
35-44 19.5%
45-54 21.4%
55-64 19.0%
65 or Older 21.2%
GENDER
Female 51%
Male 49%
EDUCATION
Graduate School 33.9%
College 40.2%
High School Grad or Less 25.9%
Grow your Brand
If you’re looking to increase brand awareness, the ethnic Chinese community presents an attractive opportunity. This population segment is economically and culturally rich, and very well educated. They are also technologically savvy and key purchasers in a multitude of consumer categories.
(2009 NTD audience survey in New York, New Jersey, and San Francisco)
NTD ADVERTISING & PRODUCTION:
Advertising & PRTV commercialsPrint adsCustomizable show contentCommunity Events
Multimedia Capability2D & 3D graphicsStill and video photographyAnimation
www. ntdtv.com
World Renown Production Talent
NTD’s documentaries/ads received many accolades through the years
2010 Telly Awards 51st International Columbus Film Festival 27th International Philadelphia Film Festival 4th TV and Radio Golden Bell Awards in Taiwan
NTD was chosen Chinese partner of mainstream stations New York 1, WABC, and WNBC for
NY Mayoral election US Presidential election
NTD was the winner of “Best Investigative/In-Depth” award from New America Media:
Zooming In: “Hi-Tech Companies, the Chi-nese Government and the Internet.”
Multimedia ProductionWebsite creationTraining filmsPublic annoucements & special events
NTD COVERAGE:
Global Satellite
www. ntdtv.com
NTD COVERAGE:
Cable & over-the-air net work
www. ntdtv.com
* NTD program available in 16 U.S. metropolitans. Please check http://www.ntdtv.com/cable for more details.
Cable & Free-to-airU.S. Cable and Free-to-air *
220,00024 hours / 7 daysOceanic Time
Warner 698
(digital basic)
Hawaii
1.16 million24 hours / 7 daysTime Warner 589
(digital basic)New York City territories, Mt Vernon NY, & Southeast Bergen County NJ
2.7 million in PA, NJ, DE and
sections of MD.
10:30-11am: Asian Brief (English, Mon.-Fri.)
5–5:30pm: World News (Chinese, Mon.-Fri.)
5:30 - 6pm: Asian Brief (English, Mon.-Fri.)
WYBE 35
(Must-carryChannel)
Greater Philadelphia 90,00024 hours / 7 daysWave Vision 761Houston
Area Channel Schdule Total Subscribers(Households)
New York and New Jersey
Verizon FiOS 478
(basic)24 hours / 7 days 880,000
New York & New Jersey
WMBC DT 63.5
(Free-to-air)24 hours / 7 days Greater NJ/NYC
metropolitan area, Long
Island, Upstate New York
Los Angeles –Greater Los Angeles
KXLA 44.7
(Free-to-air)24 hours / 7 days Cover Greater LA area
(13 million)
San FranciscoBay Area (1)
KMTP 32
(Must-carryChannel)
Mon.- Fri.:7:30pm – 8pm;;
10pm - 12am
Sat.: 9am -10am;; 9:30pm – 10pm
1.9 million
Cover 9 counties in
Northern CASan FranciscoBay Area (2)
KMTP-DTV
32.5/33.5
(Free-to-air)
24 hours / 7 days
NTD COVERAGE:
Cable & over-the-air net work
www. ntdtv.com
Canada
Area Channel Schdule Total Subscribers
Entire Province of Ontario Rogers 817 24 hours / 7 days 350,000
Greater Vancouver Area Novus 340 24 hours / 7 days
Europe
Country Area Channel Schdule Total Subscribers
Hungary Nationwide Invitel 40 24 hours / 7 days
Germany Baden-
Wuerttemberg State Kabel BW GmbH &
Co. KG, Channel 349 24 hours / 7 days 1.1 Million
24 hours / 7 daysBell Fibe TV 727 Toronto & Montreal
24 hours / 7 daysNovus 340Greater Vancouver Area
350,000 24 hours / 7 daysRogers 817Entire Province of Ontario
Total SubscribersSchduleChannelArea
NTD COVERAGE:
Taiwan Cable Networks
www. ntdtv.com