-
8/2/2019 new taj
1/14
.
TAJ HOTELS
(A well brand name of Hotels of India)
Presented by:-
Garvit KapoorSurbhi Shikha
Sandeep Kaur
Tazinder Singh
-
8/2/2019 new taj
2/14
INTRODUCTION
IHL, belongs to Indias prestigious Tata Group
It operates one of the largest hotel chain in a country under
the brand Taj Hotel Resort & Palaces.Founder of this group is Mr. Jamsetji N Tata.
Opened first hotel , The Taj Mahal Palace and Tower in
Mumbai in the year 1903.
Today ,Taj Hotels Resorts & Palaces comprises 58 hotelsacross India & 17 Hotels in International locations
-
8/2/2019 new taj
3/14
CONTD..The Hotels are grouped into 3 categories.They are:-
Luxury
Leisure Business
They provide lavish accomodation gourmet speciality
restaurants & bars , fitness centres etc.
-
8/2/2019 new taj
4/14
INTERNATIONAL PROPERTIES
LOCATION IHL PROPERTY
New York , U.S.A The pieree
London , U.K 51 buckingham gate, crowne plaza London st. James
Dubai , U.A.E Taj palace hotel
Sanas , yemen Taj sheba hotel
Sohar, oman Sohar beach hotel
Lusaka , Zambia Taj pamodzi
Wolmar , Mauritius Taj exotica resort & spa
Maldives Taj exotica resort & spa, taj coral reef resort
Seychelles Taj denis island
Bentota , sri lanka Taj exotica
Colombo , sri lanka Taj samudra , airport garden hotel
Langkawi , Malaysia Rebak marina resort
Sydney , australia Hotel blue sydney
-
8/2/2019 new taj
5/14
MISSION OF TAJ GROUP
To connect all 75 Taj Hotels and Resorts and deliver a
centralized CRM solution and a new integrated reservation anddistribution platform.
-
8/2/2019 new taj
6/14
SWOT ANALYSISS- Strength
Brand Value
Infrastructure
Best in class services.
Sales and Marketing network
Providing total travel management solution
W-Weaknesses
Dependency majorly on Indian Territory
Dependency only high end Luxury Segment
-
8/2/2019 new taj
7/14
CONTD..O-Opportunities
Rapidly growing market in India, South Asia and key gateway citiesin source-market destinations.
Expansion in international destinations
Growing demand in the budget and mid-market segments.
Extending the product portfolio in luxury residences, wildlife lodgesand spas.
T-Threats
General downturn in economies
Interest rates fluctuation
Cheaper international airfares
-
8/2/2019 new taj
8/14
2-MAJOR APPROACH
Taj group follow the 2 major group:-
Kaizen approach
TPM approach
This is embodied in the Tata business excellence model, which all
the Tata group companies have adopted.
-
8/2/2019 new taj
9/14
SERVICE PHILOSPHY
The Taj group has also adopted 3 steps :-
Warm welcome Anticipatory service
Fond farewell
-
8/2/2019 new taj
10/14
AWARDS & LEVELS
Hermes Award(2002)
The STARS Programme runs from April March every yr andhas some levels.They are:-
o Level 1
o Level 2
o Level 3o Level 4
o Level 5
-
8/2/2019 new taj
11/14
PROBLEMS
The Taj Hotel President in Mumbai recently facing the
problem in its main kitchen.
The Konkan caf & Thai kitchen were facing a
problem due to depth of the sink & mixing of a metal
and chinaware.
-
8/2/2019 new taj
12/14
SOLUTIONS
The system of one piece at a time into the dishwasher
was implemented.
The layout of the dishwashing area was changed to
facilitate single-piece flow.The breakage of crockery came down by 28%.
-
8/2/2019 new taj
13/14
FINDINGS
One of the famous group in all over world.
Monitoring the things which is the main merit of Taj group.
They always focus on customer problems.
-
8/2/2019 new taj
14/14
.
