New social media trends 2015

New Social Media Trends

@DreamBankMSN | February 24, 2015

Collin Kromke | Tom Buchheim

#DreamBank | @CollinKromke | @TomBuchheim

Agenda

The Free Ride is OVER (But Don’t Panic)

Own Your Digital Space

Be Visual (It’s Easier Than Ever)

Test Social Shopping Tools

Get Personal

Listen More Than You Talk

Q & A

New Social Media Trends

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Facebook ZERO

Source: 2014 Social@Ogilvy report

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1. Reward high-quality content

2. Clean up News Feed “spam”

Facebook ZERO

Source: Facebook for Business

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Facebook ZERO

• Diminishing reach • Diminishing value?

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500 million tweets per day

6,000 tweets per second

Twitter Reality Check

Source: Internet Live Stats

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Twitter Reality Check

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Social media platforms are ADVERTISING platforms.

Post relevant, timely content.

Redirect budget to social media advertising.

Use targeting tools to maximize investment.

Trend: The Free Ride is Over

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Acquire customers with your blog

Own Your Digital Space

HubSpot State of Inbound, 2014

Daily = 82% Monthly = 57%

• If your business isn’t blogging regularly, prepare to be left behind.

• Blog content MUST provide value.

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Mobile optimized – or forget it

Own Your Digital Space

Mobile is no longer a secondary channel. It is fast becoming the first-choice.

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Mobile optimized – or forget it

Own Your Digital Space

27% of consumers will leave a site if it is not mobile-optimized.

ExactTarget, 2014 Mobile Behavior Report

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Don’t overlook good old email

Own Your Digital Space

• Build your list and maintain it. • Track open rates and click rates. • Email content MUST provide value. • Email can be social.

In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States.

eMarketer

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“We’re committed to making Facebook the best place to share, discover and watch videos, and we’ll keep listening to feedback to improve video on Facebook.” - Fidji Simo, Facebook Product Management Director, Video

Trend: Prepare to Be Visual

*Source: FB Newsroom

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Trend: Prepare to Be Visual

*Source: Socialbakers data of pages from October 2014 – February 2015.

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Link and text-only organic reach averages of 5.3% and 5.8%, respectively.

Photos have the lowest organic reach (3.7%).

Videos garner an average organic reach of 8.7%.

Trend: Prepare to Be Visual

*Source: Socialbakers data of pages from October 2014 – February 2015.

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Instagram was the fastest-growing social network in 2014.

More active users than Twitter.

Younger demographic.

Trend: Prepare to Be Visual

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“It’s based on our lifestyle so people are excited to share our Instagram feed with their followers.” - Leslie McNeilly of Camp Brand Goods

Trend: Prepare to Be Visual

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Call-to-Action Button on Facebook Page

Trend: Social Shopping

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Call-to-Action Button on Facebook Page

Trend: Social Shopping

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Trend: Social Shopping

7 different calls to action available: • Shop Now • Sign Up • Contact Us • Book Now • Watch Video • Use App • Play Game

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Twitter testing Buy Button

Trend: Social Shopping

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Tumblr Buy Button

Trend: Social Shopping

Pinterest Buy Button

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Twitter cards

Trend: Social Shopping

Summary Card

App Card

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Other Twitter cards

Photo Card

Gallery Card

Product Card

Trend: Social Shopping

Player Card

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Consumers use social media to research you (and your business).

Optimize personal social media accounts.

Connect with potential customers/clients – personally.

Sprinkle in business-related content across your personal accounts.

Be a real person.

Trend: Get Personal on Social Media

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Overcome the algorithm.

Personal Facebook accounts get better reach than Pages.

People are more inclined to follow a person.

But, keep personal stuff personal.

Trend: Get Personal on Social Media

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Share longer-form ideas on a blog or the new LinkedIn Publisher platform.

Showcase your thought leadership to friends, family and business contacts.

Trend: Get Personal on Social Media

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Empower your employees.

Trend: Get Personal on Social Media

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LESS

Talking

Broadcasting

Pitching products

Community Before Commerce

MORE

Listening

Engaging

Informing

Relating

Entertaining

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Community Before Commerce

It’s not about YOU. It’s about THEM.

If there’s NO community, there’s no need to be there.

Broadcasting

Engaging

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Follow @DreamBankMSN on Twitter.

Connect on Facebook at Facebook.com/DreamBankMadison.

Shameless Promotion

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Thank you!

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QUESTIONS