New Social Media Tools Panel Discussion · purposes only. The Content is not intended to substitute for professional medical advice, . more Harvard Med: Talking About Health Owner:

Panel Discussion:New Social Media

Healthcare Unbound Conference & Exhibition

June 22, 2009

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Social Media Focus

Who are we focusing on? Why? A person has many roles

– Interaction paradigms Many topic spaces

– Health and wellness– Thought leadership– …

Engagement in health and community What are we doing now?

Actively listening Establish credible voice & partners Narrowly focused public pilots Eat own dog food

Panel Discussion

Track C

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What are we seeing as a result?

Timely content, related to newsworthy topics and commentaries by credible sources, possesses a clear correlation to both traffic and participation. Participation reinforced by incorporating relevant discussions into content and tools.

Topics Complementary & Alternative Medicine

Maintaining Health / Fitness / Family

Diabetes / Pregnancy / Obesity / High BP

Statistics ~20,000 unique visits per day

~13 page views per visit

1.6 visits per day

Demographic 80% traffic domestic Women 40 – 64 ~32% of total visits

Men 40 – 64 ~32% of total visits

Adoption ~10% participated at least once

~93% of participants are domestic

~91% of participants are female

Note: results derived from self-identified or qualified survey data and internal traffic monitors