New Rules for Building Brands Online by ADG

New Rules for Building Brands Online

By: ADG Online Solutions Pvt. Ltd.

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"

Hello there!! One of the fastest growing full service Digital marketing

‘company in India with an enriched forte and vast Blue chip clientele’

In-house developers, designers, Bloggers, content writers etc.

Experience in end-to –end execution on digital marketing Media Buying- Online and Print, SEO, SEM, Creatives, Blogging, content writing, PR etc.

15 members team towards Software development

Esteemed customer base of Fortune 500 companies

First, let’s understand…

What’s happening?

Where do we stand?

What’s coming next?

What’s happening?

The Shift in Trends

Get your Company Ready

The way we...

•communicate (with our customers)•collaborate (with our partners and internals)•support (our community)•develop (new ideas, projects, products, etc.)

...have gone far beyond the web itself

The Early Adapters

Where do we stand?

ADG believes in Phased Delivery Framework

Requirements Specification Execution

HOWWHAT DO IT!

Projects should always

be broken up into

stages

Define Organise OrganiseExecute ClosePlanPlan

Key Tools to Start With

Online Campaign DashboardIncrease Brand & Category

Relevance– Deliver reason to buy for

New– Build & Establish Relevance

and Importance amongst consumers

Accelerate demand to drive TAM Growth – Reach New Users and

convert them to your customers

– Create momentum around Corporate Refresh

The way we analyze our media rollout

Social Media Bandwagon

Listen Participate

ShareContent

GenerateBuzz

Community

Building &

SocialNetworki

ng

90% of marketers use social media channels for business, with 93% of these rating social tools as important.

Search Marketing Funnel• SEO can increase the number of

visitors who seek your service or product actively.

• SEO can mean greater sales of your product or service

• 85% of Internet users find websites through search engines.

• 90% of Internet users do not go past the top 30 search engine results.

• 75% of Internet users have the intention of purchasing a product or service when using search engines.

Design/Development Hub

with our knack for creativity and itch to fiddle!!

We give your website and mailers it's much needed face-lift

What’s coming next?

Communities will Drive Brands

People will gladly spend a minute of their

day composing and publishing their own version of the brand story, but they won't give five seconds of their time to listen to the company tell their

version of it…

Content is the new KingTo get your product recognised across the web,

1.Get your page shared and conversations spread2.Get your articles/ blogs talked about3.Choose platforms that are inter-connectable4.Apply services & applications to add value5.Use Links as a currency in social media

• Change: Complacency is disastrous for every business

• "Do it your self" will lose: The value is not created anymore by you, but by your network.

• Open: As much as you can. You always need staff for things you can’t do yourself.

• Evolve: The web is full of community driven distributed content

• Listen: Use the feedback and insight to shape what you do…

What we can bring in?

Can you add value?

Can you add value?

Evaluate the purpose

Evaluate the purpose

Respond in kind & shareRespond in kind & share

Thank the person

Thank the person

Unhappy Customer?Unhappy

Customer?

DedicatedComplainer?

DedicatedComplainer?

Comedian Want-to-Be?Comedian

Want-to-Be?

NegativePositive

Yes No

Do you want to respond?Do you want to respond?

No Response

No Response

No

Yes

Take reasonable action to fix issue and let customer

know action taken

Take reasonable action to fix issue and let customer

know action taken

Are the facts correct?

Are the facts correct?

Gently correct the facts

Gently correct the facts

No

No

No

Yes

Are the facts correct?

Are the facts correct?

Does customer need/deserve more

info?

Does customer need/deserve more

info?

Yes

Explain what is being done to correct the

issue.

Explain what is being done to correct the

issue.

Yes

Is the problem

being fixed?

Is the problem

being fixed?

Yes

Let post stand and monitor.

Let post stand and monitor.

No

Yes

NoYes

Yes

Assess the message

Assess the message

The Web Engagement Triage

Embrace them…To be successful using social technologies,

companies must first prepare and align

internal roles, processes, policies and

stakeholders with their business

objectives. Digital Marketing is a profound

change that impacts all departments in the

organization.

Contact UsADG Online Solutions Pvt. Ltd.103, 104, 105 (First Floor)Charmwood Plaza, Charmwood VillageSurajkund, Faridabad (0km. From Delhi)Haryana – 121009Phone: 0129 – 4107527Mobile: +91 9711134111Email: [email protected] [email protected]