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New Retail Strategy February 2018 Arthur Borkwood 1 Head – Customer Development
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New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Apr 12, 2018

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Page 1: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

New Retail Strategy February 2018

Arthur Borkwood

1

Head – Customer Development

Page 2: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,
Page 3: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Background

Food & Beverage • Newstands • Coffee shops • Fast food restaurants • Bakery Services • Dry cleaners • Bank machines (ATMs) • Lottery

Retail Products • Florist • Gifts • Clothing stores • Apparel stores

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Page 4: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

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35,000sf

150,000-200,000sf

500,000 -7,500,000 sf

TTC

Sunnybrook Mall

Dufferin Mall

Page 5: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

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Challenges

Page 6: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Requirements

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Page 7: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Benchmarking

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Page 8: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Customer Research 9-minute online survey1,113 participants

• Convenience • Greater variety • Enhanced environment • Cafes and restaurants

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Page 9: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

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Retail Strategy: Objectives

1. Increase Non-Fare Revenue

2. Improve the Customer Experience

Page 10: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

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Page 11: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

What does the future look like?

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Page 12: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,
Page 13: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Benchmarking

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Page 14: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

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How are we going to get there?

Evolve the retail procurement process a) Introduce a negotiated RFP b) Secure broker services c) Investigate new operating entity

Page 15: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Projected Revenue Impact

$8.56M

2027

$5.1M 68%

2017

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Page 16: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Retail Strategy Timeline

2018 2019

• Market Shops Award & Implement • 3yr renewal of long term leases • RFP for Broker • Pop-Up Pilot Feasibility

• Pilot Click & Collect • Market Shops implementation

continues • RFP remaining long term leases

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Page 17: New Retail Strategy - Toronto subway · 1. Approve the new Retail Strategy. 2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto,

Board Recommendations

1. Approve the new Retail Strategy.

2. Authorize TTC Staff, in consultation with the Director, Real Estate Services at the City of Toronto, to negotiate and execute three year extensions to 21 leases that have expired as of December 31, 2017.

3. Direct staff to develop a business case for the implementation of the Retail Strategy for consideration by the Board in conjunction with the 2019 Operating Budget process.

4. Direct staff to forward this report to the Director, Real Estate Services at the City of Toronto.

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