EXECUTIVE SUMMARY My summer project with business standard ltd. was of problem solving kind in nature. Today the newspaper industry is in the boom however with that it has become very competitive too. Today the whole industry scenario has faced revolutionary change. Today not just routine daily newspapers but also the business (Financial) newspapers also face the same level of competition. It was not easy to do survey and research about the organization and business standard news paper, because the news paper market already have the good competitor specially in business newspaper, but we have to do field work and we have to understand consumer perception and customer criteria in selection of brand of business newspaper, it gives you experience how to talk with people, how to handle situation and how to sell your product in the market where already competitor has captured the market. After meeting with target customer I analyzed the set of customer criteria and analyzed the set of perception. In this project I have prepared a questionnaire to analyze the set of perception of customer.
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Transcript
EXECUTIVE SUMMARY
My summer project with business standard ltd. was of problem solving kind in nature. Today the newspaper
industry is in the boom however with that it has become very competitive too. Today the whole industry
scenario has faced revolutionary change. Today not just routine daily newspapers but also the business
(Financial) newspapers also face the same level of competition.
It was not easy to do survey and research about the organization and business standard news paper, because the
news paper market already have the good competitor specially in business newspaper, but we have to do field
work and we have to understand consumer perception and customer criteria in selection of brand of business
newspaper, it gives you experience how to talk with people, how to handle situation and how to sell your
product in the market where already competitor has captured the market.
After meeting with target customer I analyzed the set of customer criteria and analyzed the set of perception.
In this project I have prepared a questionnaire to analyze the set of perception of customer.
INTRODUCTION
HISTORY OF PRINT MEDIA
History of print media and written communication follows the progress of civilization that, in turn, moves in
response to changing cultural technologies. The transfer of complex information, ideas and concepts from one
individual to another, or to a group, underwent extreme evolution since prehistoric times. It has been 30,000
years later since the first recorded evidence of written communication and it is still dramatically changing.
Now a days perhaps faster than ever before due to amazing advances in technology in recent years. Technical
breakthroughs alter the way we perceive the universe and manner in which we communicate with one another.
As long ago as 25,000-30,000 years B.C. first human painted descriptive pictures on cave walls. The narrative
compositions left on the walls of Lascaux represented their own way of communicating with the spiritual
world and another. The well-preserved drawing depicted their deep religious beliefs, fears, and everyday life.
The pictorial type found in caves of Southern France and Spain is the beginning of written communication for
the human kind.
In early 19th century the industrial revolution brought major innovations in printing technology. In 1810,
Friedrich Koenig applied steam power to printing press. Rotary steam presses replaced hand operated
machines, doing the same job in a small fraction of the time. Typesetting was transformed by the introduction
of line-casting machines; first Ottmar Mergenthaler’s Linotype (1889), and then the Monotype machine. Line
casting allowed type be chosen, used, and then re-circulated back into the machine automatically.
The age of industrial revolution made transfer and interchange of written information between cities as well as
continents readily available. In 1831 Joseph Henry invented the first electric telegraph, four years later in 1835
Samuel Morse formulated Morse code, and then in 1843 he also produced the first long distance electric
telegraph line. At the same time, Alexander Bain patented the first fax machine. In 1867 Thomas Edison
patented his mimeograph, which was the first office-copying machine, which might inspire Chester Carlson,
almost a century later; to invent the photocopier machine.
Business life was irreversibly changed with in the introduction to the market of Remington typewriter (1874).
Journalism also became more accessible when in 1914 Howard Krum introduced Teletype. Knowledge of
Morse code was no longer needed to distribute information.
Now a days , the print industry goes through a dry spell. Printing becomes increasingly more expansive. To
combat with this problem the industry increased use of digital printers that can efficiently produce high quality
paper books on demand. CAP Ventures predicted that within five years, 80% of all print will be ordered via
www. This created new model of publishing- so called e publishing (on demand). The printed book is currently
under attack by e-book. Present e-books are handheld devices in which books can be downloaded in a file form
and read on a backlit screen using buttons to maneuver through text. There have been also experiments with
on- line book distribution by Stephan King, David Saperstein, Mary Higgins and others authors.
The Indian entertainment and media industry is expected to grow at 18% compound annual growth rate
(CAGR) and reach a projected size of Rs. 1,00,000 Crore by 2011 from its present size of Rs 43,700 Crore(for
CY06), according to the 2007 edition of FICCI Price water house Coopers (PWC) annual report on the Indian
entertainment and media Industry.
The report states that the industry grew at 20% over the 2005 figure that was Rs 36,400 Crore. For 2004, the
figure was Rs 31,100 Crore.
The key reasons behind the growth are technological advances, positive government initiatives in terms of
policy and foreign investment, and energized initiatives by private media companies coupled with rising
income levels and India’s robust economic growth-led consumerism.
Information and broadcasting Minister P.R. Dasmunshi will release the report at the opening of the FICCI-
FRAMES event on March 26 in Mumbai.
The Internet advertising industry is set to post the highest CAGR of 43%, rising from its current size of Rs 160
Crores to Rs 950 crores in 2010.
The Television industry is projected to grow 22% CAGR from Rs 19,100 Crore to Rs 51,900 Crore by 2011.
The move towards CAS/DTH is considered the major driver for this growth with subscription revenues set to
take the segment to the projected heights. The buoyancy of the Indian economy will drive the homes, both in
rural and urban (second TV set homes) areas to buy televisions and subscribe for the pay services, the report
said.
The film and entertainment sector is expected to grow by 16% CAGR from Rs 8,500 crore to Rs 17,500 crore.
The major reason for this high growth rate is that the industry is increasingly getting more corporative,
highlighted by public issues of several film production, distribution and exhibition companies, long term
contracts between film production companies and directors actors and the fact that more than half of 2006’s
releases were by corporate rather than individual banners.
The print media is expected to grow by 13% CAGR from Rs 12,800 Crore to Rs 23,200 crore by 2011.Current
estimates reveal that print media’s reach in India has increased to 22 Crore people. Print media is also the
favorite segment for global investors with maximum foreign investment in this segment. The print media
industry has much potential as 36.9 Crore literate people in India are still not tapped by any publication.
NEWSPAPERS: A BRIEF HISTORY
The newspaper as we know it today is a product born of necessity, invention, the middle class, democracy, free
enterprise, and professional standards.
Pre-history "newspapers" were one-to-one in nature. The earliest variation on a newspaper was a daily sheet
published in 59 BC in Rome called Acta Diurna (Daily Events), which Julius Caesar ordered posted throughout
the city. The earliest known printed newspaper was in Beijing in 748.
In 1451, Johannes Guttenberg uses a press to print an old German poem, and two years later prints a 42-line
Bible - the significance being the mass production of print products, ushering in an era of newspapers,
magazines, and books. By 1500, the genesis of a postal system can be seen in France, while book publishing
becomes popular throughout Europe and the first paper mill can be found (England).
Zeitung (newspaper) is a news report published in Germany in 1502, while Trewe Encountre becomes the
earliest known English-language newssheet in 1513. Germany's Avisa Relation Oder Zeitung, in 1609, is the
first regularly published newspaper in Europe. Forty-four years after the first newspaper in England, the
Oxford Gazette is published, utilizing double columns for the first time; the Oxford/London Gazette is
considered the first true newspaper. The first North American newspaper, Public Occurrences Both Foreign
and Domestic, was published in 1690 in Boston.
The 1700’s was a century in which market elements were created that encouraged the development of daily
newspapers: rising literacy, the formation of nation-states, a developing postal system, and the proliferation of
urban centers, a rising literary and philosophical tradition emphasizing democratic involvement in government,
and technologies that supported newspaper production.
In short, it was a great news century. The first daily newspaper was The Daily Courant in London, 1702. In
1754, The Daily Advertiser in London uses the first four-column format. France's first daily newspaper appears
in 1777, Journal de Paris, while the first United States daily was the Pennsylvania Packet in 1784.
The rise of the middle class transformed newspapers in the 1800s. A penny (US$0.01) buys a New York
newspaper in 1833, opening up the first mass market for newspapers. In 1847, the telegraph is used as a
business tool, transforming far-away stories. In 1873, an illustrated daily newspaper can be seen in New York.
In 1878 the first full-page newspaper advertisements appear, and in 1880 the first photographs are seen in
newspapers, using halftones.
With the basic technical groundwork for the modern newspaper in place by the late 19th century, the story of
newspapers in the 20th century was about professional development and adaptation to changing consumer and
media markets. The story also involved an evolving business model that rode an ever-growing wave of mass-
in buying newspapers from descendants of company founders, while simultaneously exposing newspapers to
the whims of cash- and profit-hungry stock markets.
By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of
advertising investments, the advantages and disadvantages of being a mass medium, balancing the wants of the
marketplace with the company's duty to provide the needs of the marketplace, a journalistic backlash against
industry changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution,
increasing profit pressure surrounding the core print product, and extension of the company's core brand into
other profit centers.
Asia’s role in the Newspaper industry
Worldwide newspaper sales edged up by more than two percent in 2007 while advertising revenue recorded
significant gains, according to the World Association of Newspapers.
In its report on trends in the newspaper industry, the WAN said nearly 515 million copies of newspapers were
sold daily in 2007 and read by an estimated more than one billion people worldwide. China, India and Japan
were the world's biggest newspaper markets in 2007 and China overtook Japan as the country with the highest
number of publications in the world.
Three-quarters of the world's 100 best selling daily newspapers were now published in Asia where sales were
up 4.1 percent for the year. The figures from WAN's annual survey of press trends, were released to more than
1,300 publishers, editors and other senior newspaper executives from 81 countries attending the World
Newspaper Congress and the World Editors Forum, Asia's biggest ever media gathering.
Worldwide newspaper circulation grew 2.1 percent, the number of daily titles was up two percent and
advertising revenue rose 5.3 percent, its biggest jump in four years, the WAN report said. "It has been an
extraordinarily positive 12 months for the global newspaper industry," said Timothy Balding, director general
of the Paris-based WAN.
"Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial
approaches, better distribution and better marketing."
Indian Newspaper Industry
The Indian Newspaper industry can be primarily segmented across two categories:- English Newspapers and
Regional / Vernacular Newspapers. The English medium dominates the industry in terms of advertisement
revenues, though vernacular newspapers outperform the English newspapers in circulation.
English newspaper industry in India has been fragmented with the players having a regional focus such as the
Deccan Chronicle in Hyderabad, Hindustan Times in Delhi, Times of India in Mumbai, Hindu in Chennai,
Telegraph and Statesman in Kolkata, Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad. However,
the industry is witnessing a trend whereby players are looking beyond their home territories viz. Times of
India’s and Business Standard’s entry into certain newer territories and Deccan Chronicle and Hindustan
Times also doing the same.
The competitive landscape has now drastically changed with major publishers trying to expand to other
geographic regions, initiating price wars and marketing campaigns to win readers. The competitive intensity,
which was quite “mild” until few years ago, also reached a higher level with the launch of DNA and Hindustan
Times in the Mumbai market.
A booming economy and the opportunity to raise funds from a well-developed financial market have also
contributed to the growth of the newspaper industry in India. Indian newspaper industry had a turnover of Rs
13,500 Crore in 2006. It is expected to touch Rs 15,500 Crore. The size of media industry in India as a portion
of the GDP is estimated at 0.7%, which is lower than most of the developed and developing nations. Thus it
offers a scope of high growth in this industry moving forward. Advertising expenditure to GDP reveals that
advertisement expenditure to GDP ratio in India is 0.4%. With rising income and education level in India,
readership is expected to rise and with favorable demographics, advertising revenues will increase as
advertisers start spending more to attract higher quality audience with more purchasing power.
Newspaper publication is usually issued on a daily or weekly basis, the main function of which is to report
news. Many newspapers also furnish special information to readers, such as weather reports, television
schedules, and listings of stock prices. They provide commentary on politics, economics, and arts and culture,
and sometimes include entertainment features, such as comics and crossword puzzles. In nearly all cases and in
varying degrees, newspapers depend on commercial advertising for their income.
Present scenario is that by the time, they see a newspaper, most people have already learned about breaking
news stories on television or radio. Readers rely on newspapers to provide detailed background information
and analysis, which television and radio newscasts rarely offer. Newspapers not only inform readers that an
event happened but also help readers understand what led up to the event and how it will affect the world
around them.
The staff of a large newspaper works under the constant pressure of deadlines to bring news to readers as
quickly as human energy and technological devices permit. Reporters, photographers, artists, and editors
compile articles and graphics—sometimes in just a few hours. Page designers assemble articles, photos,
illustrations, advertisements, and eye-catching headlines into page layouts, and then rush their work to the
printer.
Newspapers as known today are complete with advertising and a mixture of political, economic, and social
news and commentary.
Business newspapers in India
Publication of Business newspapers started in India by the launch of Economic Times on 5th march 1961. It
has traditionally been the essential reference document on Indian business, polity, economy and finance. Its
focus on the managerial component and evolving business in India and abroad makes it the favorite amongst
intellectuals, managers as well as students and researchers, having recorded a staggering growth of 150% over
the past few years. The Economic Times has emerged as the most widely circulated economic and business
daily in the country and among the top three English financial dailies in the world.
Business Standard was started in 1975 by the Anand Bazaar group in Calcutta, the paper was hived off as a
separate company in 1996, and then bought by Mumbai-based financial investors, after which it began a phase
of rapid expansion with the launch of new editions. The Financial Times of London took an equity stake in
BSL in 2004.
Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi and Sons,
publishers of “The Hindu” newspaper. Business Line started publishing in 1994. It is India's youngest business
newspaper and also the country's second largest selling, with a circulation of one lakh copies, next to the
Economic Times.
Financial Times entered into the market after Business Line, so did the Hindustan Times, Mint and Financial
Chronicle which is the youngest of the lot.
India is one of the few countries in the world to have many business newspapers, which not only reflects the
vitality and vibrancy of the media, but also the new vitality of our economy. The large readership for these
business newspapers transcends from the rapidly growing corporate sector, it also illustrates the growing
interest that the general public now evinces in economic matters, which reflect the growing importance of
business and economy in our national discourse.
There was a huge growth in the sales of the business newspapers for the past few years. According to the
recent study by “Federation of Indian Chambers of Commerce and Industry” (FICCI), this growth would
outperform the general economy each year till 2012.
The Indian print media industry netted $90.80 million in foreign investment in the last three years , few papers
like Business standard have tied up with Financial Times of London. Business newspapers have the ability to
carry the message in greater detail and clarity, more in-depth information and analysis, which helps companies
and their business.
Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive multi-media
environment. They are using different strategies to attract the customers of different sectors. Business
newspapers focused mainly on business news, insightful views on significant issues and comprehensive
coverage of the stock market.
They have managed to hold the attention and fidelity of more than 9, 00,000 readers (both individual and
corporate across the nation). All the business newspapers in India (Economic Times, Business Standard,
Financial Times, Business Line, Mint and Financial Chronicle) are working strategically to increase their sales.
The Summer Internship Program is also designed with a view to study about the market regarding the personal
sale of the Business Standard products and also looking for subscriptions and promoting the product and also
creating awareness about business newspapers among different sectors.
The aim is to create an in-depth awareness of the brand “Business Standard” among the various segments of
readers, in comparison to other business dailies like Economic Times, Business Line and Financial Times.
There is a huge scope of growth for Business newspapers in coming years as only 0.1% of the population is
reading business newspapers at present.
Newspapers reach only 35 per cent of our adult population even though the adult literacy is about 65 per cent.
To build this gap between readership and literacy and also to remain competitive the publications have kept
their prices low and depended entirely on advertisers to subsidize the reader and to increase the sales.
NEED OF BUSINESS NEWSPAPER
In this tough economical situation people are always busy to earn more and more money. Earning money is
actually not enough. Side by side it is also needed to invest your hard earned money to make huge profit. It is
not an easy job to invest money to a safe and proper place that can give desired financial security. You can find
yourself in a complicated situation while investing your money as the options are many. That is why you have
to be well known about the economic news of the world and the particular nation you are living. All kind of
latest financial news can help the people to decide the right steps they should take to utilize money. All the
investment options depend on the economical system of the entire world.
Various types of investment options are there for you to choose from. You can be well-known about the risk
factor, ups and downs, interest rate and many other terms and conditions about these options from the Finance
News that are published or telecasted for the people. Hundred of newspapers are there that published all types
of latest economic news. Many financial experts publish the right way of investment in these newspapers. On
the other hand various types of magazines are present that include every kind of Finance News. You can take
the right decision to invest your money by reading the article of these magazines that are related to world
economy.
You can find many news channels that are only concerned with the news, related to business and economics.
People can be updated instantly with every type of Economic news. Many professional and experienced
financial experts try to make the people aware about the present economical condition of the world. You can
achieve huge loss if you jump to any investment option without knowing the actual detail of it.
Share market is the controller of the economic system of the world. People consider share market as one of the
best options to get huge returns. It is true that risk is also very high here. It is always highly recommended to
know the each and every detail of share market news before going to invest your hard earned money in this
sector .The risk will be less if you purchase the share of profitable companies. The share market news includes
all the present situation of some companies, ups and downs of the market and share value of companies.
Categories
Most newspapers are aimed at a broad spectrum of readers, usually geographically defined, some focus on
groups of readers defined more by their interests than their location: for example, there are daily and weekly
business newspapers and sports newspapers. More specialists still are some weekly newspapers, usually free
and distributed within limited areas; these may serve communities as specific as certain immigrant populations,
or the local gay community.
Daily
A daily newspaper is issued every day, sometimes with the exception of Sundays and some national holidays.
Saturday and, where they exist, Sunday editions of daily newspapers tend to be larger, include more
specialized sections and advertising inserts, and cost more. Typically, the majority of these newspapers staff
works Monday to Friday, so the Sunday and Monday editions largely depend on content done in advance or
content that is syndicated. Most daily newspapers are published in the morning. Afternoon or evening papers
are aimed more at commuters and office workers.
Weekly
Weekly newspapers are common and tend to be smaller than daily papers. In some cases, there also are
newspapers that are published twice or three times a week. In the United States, such newspapers are generally
still classified as weeklies.
National
Most nations have at least one newspaper that circulates throughout the whole country: a national newspaper,
as contrasted with a local newspaper serving a city or region. In the United Kingdom, there are numerous
national newspapers, including The Independent, The Times, The Daily Telegraph, The Guardian, The
Observer, The Daily Mail, The Sun, The Daily Express and The Daily Mirror. In the United States and Canada,
there are few national newspapers. Almost every market has one or two newspapers that dominate the area.
Certain newspapers, notably The New York Times, The Wall Street Journal and USA Today in the US, and
The Globe and Mail and The National Post in Canada are available throughout the country. In India,
newspapers like the Times of India, The Hindu, and the Hindustan Times are extremely popular and have large
reader bases. Large metropolitan newspapers have also expanded distribution networks and with effort can be
found outside their normal area.
International
There is also a small group of newspapers, which may be characterized as international newspapers. Some,
such as The International Herald Tribune, have always had that focus, while others are repackaged national
newspapers or "international editions" of national-scale or large metropolitan newspapers. Often these
international editions are scaled down to remove articles that might not interest the wider range of readers.
As English became the international language of business and technology, many newspapers formerly
published only in non-English languages has also developed English-language editions. In places as varied as
Jerusalem and Mumbai, newspapers are printed to a local and international English-speaking public. The
advent of the Internet has also allowed the non-English newspapers to put out a scaled-down English version to
give their newspaper a global outreach.
Online
Virtually all printed newspapers have online editions, which depending on the country may be regulated by
journalism organizations such as the Press Complaints Commission in the UK. But as some publishers find
their print-based models increasingly unsustainable, Web-based "newspapers" have also started to appear, such
as the Southport Reporter in the UK and the Seattle Post-Intelligencer, which stopped publishing in print after
149 years in March 2009 and went online only.
Customized
A new trend in newspaper publishing is the introduction of individualization through on-demand printing
technologies. Customized newspapers allow the reader to create their individual newspaper through the
selection of individual pages from multiple publications. This "Best of" approach allows reviving the print-
based model and open up a new distribution channel to increase coverage beneath the usual boundaries of
distribution. My Yahoo has offered customized newspapers online. I-Google, CRAYON, ICurrent.com,
Kibboko.com, Twitter. times and many others.
THE BUSINESS STANDARD
Business standard is a serious, respected, top - notch, non-frivolous, business daily, which is founded on the
editorial principles of integrity, accuracy and trust. Growing rapidly and consistently, BS is circulated in more
than 1000 cities across the country reaffirming the widespread appeal of the paper. It is regarded as India’s
most credible and the second largest business daily. Business standard does a comprehensive coverage and
relevant analysis of economic and corporate happenings both at micro and macro levels thus helping corporate
decision makers.
Business Standard is the country's most respected business daily, being the first choice of serious business
readers. It is published in pink colour from 12 centers in India - Mumbai (formerly Bombay), New Delhi,
Kolkata (formerly Calcutta), Bangalore, Chennai (formerly Madras), Ahmedabad, Hyderabad, Chandigarh,
Lucknow, Kochi and Bhubaneswar and Pune. The newspaper believes in free, fair and independent journalism
and strives to inculcate these values in its editorial staff. The journalism practiced by Business Standard lays
equal stress on quality, credibility and accuracy.
Business Standard has the country's best economic journalists and columnists working for it. T.N. Ninan,
perhaps India’s best-known business journalist, who had earlier undertaken a complete and highly successful
revamp, edits it.
Apart from a business newspaper, BSL publishes several periodicals, including BS Motoring, Indian
Management, Asian Management Review, a quarterly publication, and two regional language business
newspapers Business Standard in Hindi and Business Standard in Gujarati. The Hindi newspaper is published
simultaneously from seven centers Mumbai, Delhi, Chandigarh, Lucknow, Bhopal, Patna and Kolkata.
Mumbai, Ahmedabad and Rajkot .
The company sees content creation, content processing and content management as its core competence. It
offers complete outsourcing solutions for organizations, which want to bring out in-house or private
publications but lack the people and/or resources to do it cost-effectively. The web properties of BSL,
including the online edition of Business Standard, include businessstandard.com, bsmotoring.com, bshindi.com
and bsgujarati.com.
At business-standard.com, you have access to one of the best repositories of Indian and global business news.
Apart from the flagship publication, the website also features content from The Smart Investor (weekly), The
Strategist (Weekly) and BS Motoring (monthly).
Vision
To stand at respectful position in this marathon and also keep up with the pace of the changing needs of
their value readers.
To win more and more readers to their cause. In addition of being backed up by a strong product,
company needs to deliver it.
Mission
The mission is to expand the market share of BUSINESS STANDARD by creating a new market and
by taking bites from competitor’s market share.
Business Ethics
Business Standard is neutral and most credible financial newspaper.
Business Standard is a discipline of collecting, analyzing, verifying, and presenting information
regarding current events, trends, issues and people.
A look at History
Business Standard, a standard newspaper for business class. Print media has bought considerable changes in
the life of people around the globe. Even our freedom fighters considered it a powerful weapon. It still
continues to show its important presence in this changing world scenario. Business Standard Ltd. was
incorporated on 15th December, 1975 under the name of Desh Publication Pvt. Ltd. by the Ananda publishers
group.
This was changed to Business standard Limited O on 23rd November, 1995 the head office of the company is
located at Delhi. The company is managed, under the leadership and guidance of the board of directors.
It was then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a
phase of rapid expansion with the launch of new editions. The company has completed its 30 years in the year
2005 The Company believes in ethical conduct through professional management and has forward looking
outlook.
Business Standard has rolled out its new brand campaign across various markets and mediums. The new campaign finds expression in the tagline: ‘Know More No Less’ ‘Doosra’, a Mumbai-based creative outfit headed by Zaheer Mirza, has handled the creative duties.
The communication finds expression in television through a series of 10-second TVCs. The campaign will have a 360-degree approach with ads in print, outdoor and the Internet. Activation efforts on ground will also commence in due course.
Speaking on the occasion, S Arun Natesh, Head - Marketing, Business Standard Ltd, said, “An editorially strong paper, Business Standard is known to be steadfast in upholding the principles of free and fair journalism that does not give in to commercial considerations. And it has remained so for 35 years since its inception. Business Standard’s strength lies in its ability to provide more information without making any compromises
He added, “The new brand communication highlights the core of what the paper stands for – delivering to its readers all the necessary news and information processed in a succinct, straightforward manner – and finds expression in its new tagline: ‘Know More. No Less’.
To get the message across, a series of simple communication has been created. In a simple, stark and direct manner, the communication reinforces the fact that there is “No Speculation”, “No Sensationalism”, “No Misinformation”, just Business news, views and analysis that get straight to the point.
Business Standard, with its national footprint, covers all major markets in the country and is read by India’s business elite. It is regarded as one of the most credible business dailies. It seeks to provide incisive analysis and opinion that are tracked by readers from a wide spectrum.
EDITORIAL TEAM OF BUSINESS STANDARD AND COLUMNISTS
Business Standard boasts of some of the best economic journalists and counts contributions from
internationally acclaimed columnists.
The editorial team is lead by Dr. Sanjay Baru, former media advisor to the prime minister. Mr. T.N. Ninan
continues to be the chairman.
Mr. A.K. Bhattacharya , group managing editor is a former editor of The Pioneer and associate editor of
Economic Times.
Regular columnists include many reputed names such as:
Pranav Bardhan Professor of economics at university of