New Promotion Health Check

UA iSupply Capstone Team

New Promotion Health CheckGain Detergent

iSupplyGary the Customer Analyst

• Based in Cincinnati• In charge of looking at

trends in Rite Aid stores in the Southeast

iSupply

New Promotion Health Check• Company A has just

started a new promotion on Gain at Rite Aid so Gary takes a look how the promotion is going

iSupply

• He sees that the promotion is a dud and that Gain is not selling any differently

iSupply

• He alerts supply chain to halt additional shipments of Gain to Rite Aid

iSupply

Gary considers the possibility of conceding shelf space to a faster moving product

He looks at statistics for Rite Aid and notices that Tide is selling very well in this region

iSupply

• He alerts the in-store sales team so next time they visit the affected stores they can aid retailers by recommending and transferring some shelf space from Gain to Tide in the stores

• He saves the company from additional distribution costs for the slow Gain, while also increasing turnover and sales for the fast moving Tide

• It’s a Win, Win!