1.0 Introduction 1.1 Origin of the Report This project plan on “Solar-powered Water Pumping Project in Rural Bangladesh” was prepared as a requirement for the course Project Management (MGT 410), instructed by our course instructor Mr. Abu Md. Abdullah, Faculty of Business Administration, Eastern University. 1.2 Objective o f t he Report The main objective of the report was to come up with a project proposal that would have social and economic values in Bangladesh, and then come up with a project plan to implement it. 1.3 Scope of the Report There are vast amount of information available on solar energy implementation, forour purposes we have mainly concentrated on solar energy implementation in the Indian subcontinent. 1.4 Methodo lo gy o f t he Report For the purp ose of this re port seco ndary data colle ction method wa s used. The secondary data were mainly collected from various online sources. 1.5 Limitatio ns o f t he R eport Due to constraints of time and availability of relevant data we could not provide a much more in-depth analysis regarding the solar energy market of Bangladesh. 1
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This project plan on “ Solar-powered Water Pumping Project in Rural Bangladesh”
was prepared as a requirement for the course Project Management (MGT 410),
instructed by our course instructor Mr. Abu Md. Abdullah, Faculty of Business
Administration, Eastern University.
1.2 Objective of the Report
The main objective of the report was to come up with a project proposal that wouldhave social and economic values in Bangladesh, and then come up with a project
plan to implement it.
1.3 Scope of the Report
There are vast amount of information available on solar energy implementation, for
our purposes we have mainly concentrated on solar energy implementation in the
Indian subcontinent.
1.4 Methodology of the Report
For the purpose of this report secondary data collection method was used. The
secondary data were mainly collected from various online sources.
1.5 Limitations of the Report
Due to constraints of time and availability of relevant data we could not provide a
much more in-depth analysis regarding the solar energy market of Bangladesh.
supply to the fertilizer factories is going to affect the agricultural output. With load
shedding across the country, industrial sector is adversely affected, with the
consequence of reduced volume of industrial output and diminished export
earnings.
There are only 125,000 irrigation pumps for 22 million acres of cultivable land in
Bangladesh. Most of these are diesel driven, because only 30% of villages could
potentially be connected to electricity from the national grid. Electrification of the
remaining villages, by grid extension, may have a substantial short-term impact on
the economy, since electrically operated irrigation pumps are cheaper and service a
higher irrigated area per hour than diesel pumps. However, 85% of national
electricity generation is sourced from natural gas, with 46% already used directly inagricultural production. Natural gas reserves may be exhausted by 2015 if the
current trend of consumption is continued, and National Energy Policy predicts the
country would need to import fuel to meet a deficit of 6.75 % in electricity
generation by 2,000 and 47% by 2020. Currently, Bangladesh imports about 2
million tons of crude oil and petroleum products every year, which accounts for 9%
of the total import costs and requires 15% of the total export earnings.34
2.2 Company Overview:
Alo limited is a private limited business and will be formed within the next three
months. It will be located in rural Mymensingh and will serve the people of the
region with solar energy for irrigation pumps and lighting. It is coming in the
country for the first time to meet the problems of the people regarding electricity
and load shedding.
In the bigger picture, the possible benefits will include reliving some of the pressure
off the national power grid so that it can concentrate in providing power to urban
consumers. The use of electric pumps can improve productivity in agriculture and
provide cleaner water for the public water supply. Further future possible benefits
can include household lighting, the ability to refrigerate food and medicine, and
The product marketing plan involves engaging the consumer in the ongoing financial and
environmental benefits, and initial installation rebates. A value-based pricing strategy
reduces the focus on system cost by refocusing the investment on the value. The solarprogram initiatives should include the four classic elements of marketing — product, price,
place and promotion.
Marketing solar programs must also address all four primary barriers — cost, reliability,
complexity and inertia — to market growth in order to drive solar power installations. In
order for the marketing plan to succeed it must address the technology’s value proposition,
its perception of unreliability, the complexity of purchasing solar and consumer inertia.
A robust action plan will ensure consumer awareness is improved and sales are increased.
Consumer feedback will be collected to measure the effectiveness of the marketing plan,
The social and economic values of using solar power are numerous; they can be
categorized into environmental, economic, social advantages.
7.1 Economic Solar Energy Advantages
• Can be permitted and installed faster than other traditional or renewable power plants.
• Has a predictable energy curve and is most efficient when utility rates are attheir highest.• Produces local, on-site energy, which reduces the need for extensive high-voltage transmission lines or a complex infrastructure.• Reliable over the long term. With no moving parts, fixed photovoltaicsystems last longer than other energy sources.• Predictable pricing that is equal to or below retail energy rates.• Solar water pumps perform at their best and provide water throughoutsummer months when demand is greatest.
7.2 Environmental Solar Energy Advantages
• Clean, quiet and visually unobtrusive in nature. Solar energy plants do nothave any polluting emissions, do not make any sound, and are not considered to
be an "eyesore."• Uses little to no water in the production of zero-emission electricity.• Can be placed in virtually every geographical region because the sun isavailable everywhere.• Offsets the need for polluting, expensive and inefficient "peaker" power
plants.
7.3 Social Solar Energy Advantages
• Creates clean, renewable energy that will sustain and support the health of future generations.
• Is a distributed generation ("DG") energy source that can mitigate nationalsecurity concerns about energy disruption.• Supports national energy independence because solar electricity is usedwhere it is generated.• This project is intended to provide electricity services in remote and isolated
rural areas where the cost of a grid electricity service would be prohibitively
high and could not be made available in the near future