1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com Earthbound Farm Apples • Apples are one of the most popular fruits. Shoppers are seeking apples on many of their shopping trips so they should be very easy to shop – get them out where they’re most visible! • Preferences for specific apple varieties varies dramatically by region, market and store, so your store’s assortment must be tailored to your shoppers’ desires. • While it’s wonderful that we now have so many apple varieties to choose from, it can also be confusing or frustrating to shoppers if they don’t understand which apples work best in what usages. Posting a usage chart near the display or noting each variety’s best uses on its price sign will help your shoppers shop the category with confidence and enjoyment. VARIETY 12/3# BAG UPC SMALL/LARGE PLU Braeburn 0-32601-50542-4 94101 / 94103 Cripps Pink 0-32602-50534-9 94128 / 94130 Fuji 0-32601-50539-4 94129 / 94131 Royal Gala 0-32601-50562-2 94174 / 94173 Golden Delicious 0-32601-50520-2 94021 / 94020 Granny Smith 0-32601-50549-3 94139 / 94017 Pink Lady 0-32601-50508-0 94128 / 94130 Red Delicious 0-32601-50537-0 94015 / 94016 Loading Locations Long Beach, CA San Juan Bautista, CA Vineland, NJ Yuma, AZ Regular Tray Pack 40# box (60-150ct) Retail Bags Available 36# box (2b & 3lb bags) Cases/Pallet USA — 40 (5x8), 49 (7x7) Chile/Argentina — 56 (7x8) SPECIFICATIONS AVAILABILITY USA Argentina Chile JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 02/06/12
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1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com
Earthbound Farm Apples
• Apples are one of the most popular fruits. Shoppers are seeking apples on many of their shopping trips so they should be very easy to shop – get them out where they’re most visible!
• Preferences for specific apple varieties varies dramatically by region, market and store, so your store’s assortment must be tailored to your shoppers’ desires.
• While it’s wonderful that we now have so many apple varieties to choose from, it can also be confusing or frustrating to shoppers if they don’t understand which apples work best in what usages. Posting a usage chart near the display or noting each variety’s best uses on its price sign will help your shoppers shop the category with confidence and enjoyment.
•Great source of antioxidantsConsumersrecognizecherriesasagreatsourceofcancerfightingantioxidants—andagoodsourceofvitaminCandpotassium,too!
•Low in calories, full of fiber1cupoffreshwholecherriescontains87caloriesand3gramsoffiber.
•Flavorful and versatileConsumerscanenjoythesesweetandjuicyorganiccherriesbythemselvesortosstheminwiththeirfavoriteEarthboundFarmorganicsaladgreens—findrecipesatEBFarm.com
•Capitalize on a growing categorySalesofcherriesareup20.4%overlastyear,withorganiccherriesrepresenting4.3%ofallsales.
From Nielsen $ Volume 52 weeks ending 7/23/11
Delight your shoppers with the sweet taste of summer throughout fall and winter
Premium organic diPs — no hyrdogenated oils, no high fructose corn syruP.
Delicious Dippin’ Doubles to drive healthy snacking salesOrganic, Healthy & Ready To Dip
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Three delicious dips paired with carrots or apples that kids will love and parents can feel good about too!
Old favorite with new better tasting organic ranch dip!
Just roasted organic peanuts! No added sugar, salt or oil.
Real vanilla, no artificial flavors!
· Sales of Healthy Snacks are Growing Sales of organic snacks are growing at 7.2% while conventional snacks grew at just 4.3% (2010 vs. 2009). *
· Convenient and Kid Friendly, Too 85% of moms say that providing kids with healthy snacks is important to being a good mom.** And 8 in 10 families serve at least some organic foods to their children.****
· Snacking is a Big Part of Kids’ Diets 27% of chiildren’s daily calorie consumption is snacking. On average, kidseat snacks nearly 3x per day.***
110 calories
160 calories
90 calories
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • www.EBFarm.com
Apple & PeanutButter Apple & Yogurt Carrot & Ranch
Pack Size 12 / 2 x 2.5oz 12 / 2 x 2.5oz 12 / 2 x 3.0oz
Case Dimensions 13.31" x 11.06" x 5.75" 13.31" x 11.06" x 5.75" 13.31" x 11.06" x 5.75"
Unit Dimensions 6.31" x 5.25" x 1.70" 6.31" x 5.25" x 1.70" 6.31" x 5.25" x 1.70"
• Relatively new blend with strong sales: $42m total*.
• Organic sales under-developed at 6% of total*
(compared with 15.6% of total salad sales* and 47% of tender leaf salad sales*), with only two new organic SKUs within the last six months — great opportunity to capture sales.
• Line priced with other Earthbound Farm clamshell salads.
Product SpecificationsPACK SIZECASE DIMENSIONSUNIT DIMENSIONSCUBECASE WEIGHTCASES/PALLETTIE X TIERUPCSHELF LIFEAVAILABILITY
8/5 oz clamshells155/16 x 913/16 x 1213/16"9 x 71/4 x 31/4"1.113.25#
8412 x 70 32601 90011 317 daysYear-round
6/1 lb clamshells16 x 133/16 x 143/4"123/4 x 77/8 x 51/8"1.807.25#
549 x 60 32601 90013 716 daysYear-round
2 lb clamshells
201/4 x 121/4 x 35/8"0.522.75#2008 x 250 32601 90014 416 daysYear-round
6/11 oz clamshells16 x 133/16 x 97/8"12 3/4 x 7 7/8 x 31/4"1.205.25#
819 x 90 32601 90012 017 daysYear-round
5 oz, 11oz, 1 lb and 2 lb available in US and Quebec-compliant packaging.
*Nielsen $ Volume 52 weeks ending 9/18/2010
No washing and chopping. No crushing and peeling. Earthbound Farm makes it simple and convenient to enhance everyday dishes or gourmet creations with these premium organic herb purées. Nothing artificial, just the pure taste of popular herbs.
Organic Herb PuréesReady-to-Use Gourmet Organic Herbs
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • ebfarm.com
• All organic• No synthetic additives or preservatives that
diminish the quality and taste of the product• Not heat treated so the taste and color is
fresher and brighter
• Simple to substitute for fresh herbs: one teaspoon of herb purée = one teaspoon of chopped or crushed herb
Earthbound Farm organic herb purées are available in six popular varieties.4 oz tubes are merchandised in trays in the fresh produce aisle next to fresh-cut herbs.
Right in-line with the increasing trend toward home cooking and organic, these herb purées are the perfect cooking aid for shoppers seeking convenient ways to choose more organic ingredients
and add new flavors to their menus.
Earthbound Farm’s organic Herb Purées are noticeably superior to the competition:
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com
Earthbound Farm Mangos
• Sweet, delicious and fragrant, mangos are the key driver of sales in the tropical fruit category (37% of sales) – be sure they command ample space to ensure shopability.
• High volume stores can build sales by carrying multiple varieties and sizes of mangos.
• Group mangos according to variety and size.
• Build secondary mango displays, especially during peak season and during promotions.
VARIETY SMALL/LARGE COUNTRYAVAILABLE
PLU Ataulfo Mango 94312 / 94961 Mexico, Ecuador
Haden 94051 / 94959 Mexico
Keitt 94051 / 94959 Mexico
Kent 94051 / 94959 Mexico, Peru
Tommy Atkins 94051 / 94959 Mexico, Peru, Ecuador
PackSize 6-14ct (Red); 12-28ct (Yellow)
CaseWeight 8.8#
Cases/Pallet Peru 252 (12x21); Mexico 216 (12x18)
S P E C I F I C AT I O N S
AVAILABILITY
Ecuador
Peru
Mexico
JANFEBMARAPRMAYJUNJULAUG SEPOCTNOVDEC
Haden
Kent
Tommy
Atkins
LOADINGLOCATIONS
Long Beach, CA
San Juan Bautista, CA
Vineland, NJ
McAllen, TX
Yuma, AZ
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1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com
E A R T H B O U N D F A R M
Organic Mixed Baby Kales
Superfood made super easy!
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• Packed with antioxidants, fiber and flavor, we’ve selected our favorite kales for this delicious mix.• Sales of organic cooking greens are growing at 64.4%, which is 8.5 times faster than conventional cooking greens (at 7.6%).
• Easy to merchandise alongside other Earthbound Farm organic salads.
• As with all Earthbound Farm greens, these organic baby kales are pre-washed and food safety tested twice before being packed in our 100% post-consumer recycled clamshell.
Product SpecificationsPACK SIZECASE DIMENSIONSCUBECASE WEIGHTCASES/PALLETTIE X TIERSHELF LIFEUPCAVAILABILITY
8/5 oz clamshell15 5/16 x 9 13/16 x 12 13/16
1.113.25#8412 x 717 days0-32601-90028-1Year-round
9/1 lb clamshell23 1/4 x 12 3/4 x 13 3/4
2.3610.5#366 x 617 days0-32601-90264-3Year-round
Available in US and Quebec-compliant packaging.
Available inQuebec-CompliantPackaging!
· �Crunchy,�delicious�and�colorful The leaves from these petite heads of lettuce are the perfect option for salads, wraps, sandwiches, and more…
A long-time favorite of the regulars at our Carmel Valley Farm Stand, we’re now growing these delightful varieties for everyone. Specific varieties vary with the season, but each package will always include two heads of green heirloom lettuces and two heads of red heirloom lettuces
These beautiful whole heads of organic heirloom lettuces are hand-packed moments after harvest in our protective, easy-to-store clamshell.
Heirloom Excitement, Gourmet ConveniencePetite Farm Stand Lettuces
· Clamshell�Protection�New Petite Farm Stand Lettuce clamshell cradles the lettuce heads and protects them in the store and in the consumer’s fridge.
· Brand�Recognition�Consumers look for Earthbound Farm, the most trusted brand of organic produce
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1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • www.EBFarm.com
Pack Size 6 x 10 oz 12 x 10 oz
Case Dimensions 15" x 7.5" x 15" 21.75" x 14.75" x 10"
Unit Dimensions 7.19" x 7.19" x 4.82" 7.19" x 7.19" x 4.82"
Cube .98 1.86
Case Weight 5lbs 9lbs
Cases/Pallet 80 40
Tie x Tier 16 x 5 8 x 5
Availability Year-round Year-round
UPC 0 32601 03335 4 0 32601 03335 4
S P E C I F I C A T I O N S
What�is�an�“heirloom”�variety?An heirloom fruit or vegetable is a variety that’s usually older and is open-pollinated — that is, pollinated by insects, birds, wind, or other natural mechanisms, which allows the plant to produce its seeds naturally. When these seeds are planted, they will in turn produce the same plant as the parent.
Our organic heirloom lettuces offer uncommonly fresh flavor, plus vibrant colors and textures that contrast beautifully with classic salad standards like romaine.
· Easy�Merchandising�Easily merchandises into commodity shelving or wells – best placed near Earthbound Farm 3 ct. Romaine Hearts.
Merchandising�Petite�Farm�Stand�Lettuces
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • www.EBFarm.com
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com
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ToTal versaTiliTy and convenience!
These fresh, flavorful, nourishing baby leaves are tender enough to mix into a salad, press into a delicious juice, or toss right into a soup or stir-fry – no need to wash, chop or de-stem.
The possibilities are endless for year round enjoyment.
· Category Growth Sales of cooking greens are growing at 9.6% vs. a year ago, while organic cooking greens are growing at 8.5 times faster than conventional greens (64.4%).*
· Opportunity for Blends Most cooking greens today are single item SKUs. Consumers seek variety and ease of use from blended products. Organic cooking green blends are growing at 54.8%.**
*Source: AC Nielsen 52 week ending November 12, 2011
**Source: AC Nielsen 52 week ending August 20, 2011
· Unsurpassed Safety All Earthbound Farm salads are produced under an aggressive food safety program with pathogen tests at two points.
· Brand recognition Consumers want to know where their food comes from, and they look for Earthbound Farm, the most popular brand of organic produce.
· Flavorful and Nutritious A mix of tender leaves – baby spinach, baby red and green chards, and baby kales for a blend packed with powerful flavor plus powerful nutrients!
· Growing Appeal Food media and restaurant menus are driving the popularity of these versatile greens; enticing consumers to produce departments to try out the latest recipes.
Recipe Inside!
Earthbound Farm Power GreensSuperfood made super easy!
12 oz Bag 11 oz Clamshell
Pack Size 6 x 12 oz 6 x 11 oz
Case Dimensions 15.25" x 11.25" x 7.25" 16" x 13.1875" x 9.875"
Unit Dimensions 10.25" x 14.5" 12.75" x 7.875" x 3.25"
Cube 0.72 1.21
Case Weight 5.5lbs 5.25lbs
Cases/Pallet 99 81
Tie x Tier 9 x 11 9 x 9
Availability Year-round Year-round
UPC 0 32601 70930 3 0 32601 90265 0
Shelf Life 17 days 17 days
S P E C I F I C A T I O N S
Merchandise to Meet Your Needs With the options of a 12oz. bag or 11oz. clamshell, you have the flexibility to merchandise with salads and with bunched greens.
*If merchandised in wet rack, cooler must maintain 34–38°F
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • EBFarm.com
The Earthbound Farm Organic Power Meal provides the pure power of plant-based nutrition by combining perfect organic
greens, seeds, fruits, and clean-burning whole grains with fiber, antioxidants and plenty of taste. When good food’s this
great, it’s a joy to eat right. And a diet higher in plant-based ingredients is better for our health and the environment, too.
The Organic Power MealPowerfully delicious, complete, & ready-to-eat
Blueberry Quinoa Protein BalanceDelicious and satisfying Baby Spinach + Quinoa with sunflower kernels, dried blueberries, and balsamic vinaigrette
Cranberry Wheat Protein BoostFlavorful and filling Mixed Baby Greens + Whole Grain Bulgur Wheat and Wheat Berries with Garbanzo Beans, with dried cranberries, and red wine vinaigrette
Tomatillo Black Bean Protein EnergyZesty and delicious Baby Lettuces + Black Bean & Corn Salad with five-seed stone ground corn strips, dry-roasted salted sunflower kernels, and tomatillo vinaigrette dressing
NUTRIENT INFORMATION
Total fat: 21g if alldressing is used
High in these nutrients
VITAMIN
AVITAMIN
CIRONPROTEIN
5g
FIBER
7g
NUTRIENT INFORMATION
VITAMIN
APROTEIN
9g
FIBER
6gVITAMIN
CFOLATE
Total fat: 21g if alldressing is used
High in these nutrients
NUTRIENT INFORMATION
VITAMIN
APROTEIN
8g
FIBER
6gVITAMIN
CIRON
Total fat: 23g if alldressing is used
High in these nutrients
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • ebfarm.com
GLUTEN
FREEGLUTEN
FREE
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Blueberry Quinoa Protein Balance
Cranberry Wheat Protein Boost
Tomatillo Black Bean Protein Energy
Nutrition Facts Serving Size 1 container
Calories 350
Fat Cal. 210
Amount/Serving %DV* Total Fat 23g 35%
Sat. Fat 3g 15% Trans Fat 0g
Cholesterol 0mg 0% Sodium 550mg 23%
*Percent Daily Values (DV) are based on a 2,000 calorie diet.
Amount/Serving %DV*
Total Carb. 31g 10%
Fiber 6g 24%
Sugars 4g
Protein 8g
Vitamin A 160% • Vitamin C 35% • Calcium 10% • Iron 30%
(226g)
Nutrition Facts Serving Size 1 container
Calories 340
Fat Cal. 190
Amount/Serving %DV* Total Fat 21g 32%
Sat. Fat 3g 15% Trans Fat 0g
Cholesterol 0mg 0% Sodium 290mg 12%
*Percent Daily Values (DV) are based on a 2,000 calorie diet.
Amount/Serving %DV*
Total Carb. 37g 12%
Fiber 7g 28%
Sugars 12g
Protein 5g
Vitamin A 130% • Vitamin C 60% • Calcium 10% • Iron 30%
(226g)
Nutrition Facts Serving Size 1 container (226g)
Calories 360
Fat Cal. 190
Amount/Serving %DV* Total Fat 22g 34%
Sat. Fat 3g 15% Trans Fat 0g
Cholesterol 0mg 0% Sodium 520mg 22%
*Percent Daily Values (DV) are based on a 2,000 calorie diet.
Amount/Serving %DV*
Total Carb. 34g 11%
Fiber 6g 24%
Sugars 7g
Protein 9g
Vitamin A 190% • Vitamin C 45% • Calcium 10% • Iron 25%
Pack Size Blueberry Quinoa Protein Balance 6 ct/Salad & Topping 6.5 oz, Dressing 1.45 fl oz Cranberry Wheat Protein Boost 6 ct/Salad & Topping 6.5 oz, Dressing 1.45 fl oz Tomatillo Black Bean Protein Energy 6 ct/Salad & Topping 6.5 oz, Dressing 1.40 fl oz
Case Dimensions 15" x 91/2" x 91/8"
Unit Dimensioans 9" x 71/4" x 3"
Cube 0.7525
UPC# Blueberry Quinoa Protein Balance 0-32601-90260-5 Cranberry Wheat Protein Boost 0-32601-90261-2 Tomatillo Black Bean Protein Energy 0-32601-90262-9
Case Weight Blueberry Quinoa Protein Balance 4# Cranberry Wheat Protein Boost 4# Tomatillo Black Bean Protein Energy 4#
Cases/Pallet 108
Tie x Tier 12 x 9
Availability Year-round
Shelf Life 17 days
Product Specifications
I N G R E D I E N T SSalad: Organic baby lettuces (red & green romaine, red & green oak leaf, red leaf, lollo rosa, tango). The ingredients in each package may vary.Grain Packet: Water, organic corn, organic black beans, organic bell peppers, organic onion, organic rice vinegar, organic cornstarch, contains 2% or less of organic canola oil, organic chili powder (organic chili peppers, organic spices, salt, organic garlic), evaporated cane juice, organic dehydrated garlic, sea salt, organic spices. Sunflower Seeds: Organic sunflower kernels, salt.Topping: Organic stone ground white corn, organic sunflower oil or organic saf-flower oil, organic hemp seeds, organic brown flaxseed, organic poppy seeds, organic black sesame seeds, organic white sesame seeds, water, trace of lime.Dressing: Water, organic expeller pressed soy oil, organic soy puree (filtered water, organic whole soybeans, magnesium chloride, calcium chloride), organic tomatillos, organic white wine vinegar, organic cane sugar, organic cilantro, or-ganic green onions, natural flavors, salt, organic rice vinegar, organic cornstarch, organic avocado oil, organic parsley, organic garlic, organic lemon juice concen-trate, organic spices, organic jalapeno peppers, organic rice bran, organic garlic powder, xanthan gum, lactic acid, natural avocado flavor, organic dehydrated red bell pepper, organic dehydrated cilantro, ascorbic acid.
I N G R E D I E N T SSalad: Organic baby lettuces (red & green romaine, red & green oak leaf, red leaf, lollo rosa, tango), organic red & green chard, organic mizuna, organic aru-gula, organic mâche, organic frisée, organic radicchio. The ingredients in each package may vary.Grain Packet: Water, organic soft wheat berries, organic bulgur wheat, organic garbanzo beans, organic canola oil, organic cornstarch, contains 2% less of: organic lemon juice, sea salt, organic dehydrated garlic, organic spices.Topping: Organic dried cranberries (organic cranberries, organic sugar, organic sunflower oil).Dressing: Organic red wine vinegar, water, cold pressed organic olive oil, organic expeller pressed soy oil, organic cane sugar, organic onion, organic spices, or-ganic dehydrated garlic, salt, organic soy lecithin (soy), xanthan gum.
I N G R E D I E N T SSalad: Organic baby spinach.Grain Packet: Water, organic quinoa, organic cornstarch, contains 2% or less of: organic canola oil, sea salt.Topping: Organic dry roasted sunflower kernels, organic dried wild blueberries (organic wild blueberries, organic dried cane syrup, organic sunflower oil).Dressing: Organic balsamic vinegar (organic grape must, organic wine vinegar, organic caramel, sulfites), cold pressed organic extra virgin olive oil, organic expeller pressed soy oil, salt, organic soy lecithin (soy), xanthan gum.
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • ebfarm.com
The Power Meal is the Perfect LunchPeople expect a lunch salad to be either expensive or time consuming. And either way, many believe that for a lunch salad to be
satisfying and get you through the afternoon, it’s probably loaded up with toppings and ingredients that satiate but, on the whole,
are not very healthy at all. But the Earthbound Farm Organic Power Meal is a delicious, organic alternative to the typical lunch salad.
Earthbound Farm’s boldly flavored and strongly satisfying organic snack mixes are made in small batches with high quality ingredients. These dynamic new products capitalize on the consumer trend toward better-for-you foods that don’t require a compromise in taste and convenience. They’re destined to grab the attention and please the palate
of discriminating snackers in your store!
Small Batch Snacks with Big Bold Taste
1721 San Juan Highway • San Juan Bautista, CA 95045 • TEL (888) 624-1004 • FAX (831) 623-4988 • ebfarm.com
Sales of Organic Snacks are Growing! (source: Organic Trade Association’s 2011 Organic Industry Survey)
• Sales of organic snacks are growing at 7.2% (2010 vs 2009) while sales of conventional snacks grew just 4.3%.
• Sales of organic nuts are growing at an even stronger 17.8%.
The “Trail Mix” Category is Growing(source: Mintel Nuts and Dried Fruit, January 2011)
• The overall market for Nuts, Dried Fruit and Trail Mix was estimated at $6.6 billion in 2010.