New Present a Ion of Paints

8/6/2019 New Present a Ion of Paints

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Introduction

Paint is a very complex and versatile material,offering more challenges to the chemist than mostother products. It has been known in various formssince prehistory,

Paint is any liquid, quantifiable, or masticcomposition which after application to a substratein a thin layer is converted to an opaque solid film.


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Types ofPaints

Decorative: Major segments in decoratives include exteriorwall paints, interior wall paints, wood finishes and enameland ancillary products such as primers, putties etc.Decorative paints account for over 75% of the overall paint

market in India. *

Industrial : Three main segments of the industrial sectorinclude

Automotive coatings,

Powder coatings and

Protective coatings.


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Paint Industry

Product Sector

Industrial(30%)

Decorative(70%)

Coil Coating

PowderCoating

Automotive

Marine paints

High

Enamels

Distempers

Emulsion

Exterior coating

Organized(70%)

Unorganized

(30%)


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Components ofPaintsPrimeris a preparatory coating put on materials beforepainting. Priming ensures better adhesion of paint to the

surface, increases paint durability, and provides additionalprotection for the material being painted. It can also beused to block and seal stains, or to hide a color that is tobe painted over.

Emulsion paint is a water-based paint used for paintinginterior or exterior surfaces. Varnish and shellac providea protective coating without changing the color. They arepaints without pigment.Wood stain is a type of paint that is very "thin," that is, low

in viscosity, and formulated so that the pigment penetratesthe surface rather than remaining in a film on top of thesurface. Stain is predominantly pigment ordye andsolvent with little binder, designed primarily to add colorwithout providing a surface coating.


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Lacqueris usually a fast-drying solvent-based paint or varnish thatproduces an especially hard, durable finish. An enamel paint is apaint that dries to an especially hard, usually glossy, finish. Enamelpaints sometimes contain glass powder or tiny metal flakefragments instead of the color pigments found in standard oil-basedpaints. Enamel paint is sometimes mixed with varnish or urethaneto increase shine as well as assist its hardening process.

A glaze is an additive used with paint to slow drying time andincrease translucency, as in faux painting and Art Painting.

A roof coating is a fluid applied membrane which has elasticproperties that allows it to stretch and return to their original shapewithout damage. It provides UV protection to polyurethane foamand is widely used as part of a roof restoration system.

Inks are similar to paints, except they are typically made usingfinely ground pigments or dyes, and are designed so as not toleave a thick film of binder.


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Titanium oxide pigment accounts for the largest use of the element.Titanium paint is an excellent reflector of infrared, and isextensively used in solar observatories where heat causes poorseeing conditions.

Anti-graffiti coatings are used to defeat the marking of surfaces bygraffiti vandals. There are two categories, sacrificial and non-bonding. Sacrificial coatings are clear coatings that allow theremoval of graffiti, usually by pressure washing the surface withhigh-pressure water, removing the graffiti, and the coating (hence,sacrificed). They must be re-applied afterward for continuedprotection. This is most commonly used on natural-lookingmasonry surfaces, such as statuary and marble walls, and onrougher surfaces that are difficult to clean. Non-bonding coatingsare clear, high-performance coatings, usually catalyzedpolyurethanes, that allow the graffiti very little to bond to. After thegraffiti is discovered, it can be removed with the use of a solventwash, without damaging the underlying substrate or protectivecoating. These work best when used on smoother surfaces, andespecially over other painted surfaces, including murals.


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Anti-climb paint is a non-drying paint that appears normal whilestill being extremely slippery. It is usually used on drainpipes andledges to deter burglars and vandals from climbing them, and is

found in many public places. When a person attempts to climbobjects coated with the paint, it rubs off onto the climber, as well asmaking it hard for them to climb.


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PAINT INDUSTRY GLOBAL VIEW

Global demand for architectural paints will grow 3.9 percentannually through 2011.

Gains will be paced by developing Asia/Pacific countries,especially China and India. Water-based paints will continue to

supplant solvent-based types to claim 73% of demand.

This study analyzes the 17.8 million metric ton world architecturalpaint industry. It presents historical demand data for the years

1996, 2001 and 2006, and forecasts for 2011 and 2016 by paintformulation (water-based, solvent-based); market (residentialconstruction, nonresidential construction); end user (professional,consumer/DIY); world region (e.g., Asia/Pacific, North America,Western Europe); and for 23 major


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HOWAREWEAT THE BENEFIT ?

Emergingmarkets to see mostrapidgains indemand

As was the case over the past decade, the most rapid gains willarise in the worlds emerging markets, most prominently in Asia.

Gains in Asia are based primarily on continued healthy expansionin the large Chinese and Indian markets. *

DIY paint jobs togainmarket share indeveloping world

In most developing countries, the existing DIY sector representsless than 20 percent of the overall architectural paint market.*


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THE PANAROMIC DEMAND !!!

WorldArchitectural Paint Demand*(21.5 million metric tons, 2011)

Asia/Pacific 30%

North America 23%

Western Europe 21%

Other Regions 26%

30.00%

23.00%

21.00%

26.00%

Asia/Pacific

North America

Western Europe

Other Regions


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THE GREAT INDIANSTORY

Market growth of about $200 - $400 million per year is expected

over the next five decades.

Per Capita consumption of paint in India is 1 Kg compared to15 25 kg in the developed countries.

Growth rate in the organized sector expected to be 15 to 17%per annum.*

. India's share inthe world paintmarketis just 0.6%.

Top organized players includeAsian Paints (30% market share),

Kansai Nerolac (20% market share),

Berger Paints (19% market share) and

ICI (12% market share).


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ASIAN PAINTS 30.00%

KANSAI NEROLAC 20.00%

BERGER 19.00%

OTHER PAINTS 12.00%

INDIAN MAJOR P AY RS

ASIAN PAINTS

KANSAI NERO

AC

BER

ER

OTHER PAINTS

Thetotalvolumeofthemarketis600,000MT.


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Market Size

Segment 2008-08 2013-14

DecorativePaints

13,000,000 21,906,000

Industrial

Coating

N/A N/A

AutoCoating

62,000 96,600

OtherIndustrialCoating

2,78,000 4,27,000

Total 13,340,000 22,430,400


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SWOT ANALYSIS:-

Strengths

Imp of brand image as barriers to new entrants

Good technology backup.

Weakness

Raw materials scarcity

Requirement of high working capital

Real estate in a depression phase.

Opportunities

Fiscal incentives provided by Government.

Commodity to fmcg

Rise in disposable income

Threats

Forei n com anies enterin as sole la ers


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MarketFeasibility

The Indian paint industry is a Rs 49 billionsector.

GDP growth is higher, the paint sector will

benefit and vice versa

Highly price sensitive & cyclical

Demand arises in Festive Season

Change in demand patterns over the years

The estimated market size is 2.5 billion USD


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The unorganized sector controls around 35% of the paintmarket, with the organized sector accounting for the balance.In the unorganized segment, there are about 2,000 units

having small and medium sized paints manufacturing plants .


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Prospects

The market for paints in India is expected to grow at 1.5 times to2 times GDP growth rate in the next five years. With GDPgrowth expected to be over and above 7% levels, the top threeplayers are likely to clock above industry growth rates,especially given the fact that protection that was available tounorganized players has come down significantly .

Decorative paints are expected to witness higher growth going

forward. The fiscal incentives given by the government to thehousing sector have benefited the housing sector immensely.This will benefit key players in the long term

APART FROM ALL *


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Paintis made up of

Pigments are granular solids incorporated into the paint tocontribute color, toughness, texture or simply to reduce the cost of

the paint. Alternatively, some paints contain dyes instead of or in

combination with pigments.

Fillers are a special type of pigment that serve to thicken the film,support its structure and simply increase the volume of the paint.

Fillers are usually made of cheap and inert materials, such as

diatomaceous earth, talc, lime,baryte, clay, etc.


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Binder or vehicle

The binder, commonly referred to as the vehicle, is the actual

film forming component of paint. It is the only component thatmust be present; other components listed below are includedoptionally, depending on the desired properties of the cured film.The binder imparts adhesion, binds the pigments together, andstrongly influences such properties as gloss potential, exterior

durability, flexibility, and toughness.

Binders include synthetic or natural resins such as acrylics,vinyl-acrylics, vinyl acetate/ethylene (VAE), polyurethanes,polyesters, melamine resins epoxy, or oils

Binders can be categorized according to drying, or curingmechanism. The four most common are simple solventevaporation, oxidative crosslinking, catalyzed polymerization,and coalescence.


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Additives

Besides the three main categories of ingredients, paint can have awide variety of miscellaneous additives, which are usually added invery small amounts and yet give a very significant effect on theproduct. Some examples include additives to modify surface tension, improve flow properties, improve the finished appearance, increase wet edge, improve pigment stability, impart antifreeze properties, control foaming,

control skinning, etc. Other types of additives include catalysts, thickeners, stabilizers,emulsifiers, texturizers, adhesion promoters, UV stabilizers, flatteners(de-glossing agents), biocides to fight bacterial growth.


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Pigments are made up of

Most pigments are mixed with a carrier to keep the pigmentevenly disturbed during application, to aid in application to theskin and to inhibit the growth of pathogens. The followingcarriers are considered to be safe if made up one or acombination of the following ingredients.y Ethyl Alcohol (ethanol)y PurifiedWater

y Witch Hazely Listeriney Propylene Glycoly Glycerine (glycerol)Carriers may also be made up of the following ingredients.

These ingredients are not as safe for tattoos as they can causeburns, and/or are toxic.y DenaturedAlcoholsy Otheralcohols (such as methyl alcohol, methanol,isopropyl alcohol, rubbing alcohols)y Ethylene Gycol (alsoknown as antifreeze)y Aldehydes, such as formaldehyde andgluteraldehyde


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Pigments, which are finely ground particles orpowdersthat are dispersedin paints, provide colorand hiding;

Pigmentis manufacturedby the followingchemicals

Cadmium pigments: cadmium yellow, cadmium red, cadmiumgreen, cadmium orange

Carbon pigments: carbon black (including vine black, lampblack), ivory black (bone char)

Chromium pigments: chrome yellow, chrome green

Cobalt pigments: cobalt violet, cobalt blue, cerulean blue,

aureolin

Copperpigments: Han purple, Egyptian blue, Paris green,verdigris, viridian

Ironoxide pigments:

sanguine, caput mortuum, oxide red, redochre, Venetian red, Prussian blue


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Clay earth pigments (iron oxides): yellow ochre, raw sienna burntsienna, raw umber, burnt umber.

Lead pigments: lead white, cremnitz white, Naples yellow, red lead

Mercury pigments: vermilion

Titanium pigments: titanium yellow, titanium beige, titanium white,

titanium black

Ultramarine pigments: ultramarine, ultramarine green shade

Zinc pigments: zinc white, zinc ferrite


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One ofthe majorpigmentdeveloped and soldis the Ultramarine blue pigment

Ultramarine Blue is a very useful paint pigment for almost all type of surface

coatings. The general class of stoving enamels is another case where the pigmentscan be useful, both for the ease of dispersion and heat stability. Where these areused for external work, the best quality stoving finish can give chemical resistanceto acid attack, and a notable application here is in flamboyant effect which can beachieved using a lightly pigmented Ultramarine film over an aluminum undercoat.Machinery finishes and toy enamel, where alkali resistance & lack of toxicity areneeded Ultramarine blue is popularly used.

Chemcals usedin preparing a pigment are :-

Calcium,Zeolite,

Sodium sulfide,Sulfur,Acetone,Acetonitrile,Ammonia,Carbon disulphide,Dimethyl sulfoxide,ethanol,


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Methanol,Pyridin,Tetrahydrofuran,Dimethyl formamide,

Propanol

Other chemical ingredients in different types of pigments :

Cadmium sulfide

CaCr


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Oppurtunitites in PaintIndustry

Industry players are positive and confident on seeing positive growth numbers in

2010 and 2011.

Mature markets such as Australia, South Korea and Japan may have lowermarket growth but high paint consumption per capita which indicates that it is arather saturated market. Areas of opportunities in these countries lie in the form ofhigh value coatings exhibiting higher performance attributes or to be used in

niche applications,

The terms green chemistry, nanotechnology and smart coatings are the current buzz

words and formulators are finding ways to couple these 3 technologies together to

produce coatings that are not just environmentally friendly but also able to enhancesustainability.


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The marine, yacht and offshore coatings market was a mixed bag in2009. While certain segments were soft, other areas, particularlynewbuilding and offshore, offered growth opportunities.

Geographically, the Asia-Pacific region comprises the largestmarket for marine coatings. According to McRae, Global MarketingDirector of Sherwin-Williams, nearly 70%of the market is now in theAsia-Pacific region.

New Present a Ion of Paints

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