• To become a one stop wholesale distribution hub for
construction and home related products.
• Expand and facilitate trading between China and Africa,
housing quality products at exceptional prices.
Our Vision
Euromonitor 2016
Home & Garden
0
2000
4000
6000
8000
10000
12000
14000
2015 2016 2017 2018 2019 2020
ZAR
Mill
ion
Home and Garden Specialist Retailers Forecasts: Outlets and Selling Space 2015-2020
Outlets Selling Space
2015 2016 2017 2018 2019 2020
Value sales ZAR million 21907.9 23037.6 24164.1 25159.7 26118.3 27024.6
0
5000
10000
15000
20000
25000
30000
ZAR
Mill
ion
Table 3: Electronics and Appliance Specialist Retailers Forecasts: Value Sales 2015-2020
Euromonitor 2016
Electronics & Appliances
• HOME AFRICA Mall
• BUY’ n BUILD Design and Build Centre
• BUY’ n BULK Wholesale Depot
• HOME AFRICA Exhibitions
• HOME AFRICA Media
• HOME AFRICA Online
Home Africa Portfolio
In Roodepoort, Johannesburg, Home Africa is close to
major transport and business hubs. It offers a large
home design, décor and build experience which serve
B2B and B2C markets. Home Africa is a one stop mall
for all things home and build.
Number of Stores: 180
Entrances: 3
Total Land Area: 150000m2
Total Rental Area: 60000m2
Number of Car Park Lots: 3000
Home Africa Mall
Why Home Africa?
1. Largest home and décor mall in Africa – 60,000M2 of retailspace, hundreds of shops!
2. South Africa’s only factory outlet mall for home and décorproducts
3. Official partnership with China’s Ministry of Commerce toassist with sourcing, financing and negotiations
4. Onsite warehousing, after sales, repairs and logistics services
5. One-of-a-kind shopping experience with wholesale and retailunder one roof
6. Unique tenant mix of local and Chinese brands
7. Nationwide marketing campaign across TV, billboards, radio,and online channels
Home Africa Interior
Customer segment Example customer PriceConsistentorders and
MOQs
Retail• Families• DIY• Bakkie Builders
High No
Small MediumEnterprises/Developers
• Contractors• Construction Companies
Medium Yes
Wholesale
• Independents• Big Chains• Buying Groups• Corporates
Low Yes
Target Clientele
• Product Sourcing
• Private label products
• Price negotiations
• Quality Control
Home Africa Services
Home Africa Pty Ltd
China office South Africa HQ
• National sales• Obtaining certifications• Logistics• Shipping, customs and
clearing• After Sales Services
Buy’n Build and Buy’n Bulk are 2 new wholesale offerings exclusive to
the Home Africa Mall. Both stores offer an extensive range of Home,
DIY, Build and Décor products directly to the trade. While B2B is the
primary focus the stores will also cater to the B2C market.
Exclusive to Home Africa
The Home Africa Mall
offers an extensive
7000m2 exhibition and
showroom space for many
of the factories in China,
allowing our team to
display merchandise to
interested buyers.
Home Africa Exhibitions
• Loyalty & Conversion programs
• Events
• Social Media
• Digital
• Promotions
• Supplier Lists Growth
• Build Brand Awareness
• Drive Email Marketing Subscriptions via e-catalogues
• Follow Up CRM Strategy
Home Africa Media
• Recently concluded an exclusive partnership with takealot.com, one of the
largest online selling platforms in South Africa.
• It is the most successful online shopping destination in Africa and will allow
your brands and products to be immediately available to millions of customers
across South Africa.
Home Africa + takealot.com