01 NEW PARTNER TRAINING AGENDA Objective: Equip you to… n Book and hold your first five $400 + appointments n Begin building your client re-order business n Recoup your initial investment by earning your Quick Start Bonus n Promote to Style Partner, earn an extra $250 Bonus and maximize your future earning potential 9:00 a.m. – 9:30 a.m. Segment 1: Welcome 9:30 a.m. – 10:00 a.m. Segment 2: 90-Day Business Plan 10:00 a.m. – 10:30 a.m. Segment 3: Book Client Appointments 10:30 a.m. – 10:45 a.m. Break 10:45 a.m. – 12:30 p.m. Segment 4: Our Products 12:30 p.m. – 1:30 p.m. Lunch 1:30 p.m. – 3:00 p.m. Segment 5: Measuring Certification 3:00 p.m. – 3:15 p.m. Break 3:15 p.m. – 4:00 p.m. Segment 6: Build Clients for Life 4:00 p.m. – 4:30 p.m. Segment 7: Build a Team 4:30 p.m. – 5:00 p.m. Segment 8: Next Steps New Style Advisor Workbook 2011
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01NEW PARTNER TRAINING AGENDA
Objective:
Equip you to…
n Book and hold your first five $400 + appointmentsn Begin building your client re-order businessn Recoup your initial investment by earning your Quick Start Bonusn Promote to Style Partner, earn an extra $250 Bonus and maximize your future
earning potential
9:00 a.m. – 9:30 a.m. Segment 1: Welcome
9:30 a.m. – 10:00 a.m. Segment 2: 90-Day Business Plan
10:00 a.m. – 10:30 a.m. Segment 3: Book Client Appointments
I just started a business with J.Hilburn. We make men’s custom shirts and other clothing using the finest fabrics, and world-class construction at incredibly affordable prices. Check us out at www.jhilburn.com.
I know you’re a sharp dresser so I immediately thought of you. I’d love your thoughts. I can save you time and money.
I’ll be in your area Tuesday or Thursday afternoon from 1 to 3 p.m.. I’d like to come by your office and show you more. Which day works best for you?
Our Proven Booking Formula
1. Share Who You Are and Why You’re Calling
2. Flatter
3. Share What You Offer
4. Set the Appointment
HOMEWORK
OUR PRODUCTS
Notes:
Luxury Within ReachBook Client Appointments
High Quality
Low Quality
Inexpensive Expensive
08 09OUR PRODUCTSOUR PRODUCTS
FABRICCRAFTMANSHIP
FEATURESFIT
Notes:
Our Signature Shirt Components
Notes:
Place Order
Shirt SewnPattern Design
Shipped to J.Hilburn
Fabric Cut
Shipped to You You Deliver Shirt
Sent to Master Tailor
In Production for 3-4 Weeks
In Transit
Quality Checked
Signature Shirt Craftsmanship
10 11OUR PRODUCTS
Notes:
Anatomy of a Custom Shirt
OUR PRODUCTS
Notes:
COLORSWhites, Pinks,
Lavendars, Blues, Darks
PATTERNSolids, Stripes, Checks
PRICEBlue, Brown,
Burgundy, Black Label
FABRIC
TEXTUREBroadcloth, Pinpoint,
Oxford, Twill,Herringbone
Four piece collars for stable, yet supple fit
20-22 stitches per inch single needle tailoring for smooth, even seams
Measurements are taken to create a unique pattern for
a personalized fit
Personalized Style
Precise pattern matching wherever
possible on the cuff, seams, and
pockets
Double stack buttons for
durability and ease of buttoning
12 13
Straight(CO-1)
Classic(CO-2)
Spread(CO-3)
(CO-17)
Cutaway(CO-4)
(CO-15)
(CO-5)
(CO-7) (CO-8)
(CO-6)
Banded(CO-10) (CO-12)
V-Shaped (PK-4)
FrenchMiter (CU-3)
FrenchSquare (CU-9)
Miter (CU-1) Miter (CU-2) Round (CU-4)French
Round (CU-6)Double Button
Square (CU-7) (CU-10) (CU-14)Western(CU-11)
OUR PRODUCTSOUR PRODUCTS
Features Features
Collar Styles
Placket Styles
Pocket Styles
Cuff Styles
Back Pleat Styles
14 15
+8” +8”
+6” +6”
+4” +4”
+6” +6”
Normal
Tailored
+6”
+4” +8”
+6”+6”
+4” +8”
+6”
Euro
Comfort
Sleeve
NarrowerBody
StandardSleeveOpening
NormalBody
Sleeve
NormalBody
ComfortBodySleeve
Opening
OUR PRODUCTS OUR PRODUCTS
FABRICCRAFTSMANSHIP
FEATURESFIT
Notes:
Our Signature Trouser ComponentsShirt Fits
Fit Adjustments to ChestHigher armhole
& narrower sleeveNarrower
body
Euro +4” (Fit-1) Tailored +6” (Fit-2)
Normal +6” (Fit-3) Comfort +8” (Fit-4)
Higher armhole& narrower sleeve
Normalbody
Standard sleeve
openingNormal body
Comfort body
Slightly larger sleeve opening
16 17OUR PRODUCTSOUR PRODUCTS
Notes:
Trouser Craftsmanship
Sits at waist
Fuller seat and thigh
Sits just below the navel
Not baggy or tight
through the seat and
thigh
Sits on the hips
Slimmer legs
Contoured waistband
Not baggy or tight through the seat and thigh
Sits on the hips
ClassicTraditional Fit
EuroFashion Forward
Tailored Modern Fit
SportCasual Fit
Trouser Fits
French fly waistband forsupport and eases tension
across front of trouser
Reinforced saddle
Extended tab waistbandfor finished look
Busted back waistband for easy alterations and comfort Fully constructed waistband
helps prevent waistband roll
All wool trousers are lined to knee for ease of wearOutseam
Fully constructed
18 19OUR PRODUCTS OUR PRODUCTS
Notes:
COREFine Italian Wools
Everyday Performance
Lightweight
Luxurious
SEASONAL Cotton
Linen Blends
Flannels
Corduroy
Trouser Fabrics Own Your Clients Closet
20 21OUR PRODUCTSOUR PRODUCTS
Set a ______________________________ goal before each appointment.
Don’t _________________ clients.
Step 1: Set the Tone n Ask questions n Share your commercial
Step 2: Build Your Client’s Measurement Profilen Ask height/weight n Get 3 initials n Get off-the-rack size n Take measurements
Notes:
Notes:
Step 3: Guide the Buying Processn Start with shirts n Move to trousersn Add-on
Step 4: Take the Order and Explain the Delivery Process.
Notes:
Notes:
The Appointment The Appointment
22 23CLIENT PERSONAL MEASUREMENT PROFILE
QUICK CHECKS AND FIT CHARTS
MEASUREMENTPROFILE
NOTES
Partner Name/NumberDate
Client Name
Height Weight Initials Off the Rack Shirt Size Off the Rack Coat Size
MEASUREMENTSShirt
*Taken to the 1/4”
Shirt*Taken to the 1/4”
Shirt*Taken to the 1/4”
Shirt*Taken to the 1/4”
Shirt*Taken to the 1/2”
Shirt*Taken to the 1/2”
Shirt*Taken to the 1/2”
Trouser*Taken to the inch using the belt tool
Trouser*Taken to the 1/2”
Trouser*Taken to the 1/2”
Shirt*Taken to the 1/4”
Coat*Taken to the 1/2”
Shirt and Coat*Taken to the 1/2”
Shirt and Trouser*Taken to the 1/2”
(Actual) (+ 1/2”)
*Round up to the nearest inch
Overarm-ChestDifference
(B-C)
A) NECK
B) OVERARM
C) CHEST
D) SHIRT WAIST
E) HIPS
F) SHOULDER
G) RIGHT SLEEVE
H) LEFT SLEEVE
I) RIGHT WRIST
J) LEFT WRIST
K) SHIRT LENGTH
L) TROUSER WAIST
M) RIGHT OUTSEAM
N) LEFT OUTSEAM
Watch
Watch
TROUSERSIf Client’s Height is:
Minimum Outseam should be:
Maximum Outseam should be:
5’ 8”
39”
41”
5’ 7”
38.5”
40.5”
5’ 6”
38“
40”
5’ 9”
39.5”
41.5”
5’ 10”
40”
42”
5’ 11”
40.5”
43”
6’0”
41”
43.5”
6’1”
41.5”
44”85% of men should fall within these ranges
6’2”
42”
44.5”
6’3”
42.5”
45”
6’ 4”
43”
45.5”
6’ 5”
43.5”
46”
SHIRTSIf Client’s Height is:
Shirt Length should be:
Long Sleeve Length should be:
Short Sleeve Length should be:
5’ 8”
30”
34.5”
19”
5’ 9”
31”
35”
19.5”
5’ 10”
31.5”
35.5”
20”
5’ 11”
32”
36”
20.5”
6’0”
32.5”
36.5”
21”
6’1”
33”
37”
21.5”Tolerance: +/- 1.5”
6’2”
33.5”
37.5”
22”
6’3”
34”
38”
22.5”
6’ 4”
34.5”
38.5”
23”
6’ 5”
35”
39”
23.5”
Tolerance: +/- 1” Tolerance: +/- 1.5”
36”
17.75
38”
18.5”
40”
19.25
42”
20”
44”
20.5”
46”
21”
47”
21.75
48”
22.5”
50”
23”
51”
23.25
52”
23.5”
If Client’s Chest is:
Shoulders should be:
COATS
*To wear the Tailored Fit, we recommend for the shirt waist to be at least 2” less than chest**If the shirt waist is greater than the chest, we currently do not offer a fit
6” to 8“
Classic or Tailored*
9”
Classic
10” to 11”Classic,
increase coat size 1”
If Overarm minus Chest is:
Recommended Fit is:
32” to 34.25”
5’4” to 5’7”
Short
34.5” to 36.25”
5’8” to 5’11”
Regular
36.5” to 38”
6’0” to 6’3”
Long
If Shirt Sleeve Length is:
and/or
If Client’s Height is:
Recommended Length is:
Front View
A
CB
D
K
E
I J
Back View
GH
F
Front View
L
E
M N
SHIRTNormal Tailored European Comfort Other
TROUSERClassic Tailored European Sport
COAT
SIZE
FIT Classic Tailored
LENGTH Short Regular Long
BUILD CLIENTS FOR LIFE
What to take with you:
Check the Fit:
n Collar: _______________________
n Shoulders: _______________________
n Sleeve Length: _______________________
n Length: _______________________
We can deliver a shirt that’s too _____________, but not one that is too _____________.
_______________________ takes care of most minor issues.
Notes:
Present the Box:
Build Clients for Life
Lifetime Client Value - The Delivery
24 25BUILD A TEAM
You Your Team
Level 1 4%
Level 2 3%
Level 3-6 2%
+
Earn More with a Team
BUILD A TEAM
Monthly Commission
leVel teaM siZe neW aPPointMents 5 client reorDers VoluMe solD coMMission Monthly coMMissionYOU 1 5 5 $3,000 28% $840