New mortgage offering to boost growth ICA Gruppen Capital Markets Day, December 11, 2019 Marie Halling CEO ICA Bank
New mortgage offering
to boost growth
ICA Gruppen Capital Markets Day, December 11, 2019
Marie HallingCEO ICA Bank
A complete offering
of financial services
making everyday a
little easier
ICA Bank = an everyday bank…
Customers
Delivering a
superior digital
experience
Launching a
new mortgage
offering
840k
2
SQI* 2019 No 2
SQI=Swedish Quality Index
…making every day banking a little easier
We offer a wide array of financial services
within lending, saving, payments and
insurance for the ICA customer.
ICA Bank Corporate is a tailor
made corporate bank for
ICA retailers and ICA stores.
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ICA Bank also
strengthens customer
loyalty to the ICA stores
and reduces the stores’
and ICA Gruppen’s
transaction costs
ICA Bank - together with
Ålandsbanken, Ikano Bank,
Söderberg & Partners and
Borgo - has signed an
agreement to establish a joint
mortgage platform on the
Swedish market.
ICA Bank will have the most
digital mortgage application
process in the market –
enhancing the customer
experience
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Introducing a new mortgage offering on the Swedish market…
Through the agreement,
ICA Bank will:
→ Increase market share in
a SEK ~3,300 billion
market
→ Strengthen the overall
customer offering, where
a competitive mortgage
offering is an important
component
→ Further build customer
loyalty with a broader
offering
..that will increase long term loyalty to the bank and ICA
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Increases share of wallet
Strengthens our wanted position on the
market to deliver on “everyday finance”
Incentives customers to broaden the ICA
relationship – increased bonus and better
mortgage pricing based on spend and loyalty
to ICA (new loyalty program)
..and will introduce the most digital mortgage application
process on the market 2020…
6
“Piece of cake”
→ More user-friendly
application process improves
customer experience
→ Simplified application using
pre-populated data
→ Minimal level of physical
documents
→ Dynamic and transparent
pricing presented to the
customer
TARGET
→ Conduct transfer from
SBAB to Ålandsbanken
→ Continued volume
growth
ENABLERS
→ Implementation of
simplified pricing model
→ Proactive targeting of
customer base
→ Strengthened value
offering
Major improvement in SQI* 2019 – solid customer trust
76,9
73,8
73,3
72,4
71,5
71,3
70,1
67,4
67,3
65,8
59,7
59,6
Bank 1
ICA Bank 2019
Bank 2
Bank 3
Bank 4
Bank 5
ICA Bank 2018
Bank 6
Bank 7
Bank 8
Bank 9
Bank 11
7
SQI index retail banks
→ Largest increase in customer satisfaction
→ Market leading in reliability, customer
care and ease of use
→ Perceived as high level of service and
accessible
→ Products and services for the customers’
needs while perceived as best value for
money
→ Largest share of customers that prefer
digital banking
*SQI=Swedish Quality Index
Consumer loans –
strong growth with good profitability
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→ SQI no. 1 for consumer loans
→ Digital and data-driven customer
and credit process
→ Responsible and good credit-
management – within lower-risk
segments
→ Larger growth than market with
positive growth in margin
Consumer loans portfolioBnSEK
6,4 6,7
8,4
9,6
11,2
2015 2016 2017 2018 2019Sept
SQI=Swedish Quality Index
ICA Insurance – continued good growth
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Premium volumes ICA InsuranceMSEK
ICA InsuranceTotal number of customers
174 000
24
249
345
489
555
2015 2016 2017 2018 2019June
10
→ Customer friendly digital solutions
to make every day a little easier
→ Further increased customer satisfaction
during 2019 – a good foundation to
stand on
→ Mortgage will increase loyalty and long
term profitability
→ Continued volume growth within both
insurance and banking
Good potential for further growth
and profitability
Forward-looking statements
This presentation contains forward-looking statements. Such statements are subject to risks
and uncertainties as various factors, many of which are beyond the control of ICA Gruppen AB
(publ.), may cause actual developments and results to differ materially from the expectations
expressed in this presentation.
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Disclaimer