INTRODUCTION CONSUMER SATISFACTION MEANING CONSUMER satisfaction means taking complete care of CONSUMER by giving them complete knowledge about the product and about all the feature of that particular product CONSUMER satisfaction is the end result of your interaction with the CONSUMER. By giving the best CONSUMER service and making sure that the CONSUMER was given the best resolution at the end of the call, then we can say that the CONSUMER is satisfied even if it's not verbally said. According to me CONSUMERs are those who pay (salary). Satisfaction is the key to hold the CONSUMER for future business. Complete knowledge must be given; each and every query must be clarified by the seller. If a CONSUMER remembers you for future business then we can say that CONSUMER is satisfied. DEFINITION 1
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
INTRODUCTION
CONSUMER SATISFACTION
MEANING
CONSUMER satisfaction means taking complete care of CONSUMER by giving
them complete knowledge about the product and about all the feature of that particular product
CONSUMER satisfaction is the end result of your interaction with the CONSUMER.
By giving the best CONSUMER service and making sure that the CONSUMER was given the
best resolution at the end of the call, then we can say that the CONSUMER is satisfied even if
it's not verbally said.
According to me CONSUMERs are those who pay (salary). Satisfaction is the key to
hold the CONSUMER for future business. Complete knowledge must be given; each and every
query must be clarified by the seller. If a CONSUMER remembers you for future business then
we can say that CONSUMER is satisfied.
DEFINITION
According to Harold E Edmondson “CONSUMER satisfaction” is defined as "the
number of CONSUMERs, or percentage of total CONSUMERs, whose reported experience with
a firm, its products, or its services (ratings) exceeds specified satisfaction goals.".
CONSUMER satisfaction is defined by whether the CONSUMER chooses to do
business with you or your company in the future. Many factors play a role in CONSUMER
satisfaction, including CONSUMER service, product quality and the ease of doing business.
1
Companies must consider CONSUMER satisfaction as an important role in the lifetime value of
a CONSUMER.
CONSUMER satisfaction, a term frequently used in marketing, is a measure of how
products and services supplied by a company meet or surpass CONSUMER expectation. In a
survey of nearly 200 senior marketing managers, 71 percent responded that they found a
CONSUMER satisfaction metric very useful in managing and monitoring their businesses.
It is seen as a key performance indicator within business and is often part of a Balanced
Scorecard. In a competitive marketplace where businesses compete for CONSUMERs,
CONSUMER satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy.
SEVEN STEPS:
Encourage face-to-face dealings.
Respond to messages promptly and keep yours clients informed.
Be friendly and approachable.
Have a clearly-Defined CONSUMER service policy.
Attention to details.
Anticipate your client’s needs and go out of your way to help them out.
Honor your promise
MEANING OF CONSUMER SERVICE
Serving your CONSUMER with a smile on your face, even when things don’t go right.
DEFINITION OF CONSUMER
2
A person, company or other entity which buys goods and services produced by
another person, company or other entity.
One who regularly or repeatedly makes purchases of a trader, a purchase a buyer.
DEFINITION OF CONSUMER SERVICE
According to Jack Speer “Excellent CONSUMER service is the process by which your
organization delivers its services or products is way that allows the CONSUMER to access them
in the most efficient, fair, cost effective and humanly satisfying and pleasurable manner
possible”.
CONSUMER service is a common term we are familiar with which means one who aids
or provides helps to the purchase of goods and service.
SIX COMPETITIVE ADVANTAGES THROUGH CONSUMER SATISFACTION:
3
Customer satisfaction
Profit GrowthCorporate performance
New product
innovation
One stops shopping
Word or month
Loyalty in crises
Higher price
Repeat buying
ADVANTAGE
CONSUMER comments, suggestions and response about a company’s products, business
practices and CONSUMER service orientation are one of the biggest advantages of
CONSUMER feedback surveys. Critical input and answer can help a company to develop better
CONSUMER relation programs.
DISADVANTAGE
CONSUMER feedback surveys and questionnaires can sometimes be too scientific and
methodical to capture to humane instincts and traits of consumer. Rigorous analysis and interpret
ion of feedback and answers provided by CONSUMERs might not provide the right kind
insights that business not to better serve CONSUMER.
IMPORTANCE
Since sales are the most important goal of any commercial enterprise. It become
necessary to satisfy CONSUMER for CONSUMER satisfaction it is necessary to establish and
maintain certain important characteristics like:
a) Quality
b) Fair prizes
c) Efficient delivery
d) Good CONSUMER handling skills
e) Serious consideration of consumer complaints
Satisfaction is the feeling of pleasure or disappointment attained from comparing a
product perceived performance (outcome) in relation to his or her expectations. The
4
CONSUMER is dissatisfied. If the performance matches the expectation, the CONSUMER
satisfied. If the performance exceeds expectations the CONSUMER is highly satisfied.
BENEFITS
SCOPE OF THE STUDY
1. The Research was carried out to find the factors which influence CONSUMER
Satisfaction level to a maximum level.
2. The study projects that CONSUMER Satisfaction level change with the change in various
factors like evaluating and change during the delivery of vehicles and after sale
evaluation.
5
Increased repeat purchase
Customer satisfaction
Increased
referrels
Reduced switchin
g to competit
ors
reduced price
sensitivity
Increased profit
Increasd Revenue Reduced Cost
3. The study mainly on Mahindra XYLO Car with the comparison brought out which shows
the range of R15.
4. This research is an attempt to provide feedback to Mahindra Car and the showroom
dealers, so that they can bring out changes in various department of their organization
that which will help them in becoming a number 1 motorcycle brand company in India.
5. The study here targets on CONSUMER Satisfaction towards Two-Wheeler specifically
related to Mahindra XYLOwhich is obtained from the survey.
6. The study underwent is related to urban areas and semi-urban areas at Chithradurga town.
OBJECTIVES OF THE STUDY
1. To Study about Mahindra AC Motors.
2. To Study the CONSUMER Preference towards Mahindra Xylo Car.
3. To Evaluate the Satisfactory level of CONSUMERs towards Mahindra Car with special
reference to Mahindra Xylo Car.
4. To analyze the performance of Mahindra Xylo Car.
5. To Study about the factors influencing the selection of R15 Cars.
6. To Identify and analyze the Comparison between Maruthi and Tata Super Cars.
7. To Study the Survey result and provide some Valuable Suggestion for the better Sale of
Mahindra Xylo Car.
LIMITATIONS OF THE STUDY
1. Present research is geographically restricted to Chithradurga town only. Hence the result
cannot be exploited to other places.
6
2. One of the biggest limitations with the project work is the Time factor.
3. Another limitation was with the Language. Since the people I interviewed were both
literate and also illiterate there was a problem in language in making them understand.
4. The sample size is small due to insufficient time allotment.
5. The seriousness of the respondent and the ability to justify the answers were also one
among the limitations.
6. The study is restricted only to the organized sector of two-wheeler industry.
RESEARCH METHODOLOGY
MEANING OF RESEARCH
Research is composed of two syllables, a prefix re and a verb search.
Re means again, anew, over again.
Search means to examine closely and carefully, to test and try, to probe.
The two words form a noun to describe a careful and systematic study in some field of
knowledge, undertaken to establish facts or principles.
Research is an organized and systematic way of finding answers to questions.
RESEARCH DEFINITION
"Research is a process of steps used to collect and analyze information to increase our
understanding of a topic or issue". It consists of three steps: Pose a question, collect data to
answer the question, and present an answer to the question.
-“Creswell”
7
RESEARCH PROCESS
Choosing the research problem
Review of related literature
Collection of data
Interpretation of data
Preparing the research report
METHODS OF RESEARCH
Historical method: to reconstruct the past objectively and accurately, often in relation to
the tenability of a hypothesis.
Descriptive method: to describe systematically a situation or area of interest factually
and accurately.
Developmental method: to investigate patterns and sequences of growth and/or change
as a function of time.
RESEARCH METHODOLOGY
Procedures used in making systematic observations or otherwise obtaining data,
evidence, or information as part of a research project or study (Note: Do not confuse with
"Research Design," which refers to the planning and organization of such procedures).
Objective and the purpose of the study To understand the CONSUMER satisfaction level of Mahindra Xylo Car Features and the benefits of the Two-Wheeler considered as important factor
of CONSUMER satisfaction. To know people perception towards R15available.
8
SIGNIFICANCE OF THE STUDY
Variables under study
- Dependent variable : CONSUMER satisfaction.
- Independent variable : price, after sales services.
DEFINITION OF RESEARCH DESIGN
"A r e sea r ch de s ign i s t he determination and statement of the general research
approach or strategy adopted/or the particular project. It is the heart of planning. If the design
adheres to the research objective, it will ensure that the client's needs will be served."
-David J. Luck and Ronald S. Rubin
DESIGN
Types of Research Design Exploratory Research DesignSource of Data - Primary data : Survey method
- Secondary data : Internet, Magazines, News papersResearch Equipment QuestionnaireSampling Technique Non Probability Technique – Random Convenience
sampling methodSample Size 50 Samples with 2 Dealer servicesArea of Research Chithradurga
DESCRIPTIVE RESEARCH
This method is undertaken when the researcher is interested in knowing about the
characteristics of certain groups such as age, sex, educational level, income, the relationship
between two or more variable.
This method was the most suitable in my research work
9
DATA COLLECTION
There may be different types of information and data, some of the information may be
unpublished, some is complete and some is incomplete, some is reliable data and some is based,
it is necessary for researcher to know the information which is usually employed in marketing
research work and the types of sources from which it is generally collected. The research
problem decides the nature of the sources of data. They may be ,
1. Primary data
2. Secondary data
METHODS OF DATA COLLECTION
There are two methods of data collection.
1. Internal sources
2. External sources
INTRNAL SOURCES
Internal sources are all the companies own records, registers, documents, etc.
EXTERNAL SOURCES
All other sources of information are external sources of data. Another was of classifying
the sources of information.
1. Primary data
2. Secondary data
10
1. PRIMARY DATA
Primary data is being collected during the course of asking questions by performing
surveys. Primary data is obtained either through respondent, either through questionnaire or
through personal interview.
I have collected the data through both personal interview and questionnaire.
2. SECONDARY DATA
Secondary data are the data already available in the form of print material, website,
journals, etc; I have used some magazines, news papers, websites and course materials for that
purpose.
RESEARCH TOOL
I have used the structured questionnaire in my research process which has carefully
designed keeping the entire objective in mind.
SAMPLING PLAN
The process of collecting observation from the elements of a large population may be
expensive, time consuming and difficult. It will be cheaper and quicker to collect information
from a sample plan of the population.
A sample is a subset of population through a valid statistical procedure so that it can be
regarded as representative of the entire population. The valid statistical procedure of drawing
sample from the population is called sampling. Sampling plan consists of the following elements:
11
SAMPLE UNITS
My sample units were,
Dealers
Service center
CONSUMERs
SAMPLE FRAME
The entire list of sample unit is known as sample frame. In this project my sample frame
was Chithradurga town.
SAMPLE SIZE
In this project being aware of time and cost constraints sample size was limited to 2
dealers and 50 CONSUMERs.
SAMPLE METHOD
In my research I have used Convenient Sampling.
CONTACT METHOD
Contact method used in this project is personal interview. The methods of collecting information through personal interviews are usually carried out in a structured way.
FIELD SURVEY
I have started the survey for accuracy of data I picked my sampling unit from some parts of the city and then went on to analysis and report making part.
12
CHAPTER - 2
INDUSTRY PROFILE
Mahindra GroupFrom Wikipedia, the free encyclopedia
Mahindra Group
Type PrivateIndustry ConglomerateFounded 1945
Founder(s)Jagdish Chandra MahindraKailash Chandra MahindraGhulam Mohammed
Headquarters Mumbai, Maharastra, IndiaArea served Worldwide
Mahindra Lifespace Developers,Mahindra Ugine Steel CompanyMahindra First Choice Services,
Website www.mahindra.com
The Mahindra Group (Devanagari: महि�न्द्रा� सम�� ) is an Indian multinational conglomerate headquartered at Mahindra Towers in Mumbai, India, with operations in over 100 countries across the globe. The group has a presence in aerospace, agribusiness, aftermarket, automotive, components, construction equipment, defence, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers. It is considered to be one of the most reputable Indian industrial houses[3] with market leadership in utility vehicles[4] as well as tractors in India.
Contents
1 History 2 Major Business Ventures 3 Community Initiatives 4 Leadership 5 See Also 6 References 7 External links
History
Mahindra & Mahindra was originally incorporated in 1945 by the brothers J.C. Mahindra and K.C. Mahindra and Malik Ghulam Muhammad in Ludhiana, Punjab to trade steel. Following the Partition of India in 1947, Malik Ghulam Muhammad left the company and emigrated to Pakistan where he became the first finance minister of the new state (and later the third Governor General in 1951). In 1948, K.C. Mahindra changed the company's name to Mahindra & Mahindra.
Building on their expertise in the steel industry, the Mahindra brothers began trading steel with UK suppliers. They also won a contract to manufacture Willys Jeeps in India and began producing them in 1947. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 the company had entered the world market as an exporter of utility vehicles and spare parts.[5] Like many Indian companies, Mahindra responded to the restrictions of the Licence Raj by expanding into other industries. Mahindra & Mahindra created a tractor division in 1982 and a tech division (now Tech Mahindra) in 1986. It has continued to diversify its operations ever since through both joint ventures and greenfield investments.[6]
By 1994, the Group had become so diverse that it undertook a fundamental reorganization, dividing into six Strategic Business Units: Automotive; Farm Equipment; Infrastructure; Trade and Financial Services; Information Technology; and Automotive Components (known internally as Systech).[7] The new Managing Director, Anand Mahindra, followed this
14
reorganization with a new logo in 2000 and the successful launch of the Mahindra Scorpio (a wholly indigenously designed vehicle) in 2002. Together with an overhaul in production and manufacturing methods, these changes helped make the company more competitive,[8] and since then the Group's reputation and revenues have risen noticeably. Currently, Mahindra & Mahindra is one of the 20 largest companies in India [9] In 2009, Forbes ranked Mahindra among the top 200 most reputable companies in the world.[10]
In January 2011, the Mahindra Group launched a new corporate brand, Mahindra Rise, to unify Mahindra's image across industries and geographies.[11] The brand positions Mahindra products and services as aspirational, supporting customers' ambitions to 'Rise.'
In April 2012, the Mahindra Group showed interest in purchasing the bankrupt automobile company Saab, and actually placed several bids for Saab, though was outbid by Saab's new owner National Electric Vehicle Sweden.[12]
Mahindra Group Old Logo
Major Business Ventures
Aerospace
Mahindra Aerospace GippsAero Aerostaff Australia
Aftermarket
Mahindra First Choice
Agribusiness
Mahindra Shubhlabh
Automotive
Mahindra & Mahindra (Automobile Manufacturer) Mahindra Truck & Bus Mahindra Reva SsangYong Motors Mahindra Two Wheelers
Mahindra Racing Mahindra-NBA Partnership Mahindra-Celtic Football Club Partnership
17
Defunct
Mahindra Renault Mahindra United FC
Community Initiatives
The Mahindra Group is extensively involved in philanthropy and volunteering. It is considered an active participant in the Indian Corporate Social Responsibility field and received the Pegasus Award for CSR in 2007.[14] Mahindra engages in philanthropy primarily through the KC Mahindra Trust, which serves as the CSR arm of the group (although many subsidiaries have their own CSR initiatives, notably Tech Mahindra and Mahindra Satyam).[15] Founded in 1953 by K.C Mahindra, the trust focuses primarily on fostering literacy in India and promoting higher learning through grants and scholarships.[16] Mahindra operates several vocational schools as well as the Mahindra United World College.[17] The KC Mahindra Trust’s primary project however is Project Nanhi Kali, which targets the education of young Indian girls.[18] The foundation currently supports the education of approximately 51000 underprivileged girls.[19] Other initiatives include Mahindra Hariyali (a 1 million tree planting campaign)[18] as well as sponsorship of the Lifeline Express, a mobile hospital train. Mahindra employees also plan and lead their own service projects through Mahindra’s Employee Social Options Plans. In 2009, more than 35,000 employees participated.[20]
The Mahindra Group was responsible for the creation of Mahindra United World College, a UWC campus located in Pune.
Mahindra also supports the Mahindra Excellence in Theatre Awards to recognize Indian theater talent, the Mahindra Indo-American Film Festival, and the Mahindra Lucknow Festival. In 2011, it held the first annual Mahindra Blues Festival with guests like Buddy Guy, Johnny Lang, and Shemekia Copeland at the Mehboob Studios in Mumbai.[21] Mahindra also partners with the NBA and Celtic Football Club to bring grassroots basketball and soccer to India.[22]
Leadership
Keshub Mahindra, the Chairman Emeritus of Mahindra & Mahindra, is a graduate of Wharton Business School, University of Pennsylvania, USA. He joined the company in 1947 and became the chairman in 1963.
During his career he held many key positions, served on the Board of Directors of several organisations, and continues to be a member of many organizations and committees. He has also held many other important positions, such as Chairman of Bombay Chamber of Commerce and Industry (1966–67), President of ASSOCHAM (1969–70), Chairman of the Indian Institute of Management, Ahmedabad (1975–85); Member of the Foundation Board - International Management Institute, Geneva (1984–89); Chairman, India Nominating Committee 'Single Nation Programme', Eisenhower Exchange Fellowships, USA (1998–2005).
18
Over the years, he has also received numerous awards, including: NIF-Mody Enterprises Man of the Year Award (1980), Giants International Business Leadership Award (1972–82), Madras Management Association Business Leadership Award (1983), Companion - British Institute of Management(1985), Chevalier de la Légion d'honneur (1987), Business India - Businessman of the Year(1989), Honorary Fellowship of All India Management Association (1990), Institute of Company Secretaries of India (ICSI) Lifetime Achievement Award for Excellence in Corporate Governance (2004), Lakshya Business Visionary Award - NITIE (2006), ICFAI Business School (IBS) Kolkata Lifetime Achievement Award presented by the Institute of Chartered Financial Analysts of India (ICFAI)(2007)[23]
Mr. Keshub is a "philanthropist who redefined corporate governance by effectively channelising funds into the social sector," notes the group's website.
A blip to the prestigious life and career is the chapter of Union Carbide India Ltd. (of which he was then the chairman) and the Bhopal Gas Tragedy. After the Bhopal Gas Tragedy he was charged and indicted (2010) for causing death due to negligence and sentenced to 2 years' imprisonment and Rs 1 Lakh fine. He was granted bail shortly after being sentenced. [24] [25] [26]
Anand Mahindra is Chairman and Managing Director of Mahindra & Mahindra. He graduated magna cum laude from Harvard University and earned his MBA from Harvard Business School in 1981.[27] He joined the Mahindra Group in 1981 as an Executive Assistant to the Finance Director of the Mahindra Ugine Steel Company. His leadership has helped make Mahindra a global company and strong competitor since India's economic liberalization in 1991.[28] Anand is a notable public figure with a considerable following on Twitter and serves on many boards and committees.
Company Profile
Mahindra & Mahindra Ltd is an India-based company. The company operates in nine segments: automotive segment comprises of sales of automobiles, spare parts and related services; farm equipment segment comprises of sales of tractors, spare parts and related services; information technology (IT) services comprises of services rendered for IT and telecom; financial services comprise of services relating to financing, leasing and hire purchase of automobiles and tractors; steel trading and processing comprises of trading and processing of steel; infrastructure comprise of operating of commercial complexes, project management and development; hospitality segment comprises of sale of timeshare; Systech segment comprises of automotive components and other related products and services, and its others segment comprise of logistics, after-market, two wheelers and investment. Mahindra & Mahindra Ltd was incorporated on October 2, 1945 with the name Mahindra & Mohammed Ltd. The company was renamed as Mahindra & Mahindra Ltd in the year 1948. The steel trading business was commenced in association with suppliers in UK. In the year 1950, the company commenced the first business with Mitsubishi Corporation and 5000 tons of wagon building plates from Yawata Iron & Steel were supplied. In the year 1953 Otis Elevator Company
19
(India) was established. A joint venture was made with Rubery Owen & Company Limited, UK and established a company under the name of Mahindra Owen. The company's Machine Tools Division was commenced its operations in the year 1958. In the year 1960, Mahindra Sintered Products Limited was established based on a joint venture with Bir Field (GKN Group, UK). In the year 1962, Mahindra Ugine Steel Company was established as a joint venture between the company and Ugine Kuhlmann, France. In the year 1963, International Tractor Company of India was established as a joint venture with International Harvester Company, USA. In the year 1965, the company entered into light commercial vehicles segment. They established Vickers Sperry of India Ltd, a joint venture with Sperry Rand Corporation, USA. In the year 1969, the company entered the world market with export of utility vehicles and spare parts. In the year 1977, International Tractor Company of India merged with the company and became its Tractor Division. In the year 1982, Mahindra brand of tractors were launched and also became the market leader in the Indian tractor market. In the year 1991, the company introduced commander range of vehicles in the market. Also, they established Mahindra Financial Services Ltd as a wholesale fund provider. In the year 1995, Mahindra Holding & Finance Limited became a subsidiary of the company to carry out business as an investment company. The company made a technical collaboration with Mitsubishi / Samcor to manufacture the Mitsubishi L300. In the year 1996, Mahindra Ford India Limited was established, a joint venture with Ford Motor Company, USA, to manufacture passenger cars. In the year 1999, the company acquired a major stake in Gujarat Tractors and renamed it Mahindra Gujarat Tractors Ltd. Also, Mahindra & Mahindra Financial Services Ltd became a subsidiary of the company. In the year 2000, the company set up their first satellite tractor plant at Rudrapur. They launched a new age tractor, Mahindra Arjun 605 DI (60 HP) in the market. Also, they launched Bolero GLX (a utility vehicle) launched in response to the needs of urban consumers. In the year 2001, the company launched Champion, a 3-wheeler diesel vehicle. They launched Mahindra MaXX, a multi-utility vehicle positioned with the caption 'Maximum Space, Maximum Comfort'. They made a tie up with Renault for Petrol Engines. In the year 2002, the company launched Scorpio, a new generation, world-class sports utility vehicle. In the year 2003, they launched Invader, a sporty open top vehicle and MaXX Pik Up. They set up second tractor assembly plant in USA. They ventured into Industrial engine business. Also, they launched India's first Turbo tractor, Mahindra Sarpanch 595 DI Super Turbo. In the year 2004, the company launched Bolero and Scorpio in Latin American, Middle East and South African markets. They signed an MoU to enter into joint venture with Jiangling Motor Company Group (JMCG) of China, to acquire tractor manufacturing assets from Jiangling Tractor Company, a subsidiary of Jiangling Motor Company Group. In the year 2005, the company acquired 51% stake in SAR Transmission Private Limited, a company engaged in manufacture of gears and transmission shafts. The company became the became the first Indian auto manufacturer to launch the Common Rail Diesel Engine (CRDe), offering it in the Scorpio. They acquired 80% stake in the joint venture with Jiangling Motors i.e. in Mahindra (China) Tractor Company. They established Mahindra Renault Ltd, a joint venture with Renault to manufacture and market Logan, a mid-sized sedan, in India. Also, they established Mahindra International Ltd, a joint venture with International Truck and Engine Corporation to manufacture trucks & buses in India. In the year 2006, the company acquired the Stokes Group of UK, the largest automotive forgings company in the UK. They launched the Scorpio V-series. In July 2007, the company launched the Mahindra Pik-Up (double cab) in Chile. In November 1, 2007, a wholly owned affiliate of Navistar International Corporation
20
signed a joint venture agreement with the company to produce diesel engines for medium and heavy commercial trucks and buses in India. In the year 2008, the company introduced FuelSmart system in Bolero and Scorpio SUVs. They entered into JV with TMI Pacific in Australia. In the year 2009, the company launched Xylo. Also, they launched New, Mighty Muscular Scorpio in the market. During the year 2009-10, the company hived off Mahindra Defence Systems Division into a wholly owned subsidiary, Mahindra Defence Land Systems Pvt Ltd (now rechristened as Defence Land Systems India Pvt Ltd) with effect from July 1, 2009. Also, the company signed a joint venture agreement on November 30, 2009 with BAE Systems Plc. to form a 74:26 Joint Venture for defence land systems products. The company divested 46.66% of the equity share capital in Mahindra Gears & Transmissions Pvt Ltd in favour of ICICI Venture Fund. As per the scheme of arrangement between the company and Mahindra Shubhlabh Services Ltd, the Agri Inputs Business of along with other common assets and liabilities of MSSL was de-merged and transferred into the company. During the year 2010-11, the company acquired SYMC, a premier manufacturer of sports utility vehicles and recreational vehicles in Korea. Also, the company acquired 38% of the paid-up equity share capital through a Preferential Allotment in EPC Industrie' Ltd (EPC), a company listed on the Bombay Stock Exchange Limited. In February, 2010, the company had launched Maxximo in a very competitive small 4-wheeler cargo segment (0.75 Ton). In June 2011, Bristlecone International AG became a subsidiary of the company. Today, the company's operations span 18 key industries that form the foundation of every modern economy: aerospace, aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense, energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and hospitality, logistics, real estate, retail, and two wheelers.
Engine 2.2L 2.5 L Diesel TurboTransmission 5-speed manual
DimensionsWheelbase 2,760 mm (109 in)Length 4,520 mm (178 in)Width 1,850 mm (73 in)Height 1,895 mm (75 in)
The Mahindra Xylo is a multi-utility vehicle (MUV) designed and manufactured by Mahindra & Mahindra. The Xylo was launched on 13 January 2009 at Nashik. Six variants-D2, E2, E4, E6, E8 and E9 are available. More than 3,000 units of Xylo were sold in March 2009.[1]
Contents
1 History 2 Mahindra Quanto 3 References 4 External links
History
The project, which initially had the codename of Ingenio, was announced by the company in 2006 and was designed to compete in the Indian market with both the Toyota Innova and the Chevrolet Tavera.[2][3] The project cost Mahindra around Rs 550 crore.[4] Production started in the Nashik plant in December 2008.[5]
Mahindra Quanto
The Mahindra Quanto launched in September 2012 as a miniature version of the Xylo. It can give five seats, with two extra jump seats. It is powered by a three-cylinder engine.
References
1. Jump up ^ Vehicles sales rise in March, but ‘no turnaround in sight'[dead link]
2. Jump up ^ "M&M clocks 110 pc growth in Q4 net". Blonnet.com. 2006-05-30. Retrieved 2012-09-11.
4. Jump up ^ Mahindra unveils multi purpose vehicle Xylo[dead link]
5. Jump up ^ The Xylo has been heavily criticized by the media as well as in the internet forums for its garish and ugly looks even though it has been selling relatively well in India.M&M starts production of Xylo
External links
Wikimedia Commons has media related to Mahindra Xylo.
Official site
Cars portal
[hide]
v t e
Cars in India
Local brands
Chinkara Hindustan Mahindra Navistar Mahindra Mahindra Renault Maruti Suzuki Premier San Tata Force
Foreign brands
Audi Bentley BMW Chevrolet Ford Honda Hyundai Jaguar Lamborghini Land Rover Maybach Mercedes Benz Mitsubishi
Nissan Porsche Renault Rolls-Royce Škoda Toyota Volkswagen Volvo Ferrari
Hatchbacks
Chevrolet Spark Chevrolet Beat Chevrolet Aveo U-VA Fiat Nuova 500 Fiat Grande Punto Ford Figo Honda Brio Honda Jazz Hyundai Santro Hyundai Eon Hyundai i10 Hyundai i20 Maruti 800 Maruti Alto Maruti Wagon R Maruti Estillo Maruti Suzuki A-star Maruti Ritz Maruti Swift Nissan Micra Škoda Fabia Tata Nano Tata Indica Tata Vista Toyota Etios Volkswagen Beetle Volkswagen Polo
Sedans Chevrolet Aveo Chevrolet Optra Chevrolet Cruze Ford Ikon Ford Fiesta Fiat Linea Hindustan Ambassador Honda Amaze
26
Honda City Honda Civic Honda Accord Hyundai Accent Hyundai Verna Hyundai Sonata Hyundai Xcent Maruti Suzuki Swift DZire Maruti Suzuki SX4 Maruti Kizashi Mahindra Renault Logan Mitsubishi Lancer Nissan Teana Renault Fluence Škoda Octavia Škoda Laura Škoda Rapid Škoda Superb Toyota Etios Toyota Prius Toyota Corolla Tata Indigo Tata Manza Volkswagen Jetta Volkswagen Passat
Luxury cars Audi A4 Audi A6 Audi A8 Bentley Arnage Bentley Brooklands Bentley Continental Flying Spur Bentley Mulsanne BMW 3 Series BMW 5 Series BMW 7 Series BMW M5 Jaguar XF Jaguar XJ Maybach 57 and 62 Mercedes-Benz C-Class Mercedes-Benz CLS-Class Mercedes-Benz E-Class Mercedes-Benz S-Class Porsche Panamera Rolls-Royce Ghost
27
Rolls-Royce Phantom Toyota Camry Volvo S60 Volvo S80 Volkswagen Phaeton
Performance vehicles
Audi TT Bentley Azure Bentley Continental GT BMW M3 BMW M6 BMW Z4 Chinkara Roadster Jaguar XK Lamborghini Gallardo Lamborghini Murciélago Mercedes-Benz CL-Class Mercedes-Benz SL-Class Mercedes-Benz SLK-Class Nissan 370Z Porsche 911 Porsche Boxster Porsche Cayman Rolls-Royce Phantom Coupé Rolls-Royce Phantom Drophead Coupé San Storm
SUVs Audi Q5 Audi Q7 BMW X3 BMW X5 BMW X6 Chevrolet Captiva Ford Endeavour Honda CR-V Land Rover Discovery Land Rover Freelander Maruti Gypsy (Based upon the Suzuki Jimny) Maruti XA Alpha Mahindra Scorpio Mahindra XUV500 Mercedes-Benz M-Class Mitsubishi Pajero Mitsubishi Montero Mitsubishi Outlander Nissan X-Trail
28
Porsche Cayenne Premier RiO Range Rover Range Rover Sport Renault Koleos Suzuki Grand Vitara Tata Safari Tata Grande Toyota Fortuner Toyota Land Cruiser Toyota Land Cruiser Prado Volkswagen Touareg Volvo XC90
Vans, Minivans,
MPVs
Chevrolet Tavera Maruti Omni Maruti Eeco Maruti Versa Mahindra Xylo Mercedes-Benz Viano Premier Sigma Tata Sumo Tata Aria Tata Venture Toyota Innova Maruti Ertiga