New Methods of Delivering Compliance Training Online

CLIENT CONFERENCE

Rob Strulowitz – Vice President of Product

New Ways of Delivering Training

CLIENT CONFERENCE

CLIENT CONFERENCE

Overview: New Ways of Delivering Training

We will share insights on emerging trends in

compliance training and discuss actionable

strategies for increasing awareness of the

critical compliance issues your employees

face in the workplace.

How can organizations implement blended

training and awareness programs that:

remove cynicism;

inspire engagement; and

deliver meaningful results.

CLIENT CONFERENCE

The Attention Economy

• 21st Century epidemic: Information Overload

• Compliance professionals are competing for employee mindshare to capture attention

• Messages are tuned out unless they are personally relevant, engaging and useful to your audience

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Your Competition

• 21st Century entertainment: Deep engagement

• Workforces trending younger / Gen Y & Millennials

• Lack of engagement is a barrier to raising awareness with employees in this demographic

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Compliance Training Challenges

Employees often feel captive to the

learning experience and are cynical

about the messages

Compliance professionals are

challenged to overcome cynicism and

inspire engagement on the key issues

that employees face

Failure to overcome employee

cynicism towards compliance training

contributes to increased risk of ethical

violations and incidents

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Training: A One-Time Event?

Compliance training delivered once a year

will not sustain itself in the long term

memory of your employees

Density of legal information in a 30-60

minute course delivered once a year is

unlikely to retain awareness

Employee cynicism towards compliance

training delivered once a year further

reduces the effectiveness of the training

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Memory retention

95%

80%

70%

50%

30%

20%

10%

0% 20% 40% 60% 80% 100%

10% of what we read

20% of what we hear

30% of what we see

50% of what we see and hear

70% of what we discuss with others

80% of what we experience

95% of what we teach to someone else

CLIENT CONFERENCE

Memory retention

95%

80%

70%

50%

30%

20%

10%

0% 20% 40% 60% 80% 100%

10% of what we read

20% of what we hear

30% of what we see

50% of what we see and hear

70% of what we discuss with others

80% of what we experience

95% of what we teach to someone else

CLIENT CONFERENCE

Memory retention

95%

80%

70%

50%

30%

20%

10%

0% 20% 40% 60% 80% 100%

10% of what we read

20% of what we hear

30% of what we see

50% of what we see and hear

70% of what we discuss with others

80% of what we experience

95% of what we teach to someone else

The key is to get people actively engaged in the

learning process.

CLIENT CONFERENCE

Communications / Frequency of Message

Advertising is effective due to the

frequency of the message being

delivered

Repetition of message is more

likely to raise awareness with your

employees

Frequency and repetition

combined with engagement,

empathy and story creates a

channel for employee awareness

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Continuous Learning

Modular foundation course (30-60 min)

Simulation game (5-10 min)

Burst Learning

(1-5 min)

Topic Area

Vary the length and frequency of training content throughout the calendar year to increase awareness

Deepen the learning experience with modular content

CLIENT CONFERENCE

The Power of Story

Great stories and familiar scenarios capture attention of the viewer, opening a channel to learning

Recurring characters become familiar to the audience, creating an empathetic human connection with the learner

Appropriate humor builds trust with your audience and makes them more receptive to the messages they are receiving

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The Power of Authenticity

Ethics are shared universal values that

employees have opinions about

Authentic communication helps to

reduce employee cynicism toward

compliance training

Authenticity is a tool to raise

awareness and build trust

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The Power of Variety

• Blended learning solutions (online & offline) help spark interaction,

conversation and collective awareness

• Offline learning reinforces the initial trainings through sharing perspectives

• Varying the training approach helps to solidify the key points for

employees to remember

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Employee Engagement / Corporate Culture

Compliance training can be a tool

for employee engagement

Engaging and insightful compliance

training helps build trust with

employees

Delivering training content that is

well received can improve

employee morale

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Future Trends

Two-way communication informs

success in compliance training

Learning will become more social and

shared informally

Simulated realistic experiences and

‘gamification’ are the future of learning

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Final Thoughts

Competition for attention is getting more difficult

Speak to your audience where they live to capture

attention and overcome learner resistance

Raise awareness through empathy, story and

engagement

Vary your learning experiences with continuous

learning for greater impact and retention

Create a channel for two-way communication to

improve your compliance training program

CLIENT CONFERENCE

Questions? Thank you!