New Media to Enhance Your Marketing Melanie Jongsma Director of Communications Randy Eilts Director of Public Relations
New Media To Enhance Your Marketing 111010
Jul 13, 2015
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New Media to Enhance Your Marketing
Melanie JongsmaDirector of Communications
Randy EiltsDirector of Public Relations
What We’ve Done, and What We’ve Learned
1. There is nothing new under the sun
Things we’ve learned using social media
2. Not all social media are the same
Things we’ve learned using social media
Things we’ve learned using social media
3. You don’t have to do them all
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Examples from Providence
Measuring return on Your Social Media Investment
The Growing Impact of Social Media
51% of those age50-64 who are
online use social media
Source: Pew Internet August 2011
Measuring return on your social media investment
There ARE Results From Using Social Media
Social_Media_ROI_Socialnomics.mp4
Identify Your Metrics
•Number of followers•Engagement from comments, posts, retweets, etc. •Click-through rate (CTR) •Percent of active contributors•Time spent on site•Number of views
Engagement
Track Your Views
Track Your Views
Where Are The Viewers Coming From?
Identify Your Metrics
How many people like you today?
How many would you like to gain over X period of time?
Results?
Results?
Facebook Ad $1,500Donation $ 500Staff Time $2,000
Total $4,000
$4,000/150 = $26.67
Who are Our “Likers”
45-54
38 %
55+
35.8 %
Landis Homes Rocks Social Media
Landis Homes Results
A Look at the Analytics
SEARCH ENGINE OPTIMIZATION
Enhance WebVisibility
Social Media = Web Visits
Referrals to Web Site
Referrals to Web Site
9.
Create Brand Awareness
and Recognition
Engage with Online
Community
Listen to What People are Saying Broader
Reach of Leads and Prospects
BE INNOVATIVEAND ON THE LEADING EDGE
Blending Traditional Media with Social Media
Blending traditional media with social media
Blending traditional media with social media
Blending traditional media with social media
Senior Living and Social Media
Keep the Discussion Going
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