New Media Marketing

New Media Marketing

A presentation by Dylan Pulley

Where marketing has been…Print

Radio

Television

Even barns

Now, thanks to computers and the internet, the face of marketing is changing yet again.

More and more people are using

Viral marketing

Social Networking

Blogging

and Podcasts

To advertise their work

Viral Marketing

Using pre-existing social networks, viral marketing campaigns seek toincrease brand awareness through use of self-replicating viral processes

Viral Marketing

These can take the form of video clips, interactive flash games, text messages, images, or a variety of other mediums used alone or in concert.

Viral Marketing - Examples

www.ilovebees.com

This website was used to promote the release of Halo 2, a popular video game.

The site began as a rather unassuming beekeeper’s weblog. It became apparent that little by little the site was being “hacked” by a rampant Artifical Intelligence from the Halo universe. Through other blogs and word of mouth, viewership of the site rapidly increased as more showed up to witness what would happen next.

Hype over Halo 2 reached a fever pitch.

It sold a record-breaking

$125,000,000

In its first day

Viral Marketing - Examples

BMW Films

A series of short films released online featuring Clive Owen as the wheelman behind a varietyof BMW vehicles. The stunt would be a great success and launch Clive Owen’s carreer.

Viral Marketing - Examples

Mystery Science Theater 3000Keep Circulating the Tapes!

Early in the television series, producers urged fans to recordepisodes to VHS and pass them around to promote viewership. The message “Keep Circulating the Tapes” would appear during the closing credits.

Social Networking

Social networking services serve the purpose of constructing and reflecting an individual’s or group’s social networks or social relations. These are usually done online, and involve the set-up of a personal profile page for the sake of connecting to others.

Social Networking

More and more companies are using social networking for business because it is generally free, helps promote brand awareness, and helps the public feel like you’re on their level.

Social Networking - Examples

The current social networking giant. Facebook has several features and applications which combine various aspects of your personal and virtual identity into one package, allowing for thorough profiles and easier methods of connecting with friends, family, and business contacts

Social Networking - Examples

Twitter is another main social networking powerhouse. While Twitter does not so much focus on an extensive personal bio, it is more used as a means of conveying quick, concise information with your followers. If you can write it in 140 characters, you can share it in a live feed with everyone, or directed at someone in particular.

Social Networking - ExamplesWhy is it important?

Many companies are using Twitter to improve their business because it is free, easy, and fast. Twitter provides an excellent means of dialogue between consumers and companies. What would have required costly market research can now be obtained by tweeting ideas back and forth with a company’s followers

Blogging

Blogging, short for weblogging, is essentially the practice of amateur or professional editorial commentary on the internet instead of on print. Thanks to the global nature of the internet, would-be critics can now reach a broader audience than ever. Corporations are even using blogs to keep the public informed of their progress and urge feedback.

Blogging - Examples

Kotaku.com - Gaming Blog

Slate.com - Political Blog

Consumerist - Consumerism Blog

Rocketboom- Video Blog

Podcasts

Podcasts are in essence another form of blogging. Using recorded audio, companies and individuals discuss topical issues and distribute them freely for others to listen to.

Where is Marketing Headed?

With the rapid development of technology and social networking services, it seems that the lines between company and consumer will blur more and more as citizens participate in corporate dialog.