New Media for politicians
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New Media for politicians
Hi! I’m Bart.
I work at webagency Netlash.
... and a few other companies:
Congress Jong CD&V - 6/2/2010
New Media for politicians
What do you mean,
“New” media
?
The web exists for almost 20 year now.
Technology of the future?
Facebook: 3.063.000
Netlog: 3.006.000
LinkedIn: 526.000
Skynet Blogs: 196.632
Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
Februari 2010Belgium (pop.: 10 mio)
Source: BVLG (http://bvlg.blogspot.com/2010/02/belgian-social-media-monitor-februari.html)
But first...
... some history.
Web 2.0
The ‘new’ web.
Web 2.0
The ‘new’ web.
1. create
2. social
3. decentralised
Web 2.0
Every web strategy should keep these fundamental properties of the web in mind.
1. The first mass medium where the production tool is the same as the consumption tool.
Piramid
1 10 100 1000
Piramid
1 Creators10 Commentators100 Lurkers1000 Strangers
Piramid
1 Creators10 Commentators100 Lurkers1000 Strangers
2. The story of the helicopter flight.
3. Metcalfe’s law.
Source: http://en.wikipedia.org/wiki/Network_effect
Every web strategy should keep these fundamental properties of the web in mind.
1. allow people to create
2. allow people to share
3. use the network effect
This means:
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
Facebook: thirty-somethings?
Netlog: teenagers?
LinkedIn: business people?
Twitter: media & communication?
Target audiences
- forums
- blogosphere
Don’t forget:
- Be active on the important (for your audience) networks.
- Be at least present on the other ones.
- Use technology to automate.
Be everywhere?
Use your own website as a central ‘hub’, a ‘basecamp’.
(In Memoriam MySpace.)
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
Yelling does not work anymore.
Social media is not a traditional broadcasting channel.
At first sight, it’s just a bunch of people having fun with idle chatter.
Social media is a bar.
But when you dig deeper, you’ll discover that’s where relationships start, business is being conducted, and political alliances grow.
Social media is a bar.
- listen
- facilitate
- converse
3 steps:
- blogsearch.google.com
- search.twitter.com
- www.ubervu.com
- www.socialmention.com
- www.blogoloog.be
1. Listen
And for god’s sake...
Use an RSS-reader!
And for god’s sake...
- Provide a platform (new or existing).
- Give them ‘something to talk about’.
2. Facilitate
Remember?
The ‘new’ web.
1. create
2. social
3. decentralised
Web 2.0
‘elegant organisation’
Barack Obama did not win the elections because he had a few viral youtube-clips, or because he regularly blogged, mailed or twittered... His website was a true platform for his followers to organise themselves and to co-operate.
Source: Nijst (http://www.nijst.org/2009/05/12/de-obarometer-kwetteren-en-tetteren/)
Elegant organisation
- Keep the conversation going
- Answer questions
- Delegate & follow up
- Incorporate feedback
3. Converse
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
- 3.000.000 Belgians
- Symmetric
- Everybody
- 1 on 1
- Interaction
- Tools + noise
- Closed
Facebook vs. Twitter
- 30.000 Belgians
- Asymmetric
- Niche, influentials
- 1 to many
- Broadcast
- Focus
- Open
Media
Companies
Media
Celebs
Politicians
Media
Companies
Media
Celebs
Politicians
Media
Companies
Media
Celebs
Politicians
Better suited for the asymmetric character of politics.
Twitter for politicians
The online influentials (‘sneezers’) are (for the moment) on Twitter.
Typical: active Twitter user has 500+ friends on Facebook instead of the average 150.
Twitter for politicians
‘the canary in the coal mine’
Twitter for politicians
1. Where should I participate?
2. How to start with social media
3. Facebook vs. Twitter
4. Social Media 4 dummies
A few concepts, principles and tips.
Most important Facebook caveat!
Please learn the difference between a profile, a fanpage and a group.
Most important Facebook caveat!
Source: http://www.allfacebook.com/2010/02/facebook-groups-pages/
Retweet, DM, hashtag, #fail, followfriday, twunch, twitpic, bit.ly.
Concepts
- Listen before you talk.
- Give before you ask.
Principles
- Choose a good @ name.
- Use Tweetdeck.
Tips
- Promote others.
- Ask questions.
Tips
Go for a good mix between sharing knowledge (interesting links), sharing thoughts (vision) and sharing your life (‘the person behind the politician’).
Tips
- sustainability
- transparancy
- honesty
But most importantly:
Good luck!
Questions?
twitter.com/[email protected]
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