New Media

© 2008 Lady Joanne Tjahyana, S.Kom


New Media refers to a wide range of

changes in media production,

distribution, and use.(Lister, 2004)


Digitality Interactivity Hypertextuality Dispersal Virtuality


Analog : all input data is converted into another physical objects

Digital : all input data are converted into numbers

Digitization : The process in which media is made into computer-readable form (Pavlik,2004)


The benefits of digitization:

◦ Data can be compressed into very small spaces

◦ Data can be accessed at very high speeds

and in non-linear ways

◦ Data can be manipulated far more easily than analogue forms


Digitization creates the conditions for :◦ Inputting very high quantities of data

◦ Very fast access to that data

◦ Very high rates of changes of that data


A dialog that occurs between a human and a computer program

The audience has some measure of

control over what media content they see and in what order they see it (personalized information, clicking)


Personalization◦ The ability of media content producers to provide

content that is of interest to a specific user based either on criteria the user has selected, or

on automated tracking of their web viewing habits. (Pavlik, 2004)


Hypertextual Navigation◦ A text based experience aimed at fining and

connecting bits of information

Immersive Navigation◦ To gain access to data and information to

navigating representations of space or simulated 3D worlds, that includes the visual and sensory pleasures of spatial exploration.


Registrational Interactivity◦ The opportunities that new media texts afford

their users to ‘write back into’ the text, to add to the text by registering their own messages.

Interactive Communications◦ A context of person to person

communications


Hypertext◦ a text which provides a network or links to other

texts that are ‘outside, above and beyond’ itself. (Lister,2004)


Dispersal◦ The way in which both the production and

distribution of new media have become decentralized, and highly individuated.

Centralized Vs Dispersed Media distribution system◦ Radio and television broadcast networks Vs

Computer networks


Consumption meets production =

Prosumer (Producer and Customer)

Prosumer Technologies◦Technologies that enable the user to be

both consumer and producer.


Virtuality◦ The immersive, interactive experiences provided

by new forms of image and simulation technology, and the metaphorical ‘places’ and ‘spaces’ created by or within communication networks (Lister,2004)


Immersive Virtuality◦ Visual, tactile and aural experiences◦ Senses and consciousness are felt to be in one

place (Virtual world)◦ The body of the user is in the real, physical, and

material world.


Communication Networks◦ The opportunities for the user to adopt markers of

identity (personality, gender, status, physical attributes) that differ form their identities in the real, physical and material world.

◦ The possibility of forming new kinds of association and community which are not dependent upon location, social, and political boundaries.


Lister, Dovey, Giddings, Grant, and Kelly.2003. New Media: A Critical Introduction. London: Routledge.

Pavlik, McIntosh. 2003. Converging media [-] : an introduction to mass communication. Boston: Pearson Education, 2004.◦ .


Prosumer Technology◦ Make your own blog (blogspot recommended)

Virtuality & Communication Networks◦ Register to Facebook & add me (

[email protected]) For next week preparation

◦ Activate your GPRS connection at your cellphone

New Media

Technology

new media texts

input data

linearways data

converging media

small spaces data

communication networks

new forms of image

new kinds of association