This report is solely for the use of Zinnov client and Zinnov personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Zinnov New Markets Opening up for Indian Software Product Companies Pari Natarajan, CEO, Zinnov NASSCOM Product Conclave 2010
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New Markets Opening up for Indian Software Product Companies
New Markets Opening up for Indian Software Product Companies by Pari Natarajan - Zinnov
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This report is solely for the use of Zinnov client and Zinnov personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Zinnov
New Markets Opening up for Indian Software Product Companies
Pari Natarajan,CEO, Zinnov
NASSCOM Product Conclave 2010
Zinnov Confidential
Snapshot of the BRICSS nations – significant contribution in the global landscape 2
BRICSS Nations – A Snapshot
BRICSS
45%
ROW55%
Population Contribution by BRICSS Countries
Split of IT Investments by Category, US$ Billion in 2010E
Worldwide Population = 6.7 Billion
China India Brazil South Korea
Russia South Africa
$0
$10
$20
$30
$40
$50
$60
$43.0
$9.5 $8.6$3.3
$8.3$4.1
$2.6
$2.9 $3.8
$5.7$3.2
$1.8
$8.4
$9.4 $8.9
$6.4 $3.9
$3.5
IT Equipment/ Hardware Software Products IT Services
$54.0
$21.8 $21.3$15.4 $15.4
$9.4
Note:Source: World Bank; NASSCOM; EITO Special Report on BRIC; Companiesandmarkets.com; Zinnov Analysis