New line cinema

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Usually the New Line Cinema logo is seen in blue, and the new logo for 2011 is also silent. I intended to change it to a gory red colour; firstly because the audience wouldn’t expect the logo to be red, surprising them from the offset as it’s challenging their expectations and what they’re used to. Secondly so as to input ideas of gore from the very beginning, as the shade chosen looks similar to the colour of freshly spilt blood. I encountered a couple of difficulties on the way, but was ultimately successful in my goal.

PROGRAMS USED: Adobe Photoshop CS5, Adobe ImageReady, and iMovie HD.

HOW I USED PHOTOSHOP

I had saved the original 2011 New Line Cinema logo, and opened it in Photoshop.

I went to Window > Animation to show the animation bar underneath, and be able to view timemarks, looping and so on.

Next I created a new layer, and named it red: this is the layer in which I planned to simply tint the entire logo red.

I went to set the foreground colour and picked an appropriately gory shade of red.

I clicked on the ‘fill’ icon, as that was what I wanted to use to fill in the new layer with red.

If I left the red layer as it was, it would only play over the logo and all the audience would see was a block red colour without the logo. To change this, I clicked on the layer ‘red’s drop down menu, and then set the layer to ‘Darken’.

To test whether the red logo effect worked, I went to the Animation (Timeline) bar on the bottom and clicked ‘Play’, and checked that the logo was red throughout.

It worked and I had achieved the effect that I wanted, so I went to save it. File > Save for Web & Devices…

I made sure that it would only loop once and that it would save as a GIF file (viewed at the top right of the save window, under Preset).

I typed in the file name as ‘New Line Cinema In Red’ – and then saved it.

I discovered that I couldn’t import gifs straight into iMovie HD which was the program our group was using to edit our film: so I googled the question and found my answer on an apple support forum by looking through the replies and seeing what had worked for others.

HOW I USED ADOBE IMAGEREADY 7.0

I opened Adobe ImageReady, then went to File > Open > My file that I saved as New Line Cinema In Red.

I then went to File > Export Original and then chose to save it as the type ‘Quick Time Movie’ with the file extension .mov.

I checked the compression settings and moved the quality from ‘medium’ to ‘best’ then clicked ‘OK’ to save it as a QuickTime movie.

FINALLY…

I learned that to be able to import gifs into iMovie HD, I had to use another program and convert it into a QuickTime file: this was much easier than inputting the gif frame by frame, as all that was needed then was to import the New Line Cinema in red file as a clip, and put it in the beginning of the film.