New Leaf Press: Introduction to Social Media and Facebook for online retailers

3 Things to know about GoToWebinar

1. “Raise hand” button2. Chat

3. Questions

Hi, I’m Jon DaleCEO

Dale Interactive Group

flickr.com/photos/mbshane/2450094084/

Who do we trust?

30% of people trust online banner ads

Source: The Nielson Company, April 2009

69% of people trust editorial content (newspaper article)

Source: The Nielson Company, April 2009

70% of people trust consumer opinions posted online

Source: The Nielson Company, April 2009

90% of people trust recommendations from people they know

Source: The Nielson Company, April 2009

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4 Ways that Tribes Communicate

1. Leader to tribe

2. Tribe to leader

3. Member to member

4. Tribe member to outsider

The Framework

Questions?

Why Facebook?

Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketinghttp://bit.ly/8facebook

500 Million Users

50% of active users login every day, connecting to an

average of 130 friends.

Internet users are spending more time on facebook than on Google, Yahoo, YouTube,

Microsoft, Wikipedia and Amazoncombined

60% of Facebook users said they are more likely to

recommend a brand after becoming a fan on Facebook.

(Source: Chadwick Martin Bailey)

8 Best practices forfacebook pages

Source: Altimeter Report: The 8 Success Criteria For Facebook Page Marketinghttp://bit.ly/8facebook

1. Set expectations

Clearly articulate expectations to reduce confusion and abuse

2. Provide cohesive branding

Create a holistic experience that matches your brand

3. Be up to date

Keep interaction high with fresh, timely content

4. Live authenticity

Build trust by personalizing interactions with a “Human Touch”

5. Participate in dialog

Connect with customers by fostering two-way dialog

6. Enable peer to peer interactions

Be efficient and enable the crowd’s help

7. Foster Advocacy

Foster word of mouth – the Holy Grail of marketing

8. Solicit a call to action

Bring it back to business and provide a succinct next step

Ways we want to help

1. Provide incentives to help you build your social media presence and business.(reward engagement, encourage advocacy, increase fans)

2. Customized videos (and other materials)

3. Guest author online appearances.

4. Live video streams with chat

5. Current events and PR updates

Ways we want to help

1. Provide incentives to help you build your social media presence and business.(reward engagement, encourage advocacy, increase fans)

2. Customized videos (and other materials)

3. Guest author online appearances.

4. Live video streams with chat

5. Current events and PR updates