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New Ithaca bat company vying for MLB bat certi=cationNEWS (HTTP:// ITHACAVOICE.COM/CATEGORY/NEWS/), TOP(HTTP:// ITHACAVOICE.COM/CATEGORY/TOP/) / FEBRUARY 16, 2016 / BY BENEDETTA LUCIANA SARACARNAGHI (HTTP:// ITHACAVOICE.COM/AUTHOR/BENEDETTA-LUCIANA-SARA-CARNAGHI/)
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ITHACA, N.Y. -- The dream of all bat manufacturers is to have their company
certified by the Major League Baseball (MLB). Ruth Baseball Bats, a new
startup launched in May and based in Ithaca, is close to achieving this dream.
After our first interview in June, we reached out again to Bill Ruth, founder
and president of the company, to discuss its latest developments. Even if
Ruth Baseball is only eight months old, sales were very strong in June and
July and Ruth bats are more and more present at local practices, including
the new baseball academy here in town, the Cayuga Lake Storm.
Related: New Ithaca startup, Ruth Baseball, takes swing at bat-makingmarket (http://ithacavoice.com/2015/06/new-ithaca-startup-ruth-baseball-takes-swing-at-making-bats/)
1) You said that sales were very strong in June and July. How did you obtain
this result?
2) You have a strong background in business and marketing, is there any
advice you can offer to new startups so that their business is as successful
as yours?
3) You said that the kids in the new baseball academy here in town - the
Cayuga Lake Storm – ordered your bats and they are among the top players
in their age groups in the County. Do you think the quality of yours bats will
improve their game? Why?
4) It is really exciting that a few MLB players got your bats! Can you explain
to the readers of the Ithaca Voice who are not familiar with baseball what it
means to have your company MLB certified?
5) What’s next for the company? Is there anything else you’d like to tell us?
1) You said that sales were very strong in June and July.How did you obtain this result?“Sales were very strong in June and July because baseball is very seasonal.
It’s usually quiet from August to the end of January and very busy in the
summer. So after the launch on May 21, our business ramped up quickly and
was great in June and July. We put a lot of hard work into the launch.”
(http://ithacavoice.com/wp-content/uploads/2016/02/Bat-3.jpg)Photo by Bill Ruth
2) You have a strong background in business andmarketing, is there any advice you can oWer to newstartups so that their business is as successful asyours?
(http://ithacavoice.com/wp-content/uploads/2016/02/Bat-6.jpg)Photo by Bill Ruth
3) You said that the kids in the new baseball academyhere in town - the Cayuga Lake Storm – ordered your batsand they are among the top players in their age groups in
the County. Do you think the quality of yours bats willimprove their game? Why?In the academy there are several age groups and, yes, there are some of the
top players in the area. The coaches there really like to have the kids hitting
with wood. Today’s baseball bats are mostly made of aluminum and
composite and they do a very good job of eliminating the feedback you
receive in your hands when you hit a ball. Instead, wood baseball bats provide
players with instant feedback on their swing: if you hit one on the sweet spot
you really know it, it feels great; if you mishit one by an inch or two you also
know, because you get some feedback in your hands. Wood bats provide
better feedback than the other bats.
We also offer a material that no one else is offering called ‘European Beech.’
Beech is a denser and more elastic wood than maple, which is what most of
the bats today are made of.
When the kids train outdoors, they will notice an improvement in their
performance and that’s because the wood is denser and translates more
energy in the ball. The ball jumps a little bit more than it does with maple so
it’s sent farther into the field. We also offer Maple and Ash bats for players
who prefer a more traditional material.
(http://ithacavoice.com/wp-content/uploads/2016/02/Bat-3.jpg)Photo by Bill Ruth
4) It is really exciting that a few MLB players got yourbats! Can you explain to the readers of the Ithaca Voicewho are not familiar with baseball what it means to haveyour company MLB certi=ed?
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