New in Social Media by Kelly O'Brian

Social Media #CS2013October 11, 2013

New in SocialHot. Trends. Now.

Social Trends Content- Shorter. Micro. Faster

Engagement tools= 15 to 3 second rule Vine, Instagram, SnapChat

Hail to the #Hashtag Social Engagment/Gamification= linking to

loyalty Smarter analytics & insights (better for local) Embedding

Content Even Went Micro

Integration: Social Feeds

Instagram= InstaEngagement

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What’s Changing in Social- Community Manager’s Role- Better Integration- Social Gifting & Offers

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The Future!! What’s Next Tomorrow

Best Ways To Stay On Top of Social Trends Do what we are doing here Attend webinars Find brands, people, causes, etc. that

match you and see how they engage Read Mashable Become a developer

How to Perform Better In Social

C O N F I D E N

T I A L 10

Have A Strategy

Identify What Your Social Media Efforts Trying To Do

• To Increase fan participation• Make your brand experience top of mind• Drive general awareness of offerings• Take fan awareness to their levels• Drive fans to places

VoiceUtilize the best listening tools for your

topic or organizationTracking- How to measure the ROE and ROI

& decide when to revamp your strategiesDetermine when to leverage new tools Improve or boost your reach on platformsResponding to events in your areaModerate

Developing The Voice

Think what you want from a pageTreat fans like it is opening dayBe playful, but not confusing or off brandChange voice for customer service issues

What #DoesntorDidntWork

Ways to Improve

C O N F I D E N

T I A L 16

Learnings For You To Take Home

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Questions