Digital Idea Swap RAB Webinar, October, 2013 Radio Advertising Bureau, www.rab.com Mel Taylor Media, www.meltaylormedia.com Copyright 2013 Page 1 John Potter SVP, Professional Development Radio Advertising Bureau Mel Taylor Chief Marketing Officer & Digital Strategy Mel Taylor Media New Ideas! Digital Idea Swap ‐ How to Deliver Web Stuff Your Client Really Wants • Radio and TV personality • Clear Channel Interactive • Calkins Newspapers • Fox TV, Philadelphia • Mel Taylor Media • BrigantineNOW.com • Get Smart Digital About Your Presenter… Mel Taylor
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Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 1
John PotterSVP, Professional DevelopmentRadio Advertising Bureau
Mel TaylorChief Marketing Officer & Digital StrategyMel Taylor Media
New Ideas!Digital Idea Swap ‐ How to Deliver Web Stuff Your
Client Really Wants
• Radio and TV personality
• Clear Channel Interactive
• Calkins Newspapers
• Fox TV, Philadelphia
• Mel Taylor Media
• BrigantineNOW.com
• Get Smart Digital
About Your Presenter…
Mel Taylor
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 2
Digital CNA
MelTaylorMedia.com 267-625-5313
Find out what client wantsGive client what they wantCheap & easy
Challenge
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 3
Operating Blind?
Know how clientsare spending budgets?
Ask Client About Ad Spend
Answers may surprise you
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 4
If you don’t offer Digital
Someone else will
What % of buy web
Plan of client
Email, Social Media
Uncover Key Info
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 5
Client Questions
Marketing allocation
Digital allocation
Digital consideration
Who’s pitching you ?
NEW LOCAL Competitors
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 6
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 7
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 8
• Website• Domain name• Hosting & Email
FREE Plan 1st year
Google Did What ?
• Grow advertiser list
• Website as loss leader
• Events: sales/marketing expense
• Local one-stop-shop
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 9
Web Marketing 101For Local Business
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 10
CMSEZ to UseAll DepartmentsQuick to deploy
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 11
Free & Easy installThemes Functionality- Plug ins Auto UpdatesSEO friendly Mobile Responsive
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 12
Who Can Use?
• Sales Reps & Managers
• Marketing & Promotion
• Programming
• Internal (training, orientation )
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com
Copyright 2013Page 13
Why Use• No Adjust Client or Radio Site
• SEO. No Clutter. Easy Domain
• Database. Brand & Message
• Client impressed
Digital Idea SwapRAB Webinar, October, 2013
Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com