NEW HOLLAND DEALERS, NORTH AMERICA 2017 ...files.constantcontact.com/98dd6bc7401/87736261-56e4-409f...Empire Farm Days Aug 8-10 Seneca Falls, NY Yes Big Iron Farm Show Sep 12-14 West

CNH Industrial America LLC

500 Diller Avenue, P.O. Box 1895

New Holland, PA 17557-0903

Telephone: (717) 355-1121

www.newholland.com/na

January 9, 2017 DEALER MARKETING LETTER, U.S. NO. 674, CANADA NO. 598 NEW HOLLAND DEALERS, NORTH AMERICA SUBJECT: 2017 TRADESHOWS & EVENTS In 2017, the New Holland brand will continue to execute and support tradeshows and events on both a corporate and regional level. Furthermore, we are committed to providing the information and extra resources for dealers to support local and regional shows through our Event Kits in AMP!. Please find the 2017 show schedule below: 2017 Show Schedule Below you can find the schedule of tradeshows & events New Holland will be taking part in. We have grouped the show schedules into 3 categories:

Corporate

New Holland corporate will manage and support in full. This includes: lot space, equipment, staffing, show services and branding.

Space Only

New Holland corporate will purchase only the lot space. The Field Sales staff and dealers will be responsible for organizing equipment, staffing, and show services.

Dealer

Shows will be supported 100% by the Field Sales Staff and dealers. (Knowing these are not all the shows dealers are engaged in, but these are the ones in which CNH Industrial Capital attends for lead generation purposes.)

2017 Show Offers In an effort to refresh our offers and lead generation at shows, we have a completely updated program for 2017. This program is set to generate excitement and awareness for the New Holland brand and also provide qualified leads for our dealers. In addition, the program will enhance our mailing list in order to engage with customers and keep New Holland top of mind. We are looking forward to a successful and eventful 2017! Modesty Guarente Rebecca Gunderson Brand Marketing Communications Manager Shows & Community Relations New Holland, North America Manager New Holland, North America Attachment

2017 Tradeshows & Events

Corporate

Show Name Show Date Location

Lead

Generation

Capital

US Custom Harvesters Convention Jan 19–21 Omaha, NE No

National Cattlemen's Convention Feb 1-3 Nashville, TN Yes

World Ag Expo Feb 14-16 Tulare, CA Yes

National Farm Machinery Show Feb 15-18 Louisville, KY Yes

The Rental Show (ARA) Feb 26- Mar 1 Orlando, FL Yes

Commodity Classic Mar 2-5 San Antonio, TX Yes

SIMA – Snow & Ice Symposium Jun 21–24 Quebec, ON Yes

Info Ag Jul 25-27 Saint Louis, MO No

Magie Show Aug 23-24 Bloomington, IL No

Farm Progress Aug 29-31 Decatur, IL Yes

Husker Harvest Days Sep12-14 Grand Island, NE Yes

Ohio Farm Science Review Sep19-21 London, OH Yes

World Dairy Expo Oct 3-7 Madison, WI Yes

ICUEE Oct 3-5 Louisville, KY YES

GIE Oct 18-20 Louisville, KY Yes

FFA Convention Oct 25-28 Indianapolis, IN No

Agri-Trade Expo* Nov Red Deer, AB Yes

* With dealer support for the lot space

Canadian Event CE Only ShowUS EventKey

Space Only**

Show Name Show Date Location

Lead

Generation

(Capital)

Manitoba Ag Days Jan 17-19 Brandon, MB Yes

Southern Farm Show Feb 1-3 Raleigh, NC No

New York Farm Show Feb 23-25 Syracuse, NY No

Wisconsin Farm Tech Days Jul 11-13 Kewaunee, WI YesHay Expo TBD TBD NoEmpire Farm Days Aug 8-10 Seneca Falls, NY Yes

Big Iron Farm Show Sep 12-14 West Fargo, ND Yes

Sunbelt Ag Expo*** Oct 17-19 Moultrie, GA Yes

Dealer****

Show Name Show Date Location

Lead

Generation

(Capital)

Western Canadian Crop Production Show Jan 9-12 Saskatoon, SK Yes

Salon de L’agriculture Jan 12–14 St-Hyacinthe, QC Yes

S.P.M.A.Q ( Salon Provincial Machinerie Agricole Quebec) Jan 28–31 Quebec, QC Yes

Western Fair Farm Show Mar 2–4 London, ON Yes

Ottawa Valley Farm Show Mar 8–10 Ottawa, ON Yes

Canada's Farm Progress Show Jun 21-23 Regina, SK Yes

Ag Progress Days Aug 15-17 Penn State Yes

Canada's Outdoor Farm Show Sep 13–15 Woodstock, ON Yes

** New Holland Corporate will purchase only the lot space. The field and dealers are responsible for show services, equipment, staffing and branding the lot.

*** Sunbelt is in a transition year.

**** These shows are supported 100% by the field and dealers; including lot space, show services, equipment, staffing and branding.

Canadian Event CE Only ShowUS EventKey

• Western Canadian Crop Production Show January 9-12 — Saskatoon, SK

• Manitoba Ag Days January 17-19 — Brandon, MB

• Salon de L’agriculture January 17-19 — Saint-Hyacinthe, QC

• S.P.M.A.Q (Salon Provincial Machinerie Agricole Quebec) January 26-28 — Cente de Foires, QC

• National Cattlemen’s Beef Association (NCBA) Trade Show & Convention February 1-3 — Nashville, TN

• World Ag Expo February 14-16 — Tulare, CA

• National Farm Machinery Show February 15-18 — Louisville, KY

• The Rental Show (ARA) February 26-March 1 — Orlando, FL

• Commodity Classic March 2-4 — San Antonio, TX

• London Farm Show March 8-10 — London, ON

• Ottawa Valley Farm Show March 14-16 — Ottawa, ON

• Canada’s Farm Progress Show June 21-23 — Regina, SK

• SIMA Snow & Ice Symposium June 20-23 — Montreal, QC

ONE OF YOUR CUSTOMERS COULD WIN A $5,000 NEW HOLLAND REWARD CARD — AND MORE!New Holland and CNH Industrial Capital have exciting things in store for your customers at upcoming 2017 farm and equipment shows. Our goal is to drive more prospects to our booth and direct more qualified buyers to your dealership for faster follow-up and sale.

$250PARTS REWARD CARD

6011 0000 0000 0000

03/19VALID THRU

CARD RECIPIENT

NEW OFFERS FOR 2017 FARM & EQUIPMENT SHOWS U.S. AND CANADA

Plus, everyone who registers at select shows, including NCBA, National Farm Machinery Show, World Ag Expo and Commodity Classic, will automatically be entered for our:

Three $250 reward cards will be given away each day of the shows!

One lucky customer will win a $5,000 NEW HOLLAND REWARD CARD* just by visiting our booth and completing a brief survey. The contest will be held at 10 trade shows from January through June. Winner will be chosen by July 1, 2017.

3-A-DAY $250 NEW HOLLAND REWARD CARD GIVEAWAY*

PRE-SHOW COMMUNICATIONCustomers who attended and registered at a past show—along with customers and prospects who live in states and provinces surrounding the 2017 shows—will receive a show mailer or eblast, or both, depending on the show. The Rewards Cards’ offers will be front and center on these communications, providing strong incentive to attend the show and visit New Holland.

POST-SHOW COMMUNICATIONA post-show email blast will be sent to customers and prospects who registered with New Holland. It will thank registrants for participating and encourage them to visit your dealership to learn more about New Holland products.

DRIVE CUSTOMERS TO THE SHOWS

LEAD FOLLOW UPAttendees who register at a show will be qualified as a lead if they are a decision maker or influencer and intend to purchase equipment within the next year. Leads will be sent to the dealer-ships selected by customers for assignment and follow-up.

DID YOU KNOW? 15% of trade show leads make a New Holland purchase within 90 days of the event.* Please contact your FSM with questions.

Form #78005 01/2017

Discover the perks of visiting New Holland at the 2017 National Farm Machinery Show. We have so much planned and we want you to be a part of the excitement. Be sure to stop by New Holland booth #6049. You can talk with our experts, see the latest New Holland equipment and enter for a chance to win prizes!

A NEW WORLD DEMANDS NEW HOLLAND.

†For commercial use only. Customer participation subject to credit qualification and approval by CNH Industrial Capital America LLC or

CNH Industrial Capital Canada Ltd. See your participating New Holland dealer for details and eligibility requirements. Not all customers

or applicants may qualify for this rate. Depending on model, a down payment may be required. Offer good through September 30, 2016,

at participating New Holland dealers in the United States or Canada. CNH Industrial Capital America LLC or CNH Industrial Capital

Canada Ltd. standard terms and conditions will apply. Taxes, freight, set-up, delivery, additional options or attachments not included

in price. Offer subject to change or cancellation without notice.*Register online or at the show and complete the registration survey with New Holland for a chance to win one of nine Apple® iPad

Minis valued at $375.00 each (USD). NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR

CHANCE OF WINNING. Promotion is open to individuals 18 years of age or older at time of registration who are legal residents of

the 50 United States, District of Columbia, or Canada (excluding the Province of Quebec, Puerto Rico and overseas United States

Territories, Possessions, Commonwealths and Military Installations). Void where prohibited. Odds of winning depend on number of

eligible entries received; limit one entry per person. Random drawings will be held at 10:00 a.m. CDT, 12:00 p.m. CDT, and 2:00 p.m.

CDT each show day. Official rules available upon registration with New Holland for the 2016 FARM PROGRESS SHOW. Offer subject to

change or cancellation without notice. To remove your name from future promotion mailings, write to CNH Industrial Capital Marketing,

5729 Washington Ave., Racine, WI 53406.© 2016 CNH Industrial Capital America LLC. All rights reserved. New Holland Agriculture is a trademark registered in the United

States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affi liates. CNH Industrial Capital and

New Holland Construction are trademarks in the United States and many other countries, owned by or licensed to CNH Industrial N.V.,

its subsidiaries or affi liates. Any trademarks referred to herein, in association with goods and/or services of companies, other than

owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates, are the property of those respective companies.

Form #78006 12/2017

New HollandP. O. Box 1895New Holland, PA 17557

You don’t have to wait for the show to get a great deal. Take advantage of 0% FINANCING† on select New Holland tractors and equipment. Learn more at www.newholland.com/na

0%$250PARTS REWARD CARD

6011 0000 0000 0000

03/19VALID THRU

CARD RECIPIENT

Three $250 reward cards will be given away each day of the shows!

3-A-DAY$250 NEW HOLLANDREWARD CARD GIVEAWAY2

2017 NATIONAL FARM MACHINERY SHOW • FEBRUARY 15-18 • LOUISVILLE, KENTUCKY

ENJOY BIG REWARDS AT

NEW HOLLAND BOOTH #6049

Equip yourself for tomorrow at New Holland Booth #6049 at the National

Farm Machinery Show. See the new lineup of WORKMASTER™ and Boomer™

compact tractors. Learn more about our new IntelliTurn™ system. And enter

for chances to win valuable rewards cards and other great prizes every day

of the show!

*Additional terms and conditions apply. See your CNH Industrial Capital representative for more details.

†Customer participation subject to credit qualification and approval by CNH Industrial Capital America LLC or CNH Industrial Capital Canada Ltd.

© 2017 CNH Industrial Capital America LLC. All rights reserved. New Holland Agriculture is a trademark registered in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates. CNH Industrial Capital and New Holland Construction are trademarks in the United States and many other countries, owned by or licensed to CNH Industrial N.V., its subsidiaries or affiliates.

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