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New green business models Today’s practice, tomorrow’s opportunities Lennart Graaff - Servicenet Nationale Landschappen
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New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Aug 19, 2018

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Page 1: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

New green business models Today’s practice, tomorrow’s opportunities

Lennart Graaff - Servicenet Nationale Landschappen

Page 2: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

National Landscapes and National Parks

Page 3: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

National Landscapes and National Parks

20 National Landscapes 20 National Parcs 25% of the Netherlands

Page 4: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 5: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Parcs

Page 6: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Landscapes

Page 7: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 8: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Context

Page 9: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Context

Page 10: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

What’s hot and what’s not?

Welfare state

Society participation

Page 11: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

What’s hot and what’s not?

Nature, landscape, biodiversity

Economy

Page 12: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Consequence

Nature, landscape, biodiversity

Creativity, new green business models

Page 13: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Guaranteed views

Crowdfunding

Adopt a chicken Multifunctional agriculture

branding

Landscape auction

RED FOR GREEN

Area fund

Space for

Space

carefarms

Page 14: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Today’s practice

Page 15: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 16: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Landscape auction National Park de Grote Peel

Page 17: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Natuurbegraven

Nature cemeteries

Page 18: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Green guarantee

Page 19: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Streekrekening

Region account

Page 20: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Green-blue services

Page 21: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 22: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 23: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Public funding

Charity and donations

Private funding

Public funding

Charity and donations

Private funding

Today Tomorrow

Page 24: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Tomorrow’s opportunities

Page 25: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 26: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Predominantly public => private-public Subsidies => investments “Area Cooperative”

Pilot IJsseldelta

Page 27: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 28: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 29: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 30: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Green business cases

Area cooperative

Page 31: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

1. Connecting city and country 2. Innovating with heart for the landscape

3. Organizing sustainable cycles

4. Pairing with water safety measures

5. Use tourist assets

6. Make nature more consumable

Page 32: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Combining funds

Page 33: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Business case regional products

Page 34: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

Business case tourism and leisure

Page 35: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 36: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 37: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen
Page 38: New green business models - europarc.org · New green business models. Today’s practice, tomorrow’s opportunities. Lennart Graaff - Servicenet Nationale Landschappen

New green business models Today’s practice, tomorrow’s chances

Lennart Graaff - Servicenet Nationale Landschappen