New gambling options with digital gaming platforms Ólafur Andri Ragnarsson Chief Software Architect, Betware
New gambling options with digital gaming platforms
Dec 13, 2014
This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.
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New gambling options with digital gaming platforms
Ólafur Andri RagnarssonChief Software Architect, Betware
Software company specializing in technical solutions and services for the gaming industry
First online lottery solution in 1996 – ICELANDIC SOCCER POOLS
Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest
of regulations since 1996
Copyright © 2012, Ólafur Andri Ragnarsson
Mývatn, Iceland
Nordic Marketing Conference of Lottery Companies, September 1995
Copyright © 2011, Ólafur Andri Ragnarsson
If your business has not been disrupted by the Internet, it will
19952000
2010
Internet browsing
Web 2.0 SocialThe Digital Decade
Source: Economist
Digital Decade startsInternet takes off
Web 2.0 and Social networks
2000 2010
iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive
Source: Ars Technical Images: Apple
There is a fundamental cultural shift taking place
Picture by Flickr user Shaggyshoo
Every minute, 48 hours of content is uploaded to YouTube
If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 663 million registered users
Globally, we spend 9.3 billion hours on Facebook in a month. That’s 1,065,449 years
Roughly 250 Million Tweets are sent each day
Zynga adds 1,000 new servers a week for FarmVille and other games
200 million mobile clips are streamed on YouTube every day
PEOPLE’S
IS CHANGINGBEHAVIOUR
The on-line world is part of growing up
Net generation wants entertainment and social interaction
On-line digital world is also changing older generations
IN 2010, 55+ USERS ON FACEBOOK GREW 922%
Mobile users pick up their phone 18 times a day to consume content via apps/browser
The tablet market grew from virtually nothing in 2009 to $35bn in 2012
Tablets
86% of TV viewers are online while watching TV
TV
Digital lifestyl
e
Digital Online World
Digitalonline World
Gambling is part of the Digital Lifestyle
“Computation may someday be organized as a public utility.” – John McCarthy
WorkMore
informationFocused
Digital Online World
BrowsingConsuming
content
CheckingMobileNow
ConsumingVideo
Information
DAWN OF MAN NOW FUTURE
We tend to look back
Unknown
Opportunity
Copyright © 2011, Ólafur Andri Ragnarsson
2+ billion connections
Copyright © 2011, Ólafur Andri Ragnarsson
This will grow to 50 billion in the coming years…
35
Source: Business insider
“Dumbphone” conversion cycle is just beginning…
Source: Business insider
Some gaming operators have seen mobile revenues increase by more than 300% during 2010
The tablet is the killer app for lotteries
Smartphone
TV is becoming an applicationplatform
Your next TV will be Android TVor iOS TV or whatever ecosystem
TV
STB Laptop Tablet Mobile
New opportunities in two-screen or shared screen solutions
Terminal system Internet System
Gaming Ecosystem
Gaming Platform
Player Account
MarketingPromotion
sWallet Analytics
Game Game Game Game Game
2000 2010
iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive
Source: Ars Technical Images: Apple
2010 2020
iPhone phone?Mac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
30 times faster
Source: Ars Technical Images: Apple
?
2010 2020
iPhone phone?Mac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive
Source: Ars Technical Images: Apple
?
Mac OS ???15.000 MHz PowerPC G3 CPU, 4GB MemoryScreen – 24.000K pixelsStorage – 1TB Hard Drive
Digital Gaming Platform
Marketing Promotion
The car 20 years after it was invented
New gambling options with digital gaming platforms
Ólafur Andri RagnarssonChief Software Architect
Betware
[email protected]@olandri
http://olafurandri.comslideshare.net/olandri
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