New Fruit Products

Three new products

by

Jim Skidmore

January 23, 2009

Three ideas from three sources

• What I like• What the trade says are the trends• Outside the food industry

What I like

• Orange Julius – (Old term)• Smoothie – no definition• Creativity Opportunity

When the Trade Speaks

Wants and Needs

% of Boomers who would like to see:

Foods to increase my energy 77%

Foods to help me relax 67%

Foods to help relieve stress 66%

Foods to help me sleep 65%

*Source: NMI’s 2007 Health and Wellness Trends Database

Cured by Dessert

• Increase Energy - Caffeine (Guarana with chocolate), B vitamins (Watermelon, Kiwi, Bananas)

• Relax - many herbs – St. Johns Wart, Basil, Catnip, Ginseng, Passionflower – combine with passion fruit

• Relieve stress - Blueberries ,due to high levels of fiber, antioxidants, vitamin C.

• Sleep - Sesame Seeds and Sunflower Seeds – both are high in tryptophan

Fruits that fight Cancer

• Superfruits – Vitaberry® Tropical– Found in a recent in vitro study to activate

enzyme quinone reductase– High levels of QR are associated with

improved cell protection and resistance against oxidative stress.

– Blend of açai, mangosteen, acerola, camu camu and whole coffee concentrate.

– www.futureceuticals.com

Outside the Food Industry

• Everybody Eats• Everybody likes to be creative• Food industry professionals limit themselves

by what is currently possible.

Dinner Scents

• “Menu items creating an emotional connection make them more memorable, giving people a reason to visit the restaurant again” PF Foods Dec. 2008

• 75% of taste comes from what we smell.

SMOOTHIE BASECURES BY DESSERTDINNER SCENTS

Three new products

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