Exhibit & Sponsorship Opportunities Guide WERC 39th Annual Conference Rhode Island Convention Center Become a Solutions Partner now at NEW for 2016! ✓ More intimate networking opportunities ✓ More robust niche audience ✓ More flexibility in sponsorship packages ✓ More exposure for your brand ✓ More involvement in the total conference experience werc.org/2016
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Exhibit & Sponsorship Opportunities Guide
WERC 39th Annual Conference
Rhode Island Convention Center
Become a Solutions Partner
now at
NEW for 2016!✓More intimate networking
opportunities
✓More robust niche audience
✓More flexibility in sponsorship packages
✓More exposure for your brand
✓More involvement in the total conference experience
On behalf of the Warehousing Education and Research Council (WERC) Board of Directors, the 2016 Conference Committee, and DC Velocity magazine, we invite your company to participate in the WERC 39th Annual Conference. Your participation includes a booth in the new and improved WERC Solutions Center (previously WIRE) where Solutions Partners have even more opportunities to network with—and demonstrate your solutions to—attendees.
The WERC Annual Conference will be held May 15–18, 2016 in Providence, Rhode Island. Every year, the event draws nearly 1,100 highly targeted, senior-level attendees. These professionals make the buying decisions for equipment and services (like yours) utilized throughout their warehouses and supply chains.
The name isn’t the only change we’ve made to increase our Solutions Partners’ ROI. When asked for your feedback, you told us you wanted even more intimate networking opportunities, a more robust focus on our niche warehousing audience, and more flexibility in sponsorship packages. Based on those insights, your participation as a Solutions Partner or sponsor in 2016 grants you more perks and more involvement in the total conference experience than ever before.
We’re delivering:
• Full access to the same conference activities as attendees, including at least one registration for complete participation in all sessions
• Deeply discounted full-conference registrations for additional members of your team
• Participation in all networking events and facility tours
• Opportunity to reserve 10-seat tables during meals for use by customers and prospects you invite
• Flexible, customizable sponsorship packages
• Free lead retrieval service (previously an a la carte item)
Solutions Partner and sponsorship opportunities are limited, so reserve your spot today. You won’t want to miss this chance to build and grow your relationships with WERC Conference attendees.
We look forward to seeing you in Providence!
Sincerely,
Deb ParméChair, WERC 2016 ConferenceVice President, Supply Chain Center of ExcellenceAmway Corp.
Annette Danek-AkeyVice Chair, WERC 2016 ConferenceSenior Vice President, FulfillmentPenguin Random House, Inc.
P.S. For up-to-the minute conference and Solutions Center information, visit werc.org/2016.
Kevin McGowan, SIOR, CCIM President, McGowan Corporate Real Estate Advisors
Jerry Pimental Vice President Supply Chain Stop & Shop
Carl Poulter AD Global and NA Logistics Procurement Mondelēz International, Inc.
Elijah Ray Executive Vice President of Customer Solutions Sunland Logistics Solutions
Ken Ruehrdanz Warehouse & Distribution Market Manager Dematic
Norm Saenz Managing Director St. Onge Company
Gordon Slade, CPIM Director – Supply Chain Logistics Intermountain Healthcare
Exec VP/ VP/President /Director
Manager/Supervisor
Other
General Manager
Engineer
Consultant
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27%
27% 23%
9%
14%
27%
27% 23%
9%
14%
19%17%
23%
9%
8%
18%
6%
19%17%
23%
9%
8%
18%
6%
40%
11%
2%2%1%
40%
25%25%
19%19%
11%
2%2%1%
54%54%32%32%
9%9%
Annually, nearly 1,100 attendees participate in the WERC Annual Conference. Your audience includes key management and purchasing decision-makers responsible for warehousing, distribution, logistics, transportation, information technology, and supply chain operations. They represent a broad range of industries—including manufacturing, wholesalers, third-party logistics, consultants, educators, government, consumer packaged goods, automotive, and more. Titles range from C- and VP- levels to engineers, senior managers, directors, operations, and procurement professionals.
2015 Attendees By Title Breakout
The decision-makers who attend the conference leave every session with fresh ideas and best practices to try in their own warehouses. That makes the WERC Solutions Center the perfect zone to network with attendees and demonstrate how your company’s innovative technologies and solutions can work for them.
In fact, conference participants specifically make time to visit with Solutions Providers during the event. How do we know? Because we solicit their feedback, too.
In 2015, nearly 89% of attendees visited with exhibitors at least once during their time at the conference, with 79% spending one to three (or more!) hours there. More than 75% rate their time spent with Solutions Providers as “Good” or “Excellent,” because they find the solutions they need in a casual, low-pressure environment:
“Each of the staffs manning the booths … were extremely open and willing to answer all questions. While they were engaged, they did not drive too forcefully ... a perfect blend of assistance, without over the top sales.”
– 2015 Attendee Comment
What made the 2015 experience with Solutions Partners valuable to WERC Conference Attendees?
56% Face-to-face time with industry suppliers
48% Low-key trade show experience
47% Variety of vendors
Who attends the WERC Annual Conference, and Why?
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Further, attendees arrive ready to spend. The registration fee required to reserve a seat at the conference draws serious buyers … those who have an active warehouse optimization project in the works and are seeking both new ideas and innovative equipment solutions to implement.
“WERC [Conference] provides a great opportunity to see many service providers we currently do business with, as well as learn about potential new service providers, all in one place.”
– 2015 Attendee Comment
Registrants’ primary objectives for attending WERC Annual Conference 2015:
60% Keep up to date on new products, technology and equipment
58% Networking opportunities
45% Searching for solutions or new suppliers to do business with
Sample Listing of Buyer Companies from Previous WERC Annual Conferences: 1-800-Contacts7-Eleven, Inc.Abbott LabsAmazonAmwayAnderson MerchandisersAutoZoneBell Carter Foods, Inc.Bell Helicopter TextronBIC USA, Inc.BJ’S Wholesale ClubBrooks Sports, Inc.BSN SportsC.H. Robinson Worldwide, Inc.C&S Wholesale Grocers, Inc.Cargill IncorporatedCarhartt, Inc.Cisco-EagleCoachColonial Electric SupplyConsolidated Foods Ltd.Container Store, TheCracker BarrelCVS CaremarkD&H DistributingDel Monte FoodsDot FoodsDSW Distribution CentersE & J Gallo WineryE.T. Browne Drug Co., Inc.Earthbound FarmExelFootlocker, Inc.Four Seasons Produce, Inc.Gopher SportGordon Food ServiceGrowmark, Inc.Hall’s Warehouse Corp.HEB Grocers Inc.Henningsen Cold Storage Co.Houghton Mifflin HarcourtHunter Douglas, Inc.Ingersoll Rand / Trane USAInternational Hardware Corp.Interroll CorporationIrwin Mfg. Corp.ITW Distribution OperationsJ.W. PepperJackson Family WinesJCPenney LogisticsJohnson & JohnsonKawasaki Motors Corporation, USA
Kohler CompanyLeviton Manufacturing Co., Inc.Limited Brands Logistics ServicesLowe’s CompaniesMadison BrandsMcKee Foods CorporationMcMaster-Carr Supply CompanyMeijerMichelinMicrosoft CorporationMOM BrandsMondelēz International, Inc.Mylan PharmaceuticalsNature’s BestNew World PastaOffice DepotORBIS CorporationOrgill, Inc.Paccar Parts DivisionPampered Chef, Ltd., ThePeckham IndustriesPenn Jersey Paper Co.Pep BoysPepperidge FarmPepsiCo-Frito LayPerrigo CompanyPinnacle Foods Group LLCQVCRandom House, Inc.Rinchem Company, Inc.Romark Logistics, Inc.SC Johnson & SonSchenker LogisticsScholastic, Inc.Schreiber Foods, Inc.Schwabe North AmericaStarbucks Coffee CompanyState Farm InsuranceSun-Maid Growers of CASwagelok CompanyTalbotsTexas InstrumentsTimex GroupToys R UsTrue Value CompanyULINE, Inc.UnileverUrban Outfitters, Inc.Victaulic Company of AmericaWalmart Stores, Inc.Whirlpool Corporation
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Solutions Providers looking to introduce and demonstrate new products and services, build brand awareness, solidify industry partnerships, and obtain high quality sales leads through intimate networking opportunities should participate in the WERC Annual Conference.
Your participation in (and/or sponsorship of) the WERC Annual Conference includes all of the following:
✓More intimate networking opportunitiesP Full access to the same conference activities as
attendees, including one registration for complete participation in all sessions
P Deeply discounted full-conference registrations for additional members of your team
P Participation in all networking events and facility tours
P Opportunity to reserve 10-seat tables during meals for use by customers and prospects you invite
P Free lead retrieval service (previously an a la carte item)
✓More robust niche audienceConference presentations feature targeted information focused on the solving challenges faced exclusively by warehousing practitioners:
P Inventory receipt, putaway, slotting, picking, and management
P Workforce development and labor optimization
P Manual, automated, and semi-automated equipment and technologies
P Reverse logistics
P Omni-channel fulfillment
P Facilities management
✓More flexibility in sponsorship packages (see pages 8-11)
P Flexible, customizable sponsorship packages
P Opportunities that meet your budget
P Packages outside of Solutions Center involvement
✓More exposure for your brandP Inclusion in the Conference Mobile App
P Links to your company’s web site via the Conference Mobile App and sponsor links on multiple WERC Conference Pages
P Brand recognition opportunities throughout WERC’s entire promotional campaign
P INCENTIVE: Make a commitment by November 20, 2015 … and benefit from maximum brand exposure through the following printed and digital marketing promotional efforts:
F Overall web site impressions (exceeding 3,000 impressions per month; 4,000 impressions per month 6 months leading up to conference)
F 5 direct mail campaigns (reaching over 35,000 unique warehousing and logistics practitioners and decision makers)
F 18 promotional email campaigns to more than 13,000 decision makers in a broad range of industries (delivering approximately 235,000 unique emails)
F Printed ads in DC Velocity Magazine (targeting 50,000 readers per month)
F DC Velocity email campaigns (targeting 80,000 recipients per month)
F Your logo included in ads run in additional industry trade publications (targeting 60,000 readers per month)
The above adds up to over 1 MILLION opportunities for your logo and brand to be exposed to potential WERC Annual Conference attendees. With all that exposure, why would you spend your advertising dollars anywhere else?
Why should your company participate in the WERC Solutions Center?
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Automatic Identification SystemsP Bar Code EquipmentP Bar Code Labels/Supplies/ServicesP RFID Equipment/Systems
AccessoriesP Mezzanine Flooring SolutionsP Manifest/Shipping Systems
EquipmentP Scales/Weighing
Material Handling EquipmentP Lift TrucksP Packaging Materials & SuppliesP PalletsP Picking SystemsP Voice Directed Systems
Productivity Enhancing ServicesP Consultants & Solutions IntegratorsP Career SupportP Educational InstitutionsP Staffing/Management ServicesP Third Party Logistics Services
MONDAY P.M. & TUESDAYENTRANCE
MO
ND
AY A
.M.
EN
TRAN
CES
GENERALSESSIONS
SUPPLIERPRESENTAION
THEATER
WERC Solutions Center Floor Plan
Attendees visit the WERC Solutions Center looking for FFF
In the 2016
WERC Solutions Center,
93% of available booths
are corner booths!
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Solution Providers & Sponsor Package OptionsCall our team today to customize the WERC Solutions Center and/or Sponsorship package that fits your objectives and your budget:
CATEGORY
SUPPLIER ATTENDEEFor individual supplier or 3PL employees who want the benefit of industry-specific continuing education and networking with no branding opportunities.
SOLUTIONS PARTNERFor supplier or 3PL companies who want the benefit of industry-specific continuing education and networking and the increased ROI of branding opportunities.
PATRON SPONSORLimit 12
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of enhanced branding opportunities.
BENEFACTOR SPONSORLimit 10
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of increased branding opportunities.
CHAMPION SPONSORLimit 3
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of maximum branding opportunities.
SPONSOR ONLYFor individual supplier or 3PL conference attendees who want one limited conference branding opportunity.
INVESTMENT
Member:$1,325 by 4/1/16; $1,500 after 4/1
Non-Member:$1,650 by 4/1/16; $1,825 after 4/1
$3,995 $10,000 $15,000 $20,000
VariesSelect from the
ala cart sponsorship opportunities list
REGISTRATIONS
(1) Full Conference Registration (Includes all educational sessions
and networking events.)
(1) Full Conference Registration (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
(2) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (2) additional full conference registrations at $650 each(That’s a value of up to $3,650 for just $1,300 – a savings of $2,350)
(3) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (3) additional full conference registrations at $650 each(That’s a value of up to $5,475 for just $1,950 – a savings of $3,525)
(4) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (4) additional full conference registrations at $650 each(That’s a value of up to $7,300 for just $2,600 – a savings of $4,700)
(1) Full Conference Registration (Includes all educational sessions and networking events.)
(That’s a value of up to $1,825)
WERC SOLUTIONS
CENTER
No presence in the WERC Solutions Center
10 x 10 BoothUp to (1) Reserved table for up to 10 people available for
purchase at $300
10 x 10 Booth +Product showcased in a second
location within the Solutions Center
(1) Reserved table for up to 10 people
Up to a 10 x 20 Booth + Product showcased in one
food OR bar station(1) Reserved table for up to
10 people
Up to a 20 x 20 Booth + Product showcased in one food AND one bar station
(1) Reserved table for up to 10 people
No presence in the WERC Solutions Center
NETWORKING EVENTS
All registrants are invited to attend the following networking events:• Kick Start Opening Reception
• Monday Luncheon in the WERC Solutions Center• Monday Evening Reception in the WERC Solutions Center
• Tuesday Luncheon in the WERC Solutions Center• Tuesday Evening Reception
SUPPLIER ATTENDEEFor individual supplier or 3PL employees who want the benefit of industry-specific continuing education and networking with no branding opportunities.
SOLUTIONS PARTNERFor supplier or 3PL companies who want the benefit of industry-specific continuing education and networking and the increased ROI of branding opportunities.
PATRON SPONSORLimit 12
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of enhanced branding opportunities.
BENEFACTOR SPONSORLimit 10
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of increased branding opportunities.
CHAMPION SPONSORLimit 3
For supplier or 3PL companies who want the benefit of industry-specific continuing education and networking opportunities for multiple staff members and the exceptional ROI of maximum branding opportunities.
SPONSOR ONLYFor individual supplier or 3PL conference attendees who want one limited conference branding opportunity.
INVESTMENT
Member:$1,325 by 4/1/16; $1,500 after 4/1
Non-Member:$1,650 by 4/1/16; $1,825 after 4/1
$3,995 $10,000 $15,000 $20,000
VariesSelect from the
ala cart sponsorship opportunities list
REGISTRATIONS
(1) Full Conference Registration (Includes all educational sessions
and networking events.)
(1) Full Conference Registration (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
(2) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (2) additional full conference registrations at $650 each(That’s a value of up to $3,650 for just $1,300 – a savings of $2,350)
(3) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (3) additional full conference registrations at $650 each(That’s a value of up to $5,475 for just $1,950 – a savings of $3,525)
(4) Full Conference Registrations (Includes all educational sessions and networking events.)
(1) WERC Solutions Center-only pass (Does not include educational sessions; Upgrade to full conference for $650)
Up to (4) additional full conference registrations at $650 each(That’s a value of up to $7,300 for just $2,600 – a savings of $4,700)
(1) Full Conference Registration (Includes all educational sessions and networking events.)
(That’s a value of up to $1,825)
WERC SOLUTIONS
CENTER
No presence in the WERC Solutions Center
10 x 10 BoothUp to (1) Reserved table for up to 10 people available for
purchase at $300
10 x 10 Booth +Product showcased in a second
location within the Solutions Center
(1) Reserved table for up to 10 people
Up to a 10 x 20 Booth + Product showcased in one
food OR bar station(1) Reserved table for up to
10 people
Up to a 20 x 20 Booth + Product showcased in one food AND one bar station
(1) Reserved table for up to 10 people
No presence in the WERC Solutions Center
NETWORKING EVENTS
All registrants are invited to attend the following networking events:• Kick Start Opening Reception
• Monday Luncheon in the WERC Solutions Center• Monday Evening Reception in the WERC Solutions Center
• Tuesday Luncheon in the WERC Solutions Center• Tuesday Evening Reception
Sponsor your customers’ conference registrations to build and strengthen your relationships by demonstrating your commitment to
Supplier Presentation Theater Not Available
Solutions Center customers and sta� to sit and network over lunch both Monday and Included Included Included Not Available
Attendee Lanyards Prominent logo placement in addition to WERC logo on the
Conference Notepads & Pens Put your logo in front of attendees during the conference and long after as well with prominent logo placement on conference notepads
Water Bottles Put your logo in front of attendees during the conference and long after as well with prominent logo placement on reusable water bottles
Photo OppAttendees will remember you long after the conference when they have the opportunity to have fun individual or team photos taken and printed with your logo on them to take home and share with their
Mobile App Push Notification A special message pushed out to all attendees’ mobile devices
Mobile App Promoted Post
A promotional post locked at the top of the conference mobile app
Reach out and grab the attention of attendees by sending a text message of your choice directly to attendees’ phones as they pass
Logo placement on signage throughout the Luncheon area as Not Available
Tuesday Lunch in the WERC Solutions Center
Logo placement on signage throughout the Luncheon area as Not Available
Monday Reception in the WERC Solutions Center
Logo placement on signage throughout the reception area as Not Available
Monday Afternoon Refreshment Break
Logo placement on signage throughout the break networking area as well as in the program guide
Tuesday Afternoon Refreshment Break
Logo placement on signage throughout the break networking area as well as in the program guide
Tuesday Evening Reception Logo placement on signage throughout the reception area as
BeerLogic
Corporate Member Lounge Prominent logo placement on signage outside the lounge
Conference Session Recordings
Remind attendees of your company’s support of their continu
Program Guide Advertisement
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werc.org/2016
WERC 39th Annual Conference
Don’t be left out. Here’s who exhibits at WERC Conferences:4SIGHTADSIAllied Distribution Services, LLCAmerican Logistics Aid NetworkAmerican Public University SystemAmerican Society of Transportation &